Baby Food in Denmark

Publisher Name :
Date: 30-Aug-2016
No. of pages: 116

Summary

The per capita consumption of commercial baby food in Denmark is low due to a continuing allegiance to traditional methods of feeding and a marked preference for offering puréed versions of home cooked family meal to infants. This is a preference encouraged by the Danish health authorities, which have taken measures to encourage parents to feed home-made food to their babies and infants, and decrease their reliance on commercial products. Research conducted by Nestlé comparing the Swedish and Danish baby food market has confirmed this. In Sweden 75% of children aged 0-2 years are fed industrially prepared baby food compared with just 23% of Danish children.

Key Findings


  • Consumption of commercially produced baby food in 2015 represented a drop of 3.6% over 2009. Market value at current prices has risen by 11.9. In real terms, value sales of baby food in 2015 were 1.8% higher than in 2009.

  • Milks constitute the largest sector in value terms. Consumption of baby milks increased by 3.6% between 2009 and 2015. The second largest sector in value terms is wet meals.

  • Denmark is a significant exporter of baby food, and although export levels fell sharply in 2010, in 2011 exports picked up again and have subsequently expanded significantly year on year.

  • Sales of baby food are dominated by the grocery sector, with increasing numbers of parents looking for the convenience of purchasing baby foods along with the weekly shopping, and in the face of reduced disposable incomes, discount retailers have raised their profile in the sale of baby food.


Synopsis

"Baby Food in Denmark" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.

What else does this report offer?


  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

  • Future projections considering various trends which are likely to affect the industry.


Reasons To Buy


  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

  • Investigates which categories are performing the best and how this is changing market dynamics.

Baby Food in Denmark

Table of Contents

Introduction
Executive summary
Definitions

Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations

Market Overview
Market Overview
Manufacturers shares
The future

Sector Analysis
Baby milks
Baby cereals and dry meals
Baby meals
Drinks

Production and trade
Production
Imports
Exports

Company profiles
Introduction
Semper AB
Hipp
Nestlé Denmark A/S
Arla Foods

Distribution
Retail structure
Baby Food Retailing

Economic background
Economic background
Key macro-economic forecasts

Prospects and forecasts
Birth and population projections
Forecast overview
Future trends

Appendix
Additional data tables
Summary methodology
About Canadean

List of Tables

Table 1: Birth and Population Trends, 2005-2015
Table 2: Penetration of Industrially Prepared Baby Food by Age Group, 2008
Table 3: Ready Made Baby Food: Usage Patterns, 2008
Table 4: Marriage and Divorce Trends, 2009-2014
Table 5: Births Outside Marriage, 2009-2015
Table 6: Live Births by Age of Mother, 2009-2014
Table 7: Women In Employment ('000), by Age Group, 2009-2014
Table 8: Proportion of Children Exclusively Breastfed in Denmark: 2012-2014
Table 9: Proportion of Children Exclusively Breastfed: 2012-2014
Table 10: Breastfeeding and Introduction of Complementary food in Danish Infants
Table 11: Market Size, 2015, and Growth Rates, 2009-2015
Table 12: Baby Food: Manufacturer Shares, Value, %, 2008-2015
Table 13: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 14: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 15: Baby Milks: Sector Trends, 2009-2015
Table 16: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Table 17: Baby Milks: Segmentation by Stage, % Volume, 2010-2015
Table 18: Baby Milks: Segmentation - Powder and Liquid, % Volume, 2007-2015
Table 19: Baby Milks: Brand Price Positioning Analysis, Grocery Outlets, 2015
Table 20: Baby Milks: Brand Price Positioning Analysis, Pharmacy Outlets, 2015
Table 21: Baby Milks: Manufacturer Shares, % Value , 2009-2015
Table 22: Baby Milks: Manufacturer Shares, % Volume, 2008-2015
Table 23: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 24: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Table 25: Baby Cereals: Segmentation by Type, Volume %, 2008-2015
Table 26: Baby Cereals: Manufacturer Shares, Value and Volume, %, 2008-2015
Table 27: Baby Meals: Sector Trends, 2009-2015
Table 28: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Table 29: Retail Sales of Organic Baby Food in Jars, 2009-2014
Table 30: Baby Meals: Manufacturer Shares, Value and Volume, %, 2008-2015
Table 31: Drinks: Sector Trends, 2009-2015
Table 32: Drinks: Per Capita Expenditure and Consumption, 2009-2015
Table 33: Baby Drinks: Manufacturer Shares, Value %, 2008-2015
Table 34: Packaged Food Sales by Channel, Kr Million, 2009-2015
Table 35: Economic Indicators, 2009-2016
Table 36: Key Macro-Economic Forecasts, 2015-2021
Table 37: Birth and Population Projections, 2009-2021
Table 38: Baby Population, Number of Babies, 2005-2021
Table 39: Baby Food: Market Value, Current Prices, 2009-2015
Table 40: Baby Food: Market Value, Constant Prices, 2009-2015
Table 41: Baby Food: Market Value, US$, 2009-2015
Table 42: Baby Food: Market Volume, Tons, 2009-2015
Table 43: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 44: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 45: Baby Food: Per Capita Expenditure, US$, 2009-2015
Table 46: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 47: Baby Milks: Sector Trends, 2009-2015
Table 48: Baby Milks: Segmentation by Stage, % Volume, 2010-2015
Table 49: Baby Milks: Segmentation by Stage, % Value, 2010-2015
Table 50: Baby Milks: Segmentation - Powder and Liquid, % Volume, 2007-2015
Table 51: Baby Milks: Segmentation - Powder and Liquid, % Value, 2007-2015
Table 52: Baby Milks: Brand Price Analysis, 2015
Table 53: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 54: Baby Cereals: Segmentation by Type, Volume %, 2008-2015
Table 55: Baby Cereals: Segmentation by Type, Value %, 2008-2015
Table 56: Meals: Sector Trends, 2009-2015
Table 57: Drinks : Sector Trends, 2009-2015
Table 58: Milks and Cereals: Origin of Imports, Tons, 2012-2014
Table 59: Milks and Cereals: Origin of Imports, € '000s, 2012-2014
Table 60: Other Baby Food: Origin of Imports, Tons, 2012-2014
Table 61: Other Baby Food: Origin of Imports, € '000s, 2012-2014
Table 62: Milks and Cereals : Export Destinations, Tons, 2012-2014
Table 63: Milks and Cereals : Export Destinations, € '000s, 2012-2014
Table 64: Other Baby Food: Export Destinations, Tons, 2012-2014
Table 65: Other Baby Food: Export Destinations, € '000s, 2012-2014
Table 66: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 67: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 68: Baby Food: Market Value Forecasts, US$, 2015-2021
Table 69: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 70: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 71: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 72: Baby Food: Per Capita Expenditure, US$, 2015-2021
Table 73: Baby Food: Per Capita Consumption, Grams, 2015-2021

List of Figures

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Drinks: Sector Trends, 2009-2015
Figure 13: Baby Drinks: Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals : Country of Origin, % Volume, Top Four, 2014
Figure 15: Milks and Cereals: Country of Destination, % Volume, Top Five, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021

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