Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: With the deal between Telenet and BASE closed, the three main operators in Belgium are all
fully convergent. This means a focus on advanced services, such as postpaid, LTE and bundling, with a
strategy looking to upsell customers and retain them onto their networks. Opportunities still exist as many
users are still on basic services, but work remains to be done to ensure competition, especially in the fixed
market, where regulation remains weak, with the addition of no real planning for fibre. It has however,
improved enough recently to allow Orange to re-enter the fixed market, purchasing wholesale capacity
from cable players.
Latest Updates & Industry Developments
? There were 14.142mn subscriptions in Belgium at the end of June 2015
? The fixed voice market continues to decline in 2015, with 4.49mn subscribers, but there was growth for
broadband, with 4.789mn.
? The mobile data market had 7.447mn subscribers, of which 2.783mn were on 4G
? Some 25% of all bundles in the market were quad-play