Challenges and Coping Strategies of Lenovo Smartphone Business

Publisher Name :
Date: 26-Sep-2016
No. of pages: 16
Inquire Before Buying

After acquiring Motorola Mobility, Lenovo's global smartphone market share jumped to the No.3 position in 2014. However, in less than one year, the company was mired in decline—from market share to brand awareness and profitability. This report analyzes Lenovo's smartphone brand development, operational results, as well as challenges and coping strategies.

List of Topics


  • Highlights of Lenovo's brand development, including its sub-brands Lemon, ZUK, and Moto

  • Summary of Lenovo's operational results in recent years, touching on its acquisition of Motorola Mobility as well as problems with its low price strategy, brand positioning failure, and unawareness of online channels
    Challenges facing Lenovo's mobile business, from the perspective of R&D, brand management, and marketing management

  • Lenovo's coping strategies, including streamlining product lineup, adopting a dual-brand strategy for mid-range and high-end segments, and developing an IoT ecosystem centered on its smart devices

Challenges and Coping Strategies of Lenovo Smartphone Business

Table of Contents

1. Brand Development
1.1 Lenovo & Sub-brands
1.1.1 Lenovo
1.1.2 Lemon (a.k.a. Vibe in overseas markets)
1.2 ZUK
1.3 Moto

2. Operating Results
2.1 Motorola Acquisition Fails to Boost Lenovo's Global Market Share
2.2 Growing Revenue Loss Due to Price Competition and Massive Product Lineup

3. Challenges
3.1 R&D Management: Lacking Proprietary Core Technologies
3.2 Brand Management: Losing Focus Due to Enormous Product Lineup and Lack of Flagships
3.3 Marketing Management: Lacking Direct Channels to Convey Brand Value to Consumers; Missing Out on e-Commerce Growth

4. Coping Strategies
4.1 Streamlined Product Lineup and Dual-Brand Strategy for Mid-Range and High-end Segments
4.2 IoT Ecosystem Centered on Lenovo's Smart Devices

5. Conclusion
Lenovo's Declined Sales Stem from Low Price Competition, Brand Positioning Failure, and Unawareness of Online Channels
Future Strategies Focusing on Premium Products and Ecosystem of Services
Appendix
Glossary of Terms
List of Companies

List of Tables

Table 1: Lenovo's Smartphones by Price Range, 2012-2016
Table 2: Global Top 5 Smartphone Vendors & Market Share, 2013-2015
Table 3: Top 5 Smartphone Vendors in China, 2013-2015
Table 4: Operating Results of Lenovo's Mobile Business, 2014-2015

  • Packaging Sector Driven By Innovation
    The financial development in numerous emerging nations has significantly influenced the progress of quite a lot of sectors, the packaging industry being one of them. The swell in transport undertakings outfitting to a substantial number of industries such as manufacturing, consumer goods, food and beverages, and others rest essentially on sturdy and resilient packaging solutions [...]
  • Global Eyewear Market To Gain From Increased Demand For Disposable Contact Lenses
    The global eyewear market was worth US$ 102.66 billion in 2015 and is predictable to reach US$ 184.03 billion by 2024. The rising population and upsurge in the number of optical disorders are likely to propel the industry in the near future. Moreover, the increasing cognizance amongst people as regards to the prominence of eye [...]
  • Global mHealth Market To Become A Multi-Billion Dollar Industry By 2020
    The mHealth market is in its embryonic stage and is projected to produce substantial profits with amassed awareness level and encouraging regulatory guidelines particular to the quality and practicality of mobile-based medical devices. The global mHealth market is projected to touch US$ 49.12 billion by 2020 rising at a CAGR of 47.6% from 2013 to 2020. Monitoring services [...]
  • Efficacy of Stand-alone Power Sources Drive The Global Distributed Energy Generation Market
    The global market for distributed energy generation is expected to magnify at a momentous CAGR of 11.4% between 2016 and 2020. The small-scale generation of electricity, oscillating from a few kilowatts to multitudes of megawatts, is denoted as distributed energy generation. In this process, power is usually produced using renewable resources or by generators during consumption. [...]
  • Global Organic Food Market Makes A Mark in Developed Economies
    Buyers throughout the world are becoming more and more health cognizant, which has occasioned in an alteration in their palates and inclinations. The global organic food market was worth US$88.1 billion in 2015 is anticipated to record a CAGR of over 16% between 2015 and 2020. Amongst the various different food products available, the fruits [...]
  • Europe 3D-Enabled Smartphones Market Report 2016
    Published: 30-Nov-2016        Price: US 3900 Onwards        Pages: 106
    Notes: Sales, means the sales volume of 3D-Enabled Smartphones Revenue, means the sales value of 3D-Enabled Smartphones This report studies sales (consumption) of 3D-Enabled Smartphones in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - HTC - Amazon - Sharp - LG - N......
  • Europe Smartphone Audio Codecs Market Report 2016
    Published: 30-Nov-2016        Price: US 3900 Onwards        Pages: 105
    Notes: Sales, means the sales volume of Smartphone Audio Codecs Revenue, means the sales value of Smartphone Audio Codecs This report studies sales (consumption) of Smartphone Audio Codecs in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Cirrus Logic - STMicroelectronics - TI......
  • Europe Smartphone Market Report 2016
    Published: 30-Nov-2016        Price: US 3900 Onwards        Pages: 124
    Notes: Sales, means the sales volume of Smartphone Revenue, means the sales value of Smartphone This report studies sales (consumption) of Smartphone in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Samsung - LG - Apple - Lenovo - TCL - Nokia - Huawe......
  • United States 3D-Enabled Smartphones Market Report 2016
    Published: 23-Nov-2016        Price: US 3800 Onwards        Pages: 95
    Notes: Sales, means the sales volume of 3D-Enabled Smartphones Revenue, means the sales value of 3D-Enabled Smartphones This report studies sales (consumption) of 3D-Enabled Smartphones in United States market, focuses on the top players, with sales, price, revenue and market share for each player, covering - HTC - Amazon - Sharp - LG - NEC - Samsung - Sony - Apple Split by product types, with sal......
  • United States Smartphone Audio Codecs Market Report 2016
    Published: 23-Nov-2016        Price: US 3800 Onwards        Pages: 99
    Notes: Sales, means the sales volume of Smartphone Audio Codecs Revenue, means the sales value of Smartphone Audio Codecs This report studies sales (consumption) of Smartphone Audio Codecs in United States market, focuses on the top players, with sales, price, revenue and market share for each player, covering - Cirrus Logic - STMicroelectronics - TI - ADI - Conexant - Broadcom - AMS - IDT Split b......
  • United States Smartphone Market Report 2016
    Published: 23-Nov-2016        Price: US 3800 Onwards        Pages: 117
    Notes: Sales, means the sales volume of Smartphone Revenue, means the sales value of Smartphone This report studies sales (consumption) of Smartphone in United States market, focuses on the top players, with sales, price, revenue and market share for each player, covering - Samsung - LG - Apple - Lenovo - TCL - Nokia - Huawei - ZTE - Google - Blackberry - HTC - Sony - Xiaomi......
  • Global 3D-Enabled Smartphones Sales Market Report 2016
    Published: 16-Nov-2016        Price: US 4000 Onwards        Pages: 103
    Notes: Sales, means the sales volume of 3D-Enabled Smartphones Revenue, means the sales value of 3D-Enabled Smartphones This report studies sales (consumption) of 3D-Enabled Smartphones in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - HTC - Amazon - Sharp - LG - NEC - ......
  • Global Smartphone Sales Market Report 2016
    Published: 16-Nov-2016        Price: US 4000 Onwards        Pages: 124
    Notes: Sales, means the sales volume of Smartphone Revenue, means the sales value of Smartphone This report studies sales (consumption) of Smartphone in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - Samsung - LG - Apple - Lenovo - TCL - Nokia - Huawei - Z......
  • Global Smartphone Audio Codecs Sales Market Report 2016
    Published: 16-Nov-2016        Price: US 4000 Onwards        Pages: 102
    Notes: Sales, means the sales volume of Smartphone Audio Codecs Revenue, means the sales value of Smartphone Audio Codecs This report studies sales (consumption) of Smartphone Audio Codecs in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering - Cirrus Logic - STMicroelectronics - TI - ADI......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs