Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

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Date: 03-Dec-2015
No. of pages: 33
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Using big data analytics, this research covers top kitchen appliance brands in China (including blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker) with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, and sales ranking by Chinese and by foreign brand. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics


  • Overview of the sales of major kitchen appliance models on two Chinese major online stores Tmall and JD and ranks Chinese kitchen appliance models by sales volume; product categories covered include blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker

  • Analysis of brand competition in each kitchen appliance product category, touching on major vendors' sales performance on Tmall and JD


Companies covered

ACA, Aimore, Aux, Bear, Boxidun, Canbao, Cheng Da Tong, Cuckoo, Delonghi, Donlim, Enaiter, EÜPA, Fxunshi, Galanz, Goal, Gotech, Hamilton Beach, Homezest, Hurom, Hutaitai, Hyundai, Jinlinuo, Joyoung, Kalerm, Lecon, Liven, McIntosh, Midea, Morphy Richards, Panasonic, Petrus, Philips, Povos, Rileosip, Royalstar, Sheng Dao, Siemens, Simous, SKG, Sunpentown, Supor, Tai Feng, Tiger, Triangle, Xiao Huan Xiong, Yoice, Zojirushi

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Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

Table of Contents

1. Research Objective 6

2. Blender Market 6
2.1 Data Sources and Collection Methods 6
2.2 Product Sales 7
2.3 Blender Brand Competition Analysis 9

3. Soy Milk Maker Market 9
3.1 Data Sources and Collection Methods 9
3.2 Product Sales 10
3.3 Soy Milk Maker Brand Competition Analysis 12

4. Electric Rice Cooker Market 12
4.1 Data Sources and Collection Methods 12
4.2 Product Sales 13
4.3 Electric Rice Cooker Brand Competition Analysis 15

5. Electric Pressure Cooker Market 16
5.1 Data Sources and Collection Methods 16
5.2 Product Sales 17
5.3 Electric Pressure Cooker Brand Competition Analysis 19

6. Induction Cooker Market 19
6.1 Data Sources and Collection Methods 19
6.2 Product Sales 20
6.3 Induction Cooker Brand Competition Analysis 22

7. Electric Hot Pot Market 23
7.1 Data Sources and Collection Methods 23
7.2 Product Sales 24
7.3 Electric Hot Pot Brand Competition Analysis 26

8. Coffee Maker Market 27
8.1 Data Sources and Collection Methods 27
8.2 Product Sales 28
8.3 Coffee Maker Brand Competition Analysis 30

9. Bread Maker Market 30
9.1 Data Sources and Collection Methods 30
9.2 Product Sales 31
9.3 Bread Maker Brand Competition Analysis 33
Appendix 34
Glossary of Terms 34

List of Companies 35

List of Figures

Figure 1: Data Sources and Collection Methods: Blender Market 6
Figure 2: Brand Ranking by Number of Items Available on Online Stores 7
Figure 3: Sales Volume Ranking by Blender Model 7
Figure 4: Sales Volume Ranking by Chinese Blender Model 8
Figure 5: Sales Volume Ranking by Foreign Blender Model 8
Figure 6: Data Sources and Collection Methods: Soy Milk Maker Market 9
Figure 7: Brand Ranking by Number of Items Available on Online Stores 10
Figure 8: Sales Volume Ranking by Soy Milk Maker Model 10
Figure 9: Sales Volume Ranking by Chinese Soy Milk Maker Model 11
Figure 10: Sales Volume Ranking by Foreign Soy Milk Maker Model 11
Figure 11: Data Sources and Collection Methods: Electric Rice Cooker Market 12
Figure 12: Brand Ranking by Number of Items Available on Online Stores 13
Figure 13: Sales Volume Ranking by Electric Rice Cooker Model 13
Figure 14: Sales Volume Ranking by Chinese Electric Rice Cooker Model 14
Figure 15: Sales Volume Ranking by Foreign Electric Rice Cooker Model 14
Figure 16: Sales Volume Ranking by Taiwanese Electric Rice Cooker Model 15
Figure 17: Data Sources and Collection Methods: Electric Pressure Cooker Market 16
Figure 18: Brand Ranking by Number of Items Available on Online Stores 17
Figure 19: Sales Volume Ranking by Electric Pressure Cooker Model 17
Figure 20: Sales Volume Ranking by Chinese Electric Pressure Cooker Model 18
Figure 21: Sales Volume Ranking by Foreign Electric Pressure Cooker Model 18
Figure 22: Data Sources and Collection Methods: Induction Cooker Market 19
Figure 23: Brand Ranking by Number of Items Available on Online Stores 20
Figure 24: Sales Volume Ranking by Induction Cooker Model 20
Figure 25: Sales Volume Ranking by Chinese Induction Cooker Model 21
Figure 26: Sales Volume Ranking by Foreign Induction Cooker Model 21
Figure 27: Sales Volume Ranking by Taiwanese Induction Cooker Model 22
Figure 28: Data Sources and Collection Methods: Electric Hot Pot Market 23
Figure 29: Brand Ranking by Number of Items Available on Online Stores 24
Figure 30: Sales Volume Ranking by Electric Hot Pot Model 24
Figure 31: Sales Volume Ranking by Chinese Electric Hot Pot Model 25
Figure 32: Sales Volume Ranking by Foreign Electric Hot Pot Model 25
Figure 33: Sales Volume Ranking by Taiwanese Electric Hot Pot Model 26
Figure 34: Data Sources and Collection Methods: Coffee Maker Market 27
Figure 35: Brand Ranking by Number of Items Available on Online Stores 28
Figure 36: Sales Volume Ranking by Coffee Maker Model 28
Figure 37: Sales Volume Ranking by Chinese Coffee Maker Model 29
Figure 38: Sales Volume Ranking by Foreign Coffee Maker Model 29
Figure 39: Data Sources and Collection Methods: Bread Maker Market 30
Figure 40: Brand Ranking by Number of Items Available on Online Stores 31
Figure 41: Sales Volume Ranking by Bread Maker Model 31
Figure 42: Sales Volume Ranking by Chinese Bread Maker Model 32
Figure 43: Sales Volume Ranking by Foreign Bread Maker Model 32

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