Baby Food in Brazil

Publisher Name :
Date: 31-Aug-2016
No. of pages: 129


Brazil baby food witnessed sales growth, representing six years growth of 26.5% in 2015 stimulated by the growth in all the sectors ranging from 46% in case of milk to 17% for cereals. Although the market has achieved high growth, per capita consumption remained relatively low in 2015. Demand has been hampered by high poverty levels, as well as competition from adult foods: many mothers either make purées of adult meals, or buy standard powdered milk or cereals. Nevertheless, intake levels have increased by 37.8% per baby since 2009, while per capita expenditure has more than doubled at current prices in 2015.

Key Findings

  • Baby food market in Brazil has achieved high growth as the intake levels have increased by 37.8% per baby since 2009, while per capita expenditure has more than doubled, at current prices in 2015.

  • Growth in the baby food market has occurred in all sectors, ranging from 46% in the case of milks to 17% for cereals.

  • Imports of infant formula and cereals have risen very steeply over the last few years and a notable increase in fruit-based meals is witnessed.

  • In 2015, the most important outlet for baby food sales was through supermarket, which accounted for an estimated 73% of total volume.


"Baby Food in Brazil" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

  • Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned

  • Nestlé Industrial e Comercial Ltda

  • Danone..

  • Nutrimental S/A Indústria e Comércio de Alimentos

  • Unilever Brasil Ltda,Mead Johnson Nutrition

  • Abbott Laboratórios do Brasil Ltda

  • Heinz Brasil SA

  • Multdia Comércio y Indústria SA

  • Wow! Nutrition

Baby Food in Brazil

Table of Contents

Executive summary
Background to the Market
Birth and population trends
Births by Region
Fertility Rate by Region
The consumer
Socio-demographic trends
Working women
Breastfeeding trends
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals
Production and trade
Company profiles
Nestlé Industrial e Commercial Ltda
Nutrimental S/A Indústria e Comércio de Alimentos
Unilever Brasil Ltda
Mead Johnson Nutrition
Other manufacturers
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Additional data tables
Summary methodology
About Canadean

List of Tables

Table 1: Birth and Population Trends, 2005-2015
Table 2: Births and Birth Rates by Region, 2012 and 2014
Table 3: Fertility Rates by Region, 2000 and 2010
Table 4: Area, Population and GDP by Region and States
Table 5: Largest Cities, Population and Income, 2014
Table 6: Total Population by Income Levels, 2003 and 2013
Table 7: Population by Class, 2000-2010
Table 8: Population by Income Group, 2003, 2011 and 2014
Table 9: Eating Habits by Age of Baby, 2008
Table 10: Marriage, Divorce and Separation Trends, 2010-2014
Table 11: Births by Age of Mother, 2008-2014
Table 12: Number of Women of Childbearing Age by Age Group, 2009 and 2015
Table 13: Economically Active Women, 2009-2016
Table 14: Working Women by Type of Job, 2003 and 2011
Table 15: Breastfeeding Initiation by Socio-Demographic Characteristics of Mothers, 2006
Table 16: Breastfeeding Rates in State Capitals, 2008
Table 17: Breastfeeding by Age of Baby, 2006
Table 18: Breastfeeding Duration by Socio-Demographic Characteristics of Mothers, 2006
Table 19: Trends in Breastfeeding Duration, 1996 and 2006
Table 20: Breastfeeding Trends by Region, 1999 and 2008
Table 21: Complementary Foods Fed to Breastfed Babies by Age of Baby, 2006
Table 22: Market Size, 2015, and Growth Rates, 2009-2015
Table 23: Baby Food: Manufacturer Shares, 2009-2015
Table 24: Baby Food: Manufacturer Shares by Sector, Value, 2015
Table 25: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 26: Baby Milks: Sector Segmentation, 2009-2015
Table 27: Baby Milks: Sector Segmentation, 2009-2015
Table 28: Baby Milks: Brand Price Positioning Analysis, 2016
Table 29: Baby Milks: Packaging by Type and by City
Table 30: Baby Milks: Packaging by Size and by City
Table 31: Baby Milks: Manufacturer Shares, 2009-2015
Table 32: Specialty Baby Milks: Manufacturer Shares, Value, 2013
Table 33: Baby Cereals: Packaging by Type and by City
Table 34: Baby Cereals: Packaging by Size and by City
Table 35: Baby Cereals: Manufacturer Shares, 2009-2015
Table 36: Baby Meals: Sector Segmentation, 2009-2015
Table 37: Baby Meals: Packaging by Type and by City
Table 38: Baby Meals: Packaging by Size and by City
Table 39: Baby Meals: Manufacturer Shares, 2009-2015
Table 40: Packaged Food Sales by Channel, BRL billion, 2009-2015
Table 41: Baby Food: Sales by Outlet, 2009-2015
Table 42: Baby Food: Sales by Outlet Type and Sector, 2015
Table 43: Leading Drugstore/Pharmacy Chains, 2015
Table 44: Brazil: Key Macro-Economic Indicators, 2009-2016
Table 45: Key Macro-Economic Forecasts 2015-2021
Table 46: Birth and Population Projections, 2009-2021
Table 47: The Baby Population, 2009-2021
Table 48: Number of Women of Childbearing Age by Age Group, 2015 and 2021
Table 49: Baby Food: Market Value, Current Prices, 2009-2015
Table 50: Baby Food: Market Value, Constant Prices, 2009-2015
Table 51: Baby Food: Market Value, US$ Million, 2009-2015
Table 52: Baby Food: Market Volume, Tons, 2009-2015
Table 53: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 54: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 55: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 56: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 57: Baby Milks: Sector Trends, 2009-2015
Table 58: Milks Segmentation, 2010-2015
Table 59: Baby Milks: Brand Price Analysis, 2016
Table 60: Baby Milks: Comparison of prices in Rio de Janeiro and São Paulo, 2016
Table 61: Baby Cereals: Sector Trends, 2009-2015
Table 62: Baby Meals: Sector Trends, 2009-2015
Table 63: Baby Milks and Cereals: Trends in Imports, 2009-2015
Table 64: Baby Milks and Cereals: Imports by Country of Origin, 2013-2015
Table 65: Other Baby Food: Imports by Type, Volume and Value, 2012-2014
Table 66: Baby Milks and Cereals: Trends in Exports, 2008-2014
Table 67: Baby Milks and Cereals: Exports by Country of Destination, 2012-2014
Table 68: Other Baby Food: Exports by Type, Volume and Value, 2012-2014
Table 70: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 71: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 72: Baby Food: Market Value Forecasts, US dollars, 2015-2021
Table 73: Baby Food: Market Volume Forecasts, Grams, 2015-2021
Table 74: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 75: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 76: Baby Food: Per Capita Expenditure Forecasts, US dollars, 2015-2021
Table 77: Baby Food: Per Capita Consumption Forecast, 2015-2021
Table 78: Baby Food: Facings Allocation by Product Type

List of Figures

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value %, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals: Sector Trends, 2009-2015
Figure 9: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Milks and Cereals: Imports by Country of Origin, Top Five, % Volume, 2015
Figure 13: Baby Milks and Cereals: Exports by Country of Destination, Top Five, % Volume, 2014
Figure 14: Baby Food: Manufacturer Shares, Value %, 2015
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 16: Baby Food: Market Size, 2015-2021
Figure 17: Baby Food: Market Segmentation, 2021
Figure 18: Baby Food: Per Capita, 2015-2021

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