In today’s world where there are countries struggling to overcome famine and shortage of food there are others who are increasingly getting populated with obese people. Obesity is one of the key problem many are facing across the world. It is a result of either improper lifestyle and food habits or is completely hereditary. In either case one needs to check on their consumption pattern and modify there lifestyle accordingly. Many awareness activities are also being undertaken by health institutions to deal with it. A systematic way to start losing weight is by bringing about a change in the daily lifestyle. Self-check on the intake of caloriies, regular physical activity, setting targets, stimulus control, giving non-food rewards and most importantly preventing relapses are some of the strategic ways to control weight.
As we can classify Obesity as one of the social problems, companies are resorting to restricited advertising by showcasing its products to a limited audience so that people who are more likely to get obese on consuming the products are ruled out of the system. With the increasing awareness companies are coming up with products that are consumer friendly. Like the Coca-Cola Company came up with Coke Zero & Diet Coke in comparison to its existing calorious regular coke.
With nearly half the world suffering from the weight problem the obesity market is expected to increase at a compound annual growth rate (CAGR) of more than 35% from 0.4 billion U.S. dollars in 2012 to some 8.4 billion in 2022. More and more companies coming up weight reducing drugs, new thearapies to tackle obesity and many other personal consultations and programmes. This in turn is boosting the growth of the Obesity Industry at large.
The Global Markets Direct’s- Obesity – Pipeline Review, H1 2015 provides an all-inclusive report on the different treatments developed and under process for curing obesity. It has a detailed analysis of drug target, mechanism of action (MoA), route of administration (RoA) and molecule type together with the latest updates. It includes a detailed analysis of the key players in the market together with all the R&D work undertaken by them. In includes the details about their product- the ones that have been launched and ones that are yet to be launched.
Visit Detailed Report @ http://www.rnrmarketresearch.com/obesity-pipeline-review-h1-2015-market-report.html .