Wine is one of the utmost popular drinks consumed worldwide. The escalating demand for wine, because of its unusual taste and health assistances is one of the key aspects boosting the growth of the global wine market. The global wine mar…
BMI View: Bulgaria's expanding private healthcare market will provide significant revenue-earning
opportunities for multinational pharmaceutical firms and medical device manufacturers. The poor state of
the public healthcare system and the liberalisation of the private sector will see a rapid increase in private
healthcare usage as the demand for more advanced and high-quality treatment rises. This trend is likely to
be echoed across the Balkan region.
Headline Expenditure Projections
? Pharmaceuticals: BGN2.71bn (USD1.54bn) in 2015 to BGN2.89bn (USD1.58bn) in 2016; +6.6% in
local currency terms and +2.5% in US dollar terms. Forecast unchanged from last quarter.
? Healthcare: BGN7.45bn (USD4.22bn) in 2015 to BGN7.85bn (USD4.28bn) in 2016; +5.4% in local
currency terms and +1.5% in US dollar terms. Forecast unchanged from last quarter.