Baby Food in Argentina

Publisher Name :
Date: 14-Sep-2016
No. of pages: 108

Summary

Baby food in Argentina has seen growth both in terms of value and volume between 2009 and 2015. The change in the economic conditions like devaluation of peso in December 2015, raise in interest rates effected the baby food market negatively. GDP rose by 2.1% in 2015, but is expected to fall in 2016, by around 0.8%, largely as a result of the currency devaluation, which will dampen demand. The baby food market is heavily centered on baby milks, whereas cereals being the part of staple diet and are popular among low income families occupy the place after baby milk and the wet meals are still in the struggling phase.

Key Findings


  • Baby food consumption in Argentina grew by 27.6% in volume and by over 300% in value between 2009 and 2015.

  • Milks accounted for 87% of value sales in 2015. Cereals account for 10% of retail sales, almost double the proportion they held in 2009. Wet meals claim the remaining 3% of value and 6% of volume sales.

  • The baby food market is currently dominated by two companies: Danone and Mead Johnson, which held a combined 70% of volume and value sales in 2015. Danone was in the leading position in terms of value with 42.9%, although it ranked second in volume terms.

  • Baby food is sold through pharmacies and food retailers, which include supermarkets, hypermarkets and grocery stores, with food retailers taking the larger share of the market, at an estimated 64% by volume in 2015.


Synopsis

"Baby Food in Argentina" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.

What else does this report offer?


  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

  • Future projections considering various trends which are likely to affect the industry.


Reasons To Buy


  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

  • Investigates which categories are performing the best and how this is changing market dynamics.


Companies Mentioned


  • Danone

  • Nestlé Argentina SA

  • Mead Johnson Nutrition SRL

  • NutriBaby SA

Baby Food in Argentina

Table of Contents

Introduction
Executive summary
Definitions
Background to the Market
Birth and population trends
Births rates by region
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Key features and developments
Market Value and Volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Danone
Nestlé Argentina SA
Mead Johnson Nutrition SRL
NutriBaby SA
Distribution
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean

List of Tables

Table 1: Birth and Population Trends, 2005-2015
Table 2: Births by Province, 2009-2014
Table 3: Poverty Levels, 2009-2015
Table 4: Poverty Levels by Area, 2010-2014
Table 5: Breakdown of Households by Income Deciles, Fourth Quarter, 2013
Table 6: Marriage Trends, 2009-2014
Table 7: Births by Age of Mother, 2010, 2012 and 2014
Table 8: Women of Childbearing Age, 2010 and 2015
Table 9: Trends in Working Women, 2009-2015
Table 10: Incidence of Breastfeeding, %, 1996-2011
Table 11: Incidence of Breastfeeding by Age of Baby, %, 2007 and 2011
Table 12: Breastfeeding Rates by Province, 2011
Table 13: Market Size, 2015, and Growth Rates, 2009-2015
Table 14: Baby Food: Manufacturer Shares, Value and Volume%, 2009-2015
Table 15: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 16: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 17: Baby Milks: Sector Segmentation by Age, 2009-2015
Table 18: Baby Milks: Sector Segmentation by Format, 2009-2015
Table 20: Powdered Baby Milks: Facings by Pack Size, 2016
Table 21: Liquid Baby Milks: Facings by Pack Size, 2016
Table 21: Baby Milks: Facings by Pack Type, 2016
Table 22: Powdered Baby Milks: Brand Price Positioning Analysis, 2016
Table 23: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
Table 24: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 25: Baby Cereals: Facings by Pack Type, 2016
Table 26: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 27: Baby Meals : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 28: Mead Johnson Nutrition Argentina: Financial Highlights, 2012-2015
Table 29: Packaged Food Sales by Channel, ARS Billion, 2009-2015
Table 30: Baby Food: Sales by Outlet Type, % Volume, 2009-2015
Table 31: Baby Food: Sales by Outlet Type and Sector, % Volume, 2015
Table 32: Argentina: Key Macro-Economic Indicators, 2009-2016
Table 33: Key Macro-Economic Forecasts, 2015-2021
Table 34: Birth and Population Projections, 2009-2021
Table 35: Baby Population, Number of Babies ('000), 2005-2021
Table 36: Baby Food: Market Value, Current Prices, 2009-2015
Table 37: Baby Food: Market Value, Constant Prices, 2009-2015
Table 38: Baby Food: Market Value, US$ Million, 2009-2015
Table 39: Baby Food: Market Volume, Tons, 2009-2015
Table 40: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 41: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 42: Baby Food: Per Capita Expenditure, US$, 2009-2015
Table 43: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 44: Baby Milks: Sector Trends, 2009-2015
Table 45: Baby Milks: Segmentation by Type, Volume, 2009-2015
Table 46: Baby Milks: Segmentation by Type, Value, 2010-2015
Table 47: Powdered Baby Milks: Brand Price Analysis, 2016
Table 48: Liquid Baby Milks: Brand Price Analysis, 2016
Table 49: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 50: Meals: Sector Trends, 2009-2015
Table 51: Baby Milks and Cereals: Trends in Imports, 2009-2015
Table 52: Baby Milks and Cereals: Imports by Country of Origin, 2013-2015
Table 53: Baby Milks and Cereals: Trends in Exports, 2009-2015
Table 54: Baby Milks and Cereals: Exports by Country of Origin, 2013-2015
Table 55: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 57: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021
Table 58: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 61: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 62: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 63: Baby Food : Facings Allocation by Product Type

List of Figures

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals : Country of Origin, Top Five, % Volume, 2015
Figure 15: Milks and Cereals: Country of Destination, Top Four ,% Volume, 2015
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021

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