Beauty and Personal Care in Romania

Since 2008 Romania has endured economic crisis and consumers have become increasingly poor. The statistics show little improvement in the macroeconomic indicators and growth is inconsistent and not constant. Consumption patterns vary and inertia has maintained some consumption habits for longer than expected, slowing down the trend of decreasing consumption. Moreover, on the beauty and cosmetics market very few products are perceived as luxury and most as necessity – meaning that, when…

Euromonitor International’s Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men’s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beauty and Personal Care in Romania

BEAUTY AND PERSONAL CARE IN ROMANIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Executive Summary
After Three Hard Years, the Market Starts Getting Back on Its Feet
Innovation Is the Growth Engine
Multinationals Remain Dominant, With Only One Romanian Company in Top 10
Cosmetics Follow Consumers Into the Shopping Malls
An Almost Fully Mature Market Is Expected To Maintain Its Growth
Key Trends and Developments
Dominant Position of Direct Sellers Diminishing in Rural Areas, As Retail Chains Expand
Innovation Is the Growth Engine
Future of Luxury Products Looks Bright
Dermocosmetics Sales Grow
Online Sales Are Increasingly Promising
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Elmi Prodfarm SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 2 Elmi Prodfarm SRL: Key Facts
Summary 3 Elmi Prodfarm SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Elmi Prodfarm SRL: Competitive Position 2011
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 5 Farmec SA: Key Facts
Summary 6 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Farmec SA: Competitive Position 2011
SC Sephora Marinopoulos Romania in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 8 SC Sephora Marinopoulos Romania SA: Key Facts
Summary 9 SC Sephora Marinopoulos Romania SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 16 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 17 Baby and Child-specific Products Company Shares 2007-2011
Table 18 Baby and Child-specific Products Brand Shares 2008-2011
Table 19 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 20 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 21 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 24 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Bath and Shower by Category: Value 2006-2011
Table 26 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 27 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 28 Bath and Shower Company Shares 2007-2011
Table 29 Bath and Shower Brand Shares 2008-2011
Table 30 Bath and Shower Premium Brand Shares 2008-2011
Table 31 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 33 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 36 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 37 Colour Cosmetics Company Shares 2007-2011
Table 38 Colour Cosmetics Brand Shares 2008-2011
Table 39 Eye Make-up Brand Shares 2008-2011
Table 40 Facial Make-up Brand Shares 2008-2011
Table 41 Lip Products Brand Shares 2008-2011
Table 42 Nail Products Brand Shares 2008-2011
Table 43 Colour Cosmetics Premium Brand Shares 2008-2011
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Deodorants by Category: Value 2006-2011
Table 47 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 48 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 49 Deodorants Company Shares 2007-2011
Table 50 Deodorants Brand Shares 2008-2011
Table 51 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 52 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 53 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Depilatories by Category: Value 2006-2011
Table 55 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 56 Depilatories Company Shares 2007-2011
Table 57 Depilatories Brand Shares 2008-2011
Table 58 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Fragrances by Category: Value 2006-2011
Table 61 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 62 Fragrances Company Shares 2007-2011
Table 63 Fragrances Brand Shares 2008-2011
Table 64 Men's Premium Fragrances Brand Shares 2008-2011
Table 65 Women's Premium Fragrances Brand Shares 2008-2011
Table 66 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of Hair Care by Category: Value 2006-2011
Table 69 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 70 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 71 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 72 Hair Care Company Shares 2007-2011
Table 73 Hair Care Brand Shares 2008-2011
Table 74 Styling Agents Brand Shares 2008-2011
Table 75 Colourants Brand Shares 2008-2011
Table 76 Hair Care Premium Brand Shares 2008-2011
Table 77 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 79 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Men's Grooming by Category: Value 2006-2011
Table 81 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 83 Men's Grooming Company Shares 2007-2011
Table 84 Men's Grooming Brand Shares 2008-2011
Table 85 Men's Razors and Blades Brand Shares 2008-2011
Table 86 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88 Sales of Oral Care by Category: Value 2006-2011
Table 89 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 90 Sales of Toothbrushes by Category: Value 2006-2011
Table 91 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 93 Oral Care Company Shares 2007-2011
Table 94 Oral Care Brand Shares 2008-2011
Table 95 Toothpaste Brand Shares 2008-2011
Table 96 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 97 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 99 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 100 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Skin Care by Category: Value 2006-2011
Table 102 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 103 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 104 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 105 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 106 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 107 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 108 Skin Care Company Shares 2007-2011
Table 109 Skin Care Brand Shares 2008-2011
Table 110 Facial Moisturisers Brand Shares 2008-2011
Table 111 Anti-agers Brand Shares 2008-2011
Table 112 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 113 General Purpose Body Care Brand Shares 2008-2011
Table 114 Skin Care Premium Brand Shares 2008-2011
Table 115 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 117 Sales of Sun Care by Category: Value 2006-2011
Table 118 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 119 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 120 Sun Care Company Shares 2007-2011
Table 121 Sun Care Brand Shares 2008-2011
Table 122 Sun Care Premium Brand Shares 2008-2011
Table 123 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 125 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 126 Sales of Sets/Kits: Value 2006-2011
Table 127 Sales of Sets/Kits: % Value Growth 2006-2011
Table 128 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 129 Sets/Kits Company Shares 2007-2011
Table 130 Sets/Kits Brand Shares 2008-2011
Table 131 Sets/Kits Premium Brand Shares 2008-2011
Table 132 Forecast Sales of Sets/Kits: Value 2011-2016
Table 133 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 134 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016

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