Beer in Germany: Trends and Innovations in Beer, 2016

Publisher Name :
Date: 14-Oct-2016
No. of pages: 51

Summary

Beer in Germany: Trends and Innovations in Beer, 2016 provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings


  • Stable economic conditions, the popularity of non/low-alcohol beer, bolder flavor experimentation, and the development of the craft beer scene in Germany have offset declining lager volumes and ensured stable demand for beer in Germany.

  • Strong preferences for regional beer in Germany make Specialist Retailers the second leading distribution channel in Germany, after Modern Retail and before EDA. The three channels together accounted for 91% of beer distribution in 2015.

  • The re-evaluation of traditional behaviors, preferences, and attitudes will continue to reshape the German beer market in the future, placing increased pressure on brands to capitalize with a tiered brand portfolio.

  • An overwhelming number (58%) of German beer drinkers find spiced flavors to be most appealing in beer, signaling a shift away from the popular and more bitter tasting pilsner.


Synopsis

Beer in Germany: Trends and Innovations in Beer, 2016 identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:


  • Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Beer

  • A study of market volumes for Germany, supplemented with brand and packaging analysis that shows the current state of the market

  • The degree of influence that the 20 key consumer trends identified by Canadean have on Beer consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

  • Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

  • Examples of international and German-specific product innovation targeting key consumer needs


Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Beer consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Beer sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies Mentioned


  • Anheuser-Busch InBev

  • Budweiser

  • Stella Artois

  • Beck's

  • Leffe

  • Hoegaarden

  • Skol

  • Bud Light

  • Victoria

  • Harbin

  • Sibirskaya Korona

  • Staropramen

  • Braufactum

  • Mixery

  • Pionier

  • Kebari

  • Lübzer

  • Pyraser

  • Bitsburger

  • SodaStream

  • TH. König

  • Franziskaner

  • Bilger Stümple

  • Rostocker

  • Wernesgrüner

  • Edeka

  • Rewe

  • Schwarz-Gruppe

  • Aldi

  • Metro Group

Beer in Germany: Trends and Innovations in Beer, 2016

Table of Contents

- Introduction
- Market overview
- Retailer and packaging
- Demographic cohort consumption patterns
- Consumer trend analysis
- Innovation examples
- Actions
- Appendix

  • EMEA (Europe, Middle East and Africa) Craft Beer Market Report 2017
    Published: 15-Jun-2017        Price: US 4000 Onwards        Pages: 114
    In this report, the EMEA Craft Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split EMEA into Europe, the Middle East and Africa, With sales (K MT), revenue (Million USD), market share and growth rate of Craft Beer for these regions, from 2012 to 2022 (forecast) - Europe: Germany, France, UK, Russia, Italy and Benelux; - Middle East......
  • Global and Chinese Beer Industry, 2017 Market Research Report
    Published: 03-Jun-2017        Price: US 3000 Onwards        Pages: 150
    The 'Global and Chinese Beer Industry, 2012-2022 Market Research Report' is a professional and in-depth study on the current state of the global Beer industry with a focus on the Chinese market. The report provides key statistics on the market status of the Beer manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.Firstly, the report provides a basic overview of the industry including its definition, applications and manufactur......
  • Craft Beer Market in Europe 2017-2021
    Published: 24-May-2017        Price: US 3500 Onwards        Pages: 70
    Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries, which are dedicated to craft beer manufacturing. The analysts forecast craft beer market in Europe to grow at a CAGR of 9.37% during the period 2017-2021. Covered in this report The report covers the present scenario and the growth prospect......
  • Global Root Beer Market 2017-2021
    Published: 24-May-2017        Price: US 3500 Onwards        Pages: 70
    Traditionally root beer is made from sassafras tree, and it can be either alcoholic or non-alcoholic. It can contain caffeine or can be decaffeinated. The root beer is more popular in the North American region and is produced extensively in the US and Canada. Root beer is the fastest growing segment among craft beers in the US. The global beer market is undergoing gradual consolidation because of the presence of mature markets in North America and Western Europe. The analysts forecast......
  • Studying the Global & India's Beer Market
    Published: 14-Apr-2017        Price: US 1000 Onwards        Pages: 35
    Executive Summary Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. In 2015, the global beer market was valued at USD 566.6 billion. While in 2014 the global beer market grew by 1%, it grew approximately by 2% in 2015. The low growth percentage is due to a slowdown in beer consumption by world’s five largest beer markets, Chin......
  • Global Root Beer Market Research Report 2017
    Published: 10-Apr-2017        Price: US 2900 Onwards        Pages: 107
    In this report, the global Root Beer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Root Beer in these regions, from 2012 to 2022 (forecast), covering - North America - Europe - China - Japan - ......
  • 2007-2016 Global Malt Beer Trading Report
    Published: 31-Mar-2017        Price: US 1000 Onwards        Pages: 50
    This report is an essential reference for who looks for trading information on global Malt Beer market. The report covers 10-years data on global, regional and national for trading information. Report Scope: The report covers North America and Countries-wised Malt Beer Import and Export Information The report covers South America and Countries-wised Malt Beer Import and Export Information The report covers Europe and Co......
  • Beer Industry Forecasts - China Focus
    Published: 18-Mar-2017        Price: US 1800 Onwards        Pages: 96
    This study focuses on China's Beer industry forecasts. In the two past decades, the industry has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese ec......
  • Beer Markets in China
    Published: 18-Mar-2017        Price: US 4000 Onwards        Pages: 239
    China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs