Wine is one of the utmost popular drinks consumed worldwide. The escalating demand for wine, because of its unusual taste and health assistances is one of the key aspects boosting the growth of the global wine market. The global wine mar…
After acquiring Motorola Mobility, Lenovo's global smartphone market share jumped to the No.3 position in 2014. However, in less than one year, the company was mired in decline—from market share to brand awareness and profitability. This report analyzes Lenovo's smartphone brand development, operational results, as well as challenges and coping strategies.
List of Topics
- Highlights of Lenovo's brand development, including its sub-brands Lemon, ZUK, and Moto
- Summary of Lenovo's operational results in recent years, touching on its acquisition of Motorola Mobility as well as problems with its low price strategy, brand positioning failure, and unawareness of online channels
Challenges facing Lenovo's mobile business, from the perspective of R&D, brand management, and marketing management
- Lenovo's coping strategies, including streamlining product lineup, adopting a dual-brand strategy for mid-range and high-end segments, and developing an IoT ecosystem centered on its smart devices