Challenges and Coping Strategies of Lenovo Smartphone Business
Table of Contents
1. Brand Development
1.1 Lenovo & Sub-brands
1.1.2 Lemon (a.k.a. Vibe in overseas markets)
2. Operating Results
2.1 Motorola Acquisition Fails to Boost Lenovo's Global Market Share
2.2 Growing Revenue Loss Due to Price Competition and Massive Product Lineup
3.1 R&D Management: Lacking Proprietary Core Technologies
3.2 Brand Management: Losing Focus Due to Enormous Product Lineup and Lack of Flagships
3.3 Marketing Management: Lacking Direct Channels to Convey Brand Value to Consumers; Missing Out on e-Commerce Growth
4. Coping Strategies
4.1 Streamlined Product Lineup and Dual-Brand Strategy for Mid-Range and High-end Segments
4.2 IoT Ecosystem Centered on Lenovo's Smart Devices
Lenovo's Declined Sales Stem from Low Price Competition, Brand Positioning Failure, and Unawareness of Online Channels
Future Strategies Focusing on Premium Products and Ecosystem of Services
Glossary of Terms
List of Companies
List of Tables
Table 1: Lenovo's Smartphones by Price Range, 2012－2016
Table 2: Global Top 5 Smartphone Vendors & Market Share, 2013－2015
Table 3: Top 5 Smartphone Vendors in China, 2013－2015
Table 4: Operating Results of Lenovo's Mobile Business, 2014－2015
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