Baby Food in Brazil

Publisher Name :
Date: 31-Aug-2016
No. of pages: 129


Brazil baby food witnessed sales growth, representing six years growth of 26.5% in 2015 stimulated by the growth in all the sectors ranging from 46% in case of milk to 17% for cereals. Although the market has achieved high growth, per capita consumption remained relatively low in 2015. Demand has been hampered by high poverty levels, as well as competition from adult foods: many mothers either make purées of adult meals, or buy standard powdered milk or cereals. Nevertheless, intake levels have increased by 37.8% per baby since 2009, while per capita expenditure has more than doubled at current prices in 2015.

Key Findings

  • Baby food market in Brazil has achieved high growth as the intake levels have increased by 37.8% per baby since 2009, while per capita expenditure has more than doubled, at current prices in 2015.

  • Growth in the baby food market has occurred in all sectors, ranging from 46% in the case of milks to 17% for cereals.

  • Imports of infant formula and cereals have risen very steeply over the last few years and a notable increase in fruit-based meals is witnessed.

  • In 2015, the most important outlet for baby food sales was through supermarket, which accounted for an estimated 73% of total volume.


"Baby Food in Brazil" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

  • Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned

  • Nestlé Industrial e Comercial Ltda

  • Danone..

  • Nutrimental S/A Indústria e Comércio de Alimentos

  • Unilever Brasil Ltda,Mead Johnson Nutrition

  • Abbott Laboratórios do Brasil Ltda

  • Heinz Brasil SA

  • Multdia Comércio y Indústria SA

  • Wow! Nutrition

Baby Food in Brazil

Table of Contents

Executive summary
Background to the Market
Birth and population trends
Births by Region
Fertility Rate by Region
The consumer
Socio-demographic trends
Working women
Breastfeeding trends
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals
Production and trade
Company profiles
Nestlé Industrial e Commercial Ltda
Nutrimental S/A Indústria e Comércio de Alimentos
Unilever Brasil Ltda
Mead Johnson Nutrition
Other manufacturers
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Additional data tables
Summary methodology
About Canadean

List of Tables

Table 1: Birth and Population Trends, 2005-2015
Table 2: Births and Birth Rates by Region, 2012 and 2014
Table 3: Fertility Rates by Region, 2000 and 2010
Table 4: Area, Population and GDP by Region and States
Table 5: Largest Cities, Population and Income, 2014
Table 6: Total Population by Income Levels, 2003 and 2013
Table 7: Population by Class, 2000-2010
Table 8: Population by Income Group, 2003, 2011 and 2014
Table 9: Eating Habits by Age of Baby, 2008
Table 10: Marriage, Divorce and Separation Trends, 2010-2014
Table 11: Births by Age of Mother, 2008-2014
Table 12: Number of Women of Childbearing Age by Age Group, 2009 and 2015
Table 13: Economically Active Women, 2009-2016
Table 14: Working Women by Type of Job, 2003 and 2011
Table 15: Breastfeeding Initiation by Socio-Demographic Characteristics of Mothers, 2006
Table 16: Breastfeeding Rates in State Capitals, 2008
Table 17: Breastfeeding by Age of Baby, 2006
Table 18: Breastfeeding Duration by Socio-Demographic Characteristics of Mothers, 2006
Table 19: Trends in Breastfeeding Duration, 1996 and 2006
Table 20: Breastfeeding Trends by Region, 1999 and 2008
Table 21: Complementary Foods Fed to Breastfed Babies by Age of Baby, 2006
Table 22: Market Size, 2015, and Growth Rates, 2009-2015
Table 23: Baby Food: Manufacturer Shares, 2009-2015
Table 24: Baby Food: Manufacturer Shares by Sector, Value, 2015
Table 25: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 26: Baby Milks: Sector Segmentation, 2009-2015
Table 27: Baby Milks: Sector Segmentation, 2009-2015
Table 28: Baby Milks: Brand Price Positioning Analysis, 2016
Table 29: Baby Milks: Packaging by Type and by City
Table 30: Baby Milks: Packaging by Size and by City
Table 31: Baby Milks: Manufacturer Shares, 2009-2015
Table 32: Specialty Baby Milks: Manufacturer Shares, Value, 2013
Table 33: Baby Cereals: Packaging by Type and by City
Table 34: Baby Cereals: Packaging by Size and by City
Table 35: Baby Cereals: Manufacturer Shares, 2009-2015
Table 36: Baby Meals: Sector Segmentation, 2009-2015
Table 37: Baby Meals: Packaging by Type and by City
Table 38: Baby Meals: Packaging by Size and by City
Table 39: Baby Meals: Manufacturer Shares, 2009-2015
Table 40: Packaged Food Sales by Channel, BRL billion, 2009-2015
Table 41: Baby Food: Sales by Outlet, 2009-2015
Table 42: Baby Food: Sales by Outlet Type and Sector, 2015
Table 43: Leading Drugstore/Pharmacy Chains, 2015
Table 44: Brazil: Key Macro-Economic Indicators, 2009-2016
Table 45: Key Macro-Economic Forecasts 2015-2021
Table 46: Birth and Population Projections, 2009-2021
Table 47: The Baby Population, 2009-2021
Table 48: Number of Women of Childbearing Age by Age Group, 2015 and 2021
Table 49: Baby Food: Market Value, Current Prices, 2009-2015
Table 50: Baby Food: Market Value, Constant Prices, 2009-2015
Table 51: Baby Food: Market Value, US$ Million, 2009-2015
Table 52: Baby Food: Market Volume, Tons, 2009-2015
Table 53: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 54: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 55: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 56: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 57: Baby Milks: Sector Trends, 2009-2015
Table 58: Milks Segmentation, 2010-2015
Table 59: Baby Milks: Brand Price Analysis, 2016
Table 60: Baby Milks: Comparison of prices in Rio de Janeiro and São Paulo, 2016
Table 61: Baby Cereals: Sector Trends, 2009-2015
Table 62: Baby Meals: Sector Trends, 2009-2015
Table 63: Baby Milks and Cereals: Trends in Imports, 2009-2015
Table 64: Baby Milks and Cereals: Imports by Country of Origin, 2013-2015
Table 65: Other Baby Food: Imports by Type, Volume and Value, 2012-2014
Table 66: Baby Milks and Cereals: Trends in Exports, 2008-2014
Table 67: Baby Milks and Cereals: Exports by Country of Destination, 2012-2014
Table 68: Other Baby Food: Exports by Type, Volume and Value, 2012-2014
Table 70: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 71: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 72: Baby Food: Market Value Forecasts, US dollars, 2015-2021
Table 73: Baby Food: Market Volume Forecasts, Grams, 2015-2021
Table 74: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 75: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 76: Baby Food: Per Capita Expenditure Forecasts, US dollars, 2015-2021
Table 77: Baby Food: Per Capita Consumption Forecast, 2015-2021
Table 78: Baby Food: Facings Allocation by Product Type

List of Figures

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value %, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals: Sector Trends, 2009-2015
Figure 9: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Milks and Cereals: Imports by Country of Origin, Top Five, % Volume, 2015
Figure 13: Baby Milks and Cereals: Exports by Country of Destination, Top Five, % Volume, 2014
Figure 14: Baby Food: Manufacturer Shares, Value %, 2015
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 16: Baby Food: Market Size, 2015-2021
Figure 17: Baby Food: Market Segmentation, 2021
Figure 18: Baby Food: Per Capita, 2015-2021

  • Asia Pacific Makeup Market To Grow Owing To Impactful Promotion And Progress Of Distribution Networks
    The Asia Pacific makeup market is one of the most assorted and active markets in the cosmetics industry throughout the world and is projected to grow at a CAGR of 7.1% between 2013 and 2019. The makeup market in Asia Pacific is assessed to be worth US$22.31 billion by 2019. The world-wide market was at an approximation of US$14.76 [...]
  • Growing Demand in Emergent Markets To Boost Bakery Ingredients Market
    The baking ingredients market is predictable to grow at a CAGR of 5.2% from 2015 to reach an estimated value of US$ 15.19 billion by 2020. Evolving economies throughout the globe have been displaying demand for bakery ingredients at a greater rate in agreement with the economic growth. Numerous companies have been occupied on refining [...]
  • Packaging Sector Driven By Innovation
    The financial development in numerous emerging nations has significantly influenced the progress of quite a lot of sectors, the packaging industry being one of them. The swell in transport undertakings outfitting to a substantial number of industries such as manufacturing, consumer goods, food and beverages, and others rest essentially on sturdy and resilient packaging solutions [...]
  • Global Eyewear Market To Gain From Increased Demand For Disposable Contact Lenses
    The global eyewear market was worth US$ 102.66 billion in 2015 and is predictable to reach US$ 184.03 billion by 2024. The rising population and upsurge in the number of optical disorders are likely to propel the industry in the near future. Moreover, the increasing cognizance amongst people as regards to the prominence of eye [...]
  • Global mHealth Market To Become A Multi-Billion Dollar Industry By 2020
    The mHealth market is in its embryonic stage and is projected to produce substantial profits with amassed awareness level and encouraging regulatory guidelines particular to the quality and practicality of mobile-based medical devices. The global mHealth market is projected to touch US$ 49.12 billion by 2020 rising at a CAGR of 47.6% from 2013 to 2020. Monitoring services [...]
  • The Baby Food Market in Taiwan 2017
    Published: 15-Feb-2017        Price: US 3275 Onwards        Pages: 117
    Summary The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births. Although the convenience of baby food is attractive, breastfeeding remains important, whilst safety has also been an issue. Volume sales of baby food declined by 1.9% and value sales increased by 17.4% in 2006. Milks accounted for the majority of sales of baby food with 70% of value. Cereals is the second largest sector, accounte......
  • The Baby Food Market in South Korea 2017
    Published: 11-Feb-2017        Price: US 3275 Onwards        Pages: 119
    The baby food market experienced negative growth in South Korea. The decline in number of births in 2013, 2014, and 2016 brought about a corresponding drop in baby food consumption. Overall consumption fell by 5.5% and retail sales increased by 13.6% in current price terms and 2.1% at constant prices between 2010 and 2016. Baby Milk dominates, claiming over 60.9% of the total market. Cereals and dry meals have fared less well in terms of volume sales, registering 21.9% and wet meals and other......
  • Europe Goat Milk Infant Formula Market Report 2017
    Published: 08-Feb-2017        Price: US 3900 Onwards        Pages: 123
    Notes: Sales, means the sales volume of Goat Milk Infant Formula Revenue, means the sales value of Goat Milk Infant Formula This report studies sales (consumption) of Goat Milk Infant Formula in Europe market, especially in Germany, France, UK, Russia, Italy, Spain and Benelux, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - DGC - Danone(Sutton Group) - Ausnutr......
  • Global Baby Puffs and Snacks Market 2017-2021
    Published: 31-Jan-2017        Price: US 3500 Onwards        Pages: 67
    Baby puffs are generally prepared from raw materials like grains, which are puffed by using high temperature, pressure, or extrusion. This is considered as convenience food in major developing countries in North America and Europe. The analysts forecast the global baby puffs and snacks market to grow at a CAGR of 6.5% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global baby ......
  • Baby Food in Singapore
    Published: 25-Jan-2017        Price: US 3275 Onwards        Pages: 132
    Summary The Singaporean baby food market is small in terms of total size, but highly developed in terms of per capita consumption. The fluctuations in the number of births have a clear effect on sales. In value terms, almost 90% of the market consists of baby milks, with the bulk of the remainder split between baby meals/drinks and baby cereals in 2015. In volume terms, milk accounts for 76.9%, wet meals and drinks for 12.8%, cereals for 9.5% and finger foods remain marginal in 2015. Prosp......
  • Baby Food in Vietnam
    Published: 19-Jan-2017        Price: US 3275 Onwards        Pages: 134
    Summary The baby food market in Vietnam has been growing rapidly over the last few years. Higher incomes, particularly in urban areas, greater product diversity and better retail distribution boosted the growth of this market. In 2015, sales of milks accounted for 84%, cereals and dried meals for a further 13.2%, with wet meals, drinks and snacks making up the remaining 2.7%. Growth in both value and volume terms has been strong in all three major sectors. As the economy is predicted to e......
  • Infant Food Market Trends in China
    Published: 15-Jan-2017        Price: US 3000 Onwards        Pages: 135
    This study focuses on China's Infant Food market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese ec......
  • Global Organic Baby Food Market Research Report 2017
    Published: 12-Jan-2017        Price: US 2900 Onwards        Pages: 124
    Notes: Production, means the output of Organic Baby Food Revenue, means the sales value of Organic Baby Food This report studies Organic Baby Food in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering - Mead Johnson - Heinz - Nestle - Abbott - Campbell Soup......
  • Baby Food in Malaysia
    Published: 12-Jan-2017        Price: US 3275 Onwards        Pages: 137
    Summary In Malaysia, the sales of baby food have increased annually in terms of both volume and value except in 2012. The total volume sold in 2016 was 12% higher than in 2010 and value in 2016 was 96.5% higher than in 2010, equivalent to an increase of 71% at constant 2010 prices. Malaysia's strong economic performance has made commercial baby food accessible to an increasing number of parents. The rising number of births has further stimulated sales. The market is dominated by baby ......
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs