Beer in Germany: Trends and Innovations in Beer, 2016

Publisher Name :
Date: 14-Oct-2016
No. of pages: 51

Summary

Beer in Germany: Trends and Innovations in Beer, 2016 provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings


  • Stable economic conditions, the popularity of non/low-alcohol beer, bolder flavor experimentation, and the development of the craft beer scene in Germany have offset declining lager volumes and ensured stable demand for beer in Germany.

  • Strong preferences for regional beer in Germany make Specialist Retailers the second leading distribution channel in Germany, after Modern Retail and before EDA. The three channels together accounted for 91% of beer distribution in 2015.

  • The re-evaluation of traditional behaviors, preferences, and attitudes will continue to reshape the German beer market in the future, placing increased pressure on brands to capitalize with a tiered brand portfolio.

  • An overwhelming number (58%) of German beer drinkers find spiced flavors to be most appealing in beer, signaling a shift away from the popular and more bitter tasting pilsner.


Synopsis

Beer in Germany: Trends and Innovations in Beer, 2016 identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:


  • Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Beer

  • A study of market volumes for Germany, supplemented with brand and packaging analysis that shows the current state of the market

  • The degree of influence that the 20 key consumer trends identified by Canadean have on Beer consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

  • Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

  • Examples of international and German-specific product innovation targeting key consumer needs


Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Beer consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Beer sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies Mentioned


  • Anheuser-Busch InBev

  • Budweiser

  • Stella Artois

  • Beck's

  • Leffe

  • Hoegaarden

  • Skol

  • Bud Light

  • Victoria

  • Harbin

  • Sibirskaya Korona

  • Staropramen

  • Braufactum

  • Mixery

  • Pionier

  • Kebari

  • Lübzer

  • Pyraser

  • Bitsburger

  • SodaStream

  • TH. König

  • Franziskaner

  • Bilger Stümple

  • Rostocker

  • Wernesgrüner

  • Edeka

  • Rewe

  • Schwarz-Gruppe

  • Aldi

  • Metro Group

Beer in Germany: Trends and Innovations in Beer, 2016

Table of Contents

- Introduction
- Market overview
- Retailer and packaging
- Demographic cohort consumption patterns
- Consumer trend analysis
- Innovation examples
- Actions
- Appendix

  • Global Root Beer Market Research Report 2017
    Published: 13-Oct-2017        Price: US 2900 Onwards        Pages: 102
    In this report, the global Root Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Root Beer in these regions, from 2012 to 2022 (forecast), covering - North America - Europe - China - Japan - ......
  • United States Non-Alcoholic Beer Market Report 2017
    Published: 12-Oct-2017        Price: US 3800 Onwards        Pages: 104
    In this report, the United States Non-Alcoholic Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and growth rate ......
  • Global Non-Alcoholic Beer Sales Market Report 2017
    Published: 10-Oct-2017        Price: US 4000 Onwards        Pages: 104
    In this report, the global Non-Alcoholic Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split global into several key Regions, with sales (K MT), revenue (Million USD), market share and growth rate of Non-Alcoholic Beer for these regions, from 2012 to 2022 (forecast), covering - United States - China - Europe - Japan......
  • Global Chocolate Beer Market 2017-2021
    Published: 06-Oct-2017        Price: US 3500 Onwards        Pages: 75
    Chocolate beer is a beer that contains dark chocolate or cocoa. The most popular segments of chocolate beer are chocolate ale, chocolate stouts, and chocolate lager. Chocolate beer is more popular in the European and American countries. The growth of the chocolate beer market in these regions is mostly triggered by the increasing demand by the millennial population. The chocolate beer market is still in its nascent stage in APAC. Chocolate beer is slowly becoming popular among consumers in co......
  • Global Craft Beer Market 2017-2021
    Published: 09-Aug-2017        Price: US 3500 Onwards        Pages: 104
    About Craft Beer Craft beer is a type of beer brewed in a traditional manner and usually produced in smaller quantities than that of the conventional beer. The production of craft beer generally takes place in regional craft breweries and microbreweries dedicated intensively for craft beer production. The global craft beer market is primarily dominated by the Americas and Europe, with the US being the largest craft beer country-specific market both in terms of volume and revenue. Craft be......
  • Global Beer Market 2017-2021
    Published: 02-Aug-2017        Price: US 3500 Onwards        Pages: 78
    Beer is the highest consumed alcoholic beverage in the world and the third-most consumed beverage after water and tea. The growth of the global beer market is directly determined by the global economic conditions. Beer also forms an integral part of the heritage and traditional cuisines in many countries, especially in Europe and the Americas. The global beer market is directly proportional to global economic conditions. Beer is also an integral part of the heritage and traditional cuisines i......
  • Craft Beer Market in the US 2017-2021
    Published: 26-Jul-2017        Price: US 3500 Onwards        Pages: 64
    Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries dedicated for craft beer manufacturing. Craft beer is usually made with traditional ingredients such as malted barley. The majority of Americans live within 10 miles of a craft brewery. The beer tourism promoted by craft breweries is gaining popularity among the consumers and is ex......
  • Global Craft Beer Industry Market Research 2017
    Published: 17-Jul-2017        Price: US 2600 Onwards        Pages: 165
    In this report, we analyze the Craft Beer industry from two aspects. One part is about its production and the other part is about its consumption. In terms of its production, we analyze the production, revenue, gross margin of its main manufacturers and the unit price that they offer in different regions from 2012 to 2017. In terms of its consumption, we analyze the consumption volume, consumption value, sale price, import and export in different regions from 2012 to 2017. We also make a predict......
  • Global Craft Beer Market Professional Survey Report 2017
    Published: 30-Jun-2017        Price: US 3500 Onwards        Pages: 113
    This report studies Craft Beer in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - D.G. Yuengling and Son - The Boston Beer Company - The Gambrinus Company ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs