Brand Competition and Consumer Preference of the Chinese LCD TV Market
Table of Contents
1. Executive summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis
2. Research Objective
3. Product Sales Tracking
4. Brand Position Tracking
5. Brand Awareness
5.1 KKTV K43 Reviews
5.2 Xiaomi MiTV2 L40M2-AA Reviews
5.3 LeTV S40 Air L Reviews
5.4 Xiaomi MiTV2 4K 49-inch Reviews
5.5 LeTV S40 Air 4 Reviews
6. User Analysis
6.1 Xiaomi
6.2 LeTV
6.3 KKTV
6.4 Skyworth
6.5 LG
Conclusion
Brand Competition Analysis
Consumer Preference Analysis
Appendix
Glossary of Terms
List of Companies
List of Tables
Table 1: Brand Competition Analysis
List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by LCD TV Model
Figure 4: Sales Volume Ranking by Chinese LCD TV Model
Figure 5: Sales Volume Ranking by Foreign LCD TV Model
Figure 6: Online Visibility Ranking by LCD TV Brand
Figure 7: Sentiment Ranking by LCD TV Brand
Figure 8: Factors Affecting Purchase of Top 5 LCD TV Models
Figure 9: Factors Affecting Purchase of KKTV K43
Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AA
Figure 11: Factors Affecting Purchase of the LeTV S40 Air L
Figure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inch
Figure 13: Factors Affecting Purchase of LeTV S40 Air 4
Figure 14: Xiaomi LCD TV User Distribution by Gender & Age
Figure 15: Xiaomi LCD TV User Distribution by Region
Figure 16: LeTV LCD TV User Distribution by Gender & Age
Figure 17: LeTV LCD TV User Distribution by Region
Figure 18: KKTV LCD TV User Distribution by Gender & Age
Figure 19: KKTV LCD TV User Distribution by Region
Figure 20: Skyworth LCD TV User Distribution by Gender & Age
Figure 21: Skyworth LCD TV User Distribution by Region
Figure 20: LG LCD TV User Distribution by Gender & Age
Figure 21: LG LCD TV User Distribution by Region
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