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Automotive Specialty Coatings Market by Application (Engine Exhaust, Interior, Transmission, Wheels), Technology (Solvent-borne, Water-borne, Powder), Resin (PU, Epoxy, Acrylic), Substrate, ICE, Electric & Hybrid Vehicle & Region - Global Forecast to 2025

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Date: 12-Jul-2018
No. of pages: 164
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“The increasing vehicle production and increasing number of coating application will drive the global automotive specialty coatings market “

The automotive specialty coatings market is estimated to be USD 3.02 billion in 2018 and is projected to reach USD 3.75 billion by 2025, at a CAGR of 3.12%, from 2018 to 2025. The demand for automotive specialty coatings market is driven by the increasing demand for vehicles, whereas technologies and R&D investments are influenced by government regulations. Increasing sales of BEVs act as a restraining factor for the automotive specialty coatings market.

“Waterborne technology is estimated to be the fastest growing market in automotive specialty coatings market”

The major advantage of waterborne coating is low toxicity and flammability due to lower VOC levels. Coatings based on this technology have excellent adhesion and greater heat resistance compared with solvent-based coatings. Owing to the stringent VOC emission regulations, regions such as Europe and North America are reducing the use of solvent-borne coatings and have shifted toward eco-friendly waterborne coatings. The waterborne technology can be used in all applications where solvent-borne coating technology can be used, such as transmission, wheel rims, interiors, and engine & exhaust.

“Passenger car coating market is estimated to have the largest market in automotive specialty coatings market”

The coating amount required for passenger cars is less as compared with LCVs, buses, and trucks. However, the production of passenger cars is very high as compared with other vehicle types all over the regions. The passenger car coating market is also driven by the increasing sales of premium and luxury vehicles as these vehicles are equipped with bigger engines, best-in-class interior components, AMTs, and bigger wheel rims as compare to conventional cars.

“Asia Oceania to dominate the automotive specialty coatings market”

The automotive industry in the Asia Oceania region has been dynamic over the past few years and has seen an increase in the annual production of passenger and commercial vehicles. Vehicles that are produced in the Asia Oceania region are mostly small cars, which are equipped with small engines, average interiors, manual transmission and small wheel rims, which require very less coating amount as compared with other regions. However, the increasing demand for premium vehicles is expected to provide opportunities for coating manufacturers as they require a huge amount of coating as compare with small vehicles.

The study contains insights provided by various industry experts. The breakup of the primaries is as follows:


  • By Company Type: Tier-1 —20%, Tier-2—50%, and OEMs —30%

  • By Designation: D level —60%,C level —25% Other —15%

  • By Region: North America —25%, Europe —40%, Asia Oceania—30%,and RoW —5%


Note: Others includes sales managers, marketing managers, and product managers.

Note: OEMs are car manufacturers, tier I companies are automotive system manufacturers that supply to OEMs, and tier II companies are automotive specialty coating manufacturers that supply to tier I companies. Other designations include sales managers, marketing managers, and product managers.

The automotive specialty coatings market consists of manufacturers such as PPG (US), Axalta (US), Akzo Nobel (Netherlands), BASF (Germany), Sherwin Williams (US), Kansai (Japan), Covestro (Germany), Solvay (Belgium), DOW Chemical (US), Nippon Paint (Japan), and KCC (South Korea).

Research Coverage

The automotive specialty coatings market is segmented by application (engine & exhaust, interior, transmission, wheel rims, and others), by technology type (solvent-borne, waterborne, and powder coating), by resin type (polyurethane, epoxy, acrylic, and others), by substrate (metal, plastics, and others), by vehicle type (passenger car, LCV, and HCV), by electric &hybrid vehicle type (BEV, HEV, and PHEV),by region [(Asia Oceania (China, India, Japan, South Korea, Thailand, Asia Oceania, and others), Europe(Germany, Spain, turkey, France, UK, Russia, Europe, and others), North America (Canada, Mexico, and US), RoW (Brazil, Iran, and others)).

Reasons to Buy the Report:

This report provides insights with reference to the following points:


  • Market Size, by application: The report offers in-depth market sizing and forecast up to 2025, by application such as engine & exhaust, interior, transmission, wheel rims, and others. The market sizing for applications is covered for all key countries.

  • Market Size, by technology: The report offers in-depth market sizing and forecast up to 2025, by technology such as waterborne, solvent-borne, and powder coating, and the technology market is further segmented by application.

  • Market Size, by resin: The report offers in-depth market sizing and forecast up to 2025, by resin such as polyurethane, epoxy, acrylic, and others for all key regions.

  • The report covers the specialty coatings market for“Electric and Hybrid Vehicles” at regional level, by vehicle type.

  • The report provides “Market Ranking” of the leading players in the automotive specialty coatings market.

  • Market Development: The report provides comprehensive information about lucrative emerging markets for automotive specialty coatings across regions.

  • Product Development/Innovation: The report gives detailed insights into R&D activities, upcoming technologies, and new product launches in the automotive specialty coatings market.

  • Market Diversification: The report offers detailed information about untapped markets, investments, new products, and recent developments in the automotive specialty coatings market.

Automotive Specialty Coatings Market by Application (Engine Exhaust, Interior, Transmission, Wheels), Technology (Solvent-borne, Water-borne, Powder), Resin (PU, Epoxy, Acrylic), Substrate, ICE, Electric & Hybrid Vehicle & Region - Global Forecast to 2025

Table of Contents

1 Introduction
1.1 Objectives
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency & Pricing
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources for Vehicle Production
2.2.2 Key Secondary Sources for Market Sizing
2.2.3 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Primary Participants
2.4 Market Size Estimation
2.5 Market Breakdown & Data Triangulation
2.6 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Automotive Green Coatings Market
4.2 Market, By Region
4.3 Market, By Technology
4.4 Market, By Substrate Type
4.5 Market, By Ice Vehicle Type
4.6 Market, By Applications
4.7 Market, By Resin Type
4.8 Market, By Electric & Hybrid Vehicle Type

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Vehicle Production to Fuel the Automotive Specialty Coatings Market
5.2.1.2 Increasing Number of Coating Applications to Increase the Demand for Specialty Coatings
5.2.2 Restraints
5.2.2.1 Growing Trends of Engine Downsizing
5.2.2.2 Increasing Sales of BEV
5.2.3 Opportunities
5.2.3.1 Increasing Sales of Premium Vehicles
5.2.3.1.1 Premium Vehicles
5.2.3.1.2 HEV & PHEV
5.2.4 Challenges
5.2.4.1 Stringency of Volatile Organic Compound (VOC) Regulations

6 Automotive Specialty Coatings Market, By Applications
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Oceania, Europe, North America, and RoW
6.1 Introduction
6.2 Engine & Exhaust
6.3 Interior
6.4 Transmission
6.5 Wheel Rims
6.6 Other Applications

7 Automotive Specialty Coatings Market, By Technology
Note - The Chapter is Further Segmented at Apllication Level and Considered Applications are Engine & Exhaust, Interior, Transmission, Wheel Rims and Other Applications
7.1 Introduction
7.2 Solvent-Borne
7.3 Waterborne
7.4 Powder Coatings

8 Automotive Specialty Coatings Market, By Resin Type
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Oceania, Europe, North America, and RoW
8.1 Introduction
8.2 Polyurethane
8.3 Epoxy
8.4 Acrylic
8.5 Other Resin Types

9 Automotive Specialty Coatings Market, By Substrate
Note - The Chapter is Further Segmented at Apllication Level and Considered Applications are Engine & Exhaust, Interior, Transmission, Wheel Rims and Other Applications
9.1 Introduction
9.2 Metal
9.3 Plastic & Others

10 Automotive Specialty Coatings Market, By Electric and Hybrid Vehicle
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Oceania, Europe, North America, and RoW
10.1 Introduction
10.2 Battery Electric Vehicle
10.3 Hybrid Electric Vehicle
10.4 Plug-In Hybrid Vehicle

11 Automotive Specialty Coatings Market, By Ice Vehicle Type
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Oceania, Europe, North America, and RoW
11.1 Introduction
11.2 Passenger Car
11.3 Light Commercial Vehicle
11.4 Trucks
11.5 Buses

12 Automotive Specialty Coatings Market, By Region
Note - The Chapter is Further Segmented at Regional & Country Level By Apllications-Engine & Exhaust, Interior, Transmission, Wheel Rims and Other Applications
12.1 Introduction
12.2 Asia Oceania
12.2.1 China
12.2.2 Japan
12.2.3 South Korea
12.2.4 India
12.2.5 Thailand
12.2.6 Asia Oceania Others
12.3 North America
12.3.1 US
12.3.2 Canada
12.3.3 Mexico
12.4 Europe
12.4.1 Germany
12.4.2 France
12.4.3 UK
12.4.4 Spain
12.4.5 Turkey
12.4.6 Russia
12.4.7 Europe Others
12.5 Rest of the World (RoW)
12.5.1 Brazil
12.5.2 Iran
12.5.3 RoW Others

13 Competitive Landscape
13.1 Overview
13.2 Automotive Specialty Coatings Market: Market Ranking Analysis
13.3 Competitive Scenario
13.3.1 Expansions
13.3.2 Mergers & Acquisitions
13.3.3 New Product Launches/New Product Developments
13.3.4 Partnerships/Joint Ventures

14 Company Profiles
(Business Overview, Product Offerings, Recent Developments & SWOT Analysis)*
14.1 PPG
14.2 BASF
14.3 Axalta
14.4 Akzo Nobel
14.5 Sherwin-Williams
14.6 Kansai
14.7 Solvay
14.8 Covestro
14.9 DOW Chemical
14.10 KCC
14.11 Nippon Paint
*Details on Business Overview, Product Offerings, Recent Developments & SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14.12 Additional Cps
14.12.1 Asia Oceania
14.12.1.1 Kangnam Jevisco
14.12.1.2 Chembond Chemicals
14.12.2 Europe
14.12.2.1 Clariant
14.12.2.2 Nsp Coatings
14.12.2.3 Oerlikon Metco
14.12.2.4 Berlac AG
14.12.3 North America
14.12.3.1 Decc Company
14.12.3.2 Hexion
14.12.3.3 Lord Corporation
14.12.3.4 Electro Tech Coatings

15 Appendix
15.1 Key Industry Insights
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.4 Introducing RT: Real-Time Market Intelligence
15.5 Available Customization
15.5.1 Automotive Specialty Coatings Market, By Vehicle Type, By Country
15.5.1.1 PC
15.5.1.2 LCV
15.5.1.3 Truck
15.5.1.4 Bus
15.5.2 Automotive Specialty Coatings Market, By Application Type, By Vehicle Type
15.5.2.1 Engine & Exhaust
15.5.2.2 Interior
15.5.2.3 Transmission
15.5.2.4 Wheel Rims
15.5.2.5 Others
15.5.3 Automotive Specialty Coatings Market, By Electric & Hybrid Vehicle Type, By Application, By Country
15.5.3.1 Engine & Exhaust
15.5.3.2 Motor
15.5.3.3 Interior
15.5.3.4 Transmission
15.5.3.5 Wheel Rims
15.5.3.6 Battery & Power Electronics
15.5.3.7 Others
Note 1: Countries Considered are China, Japan, South Korea, India, Thailand, Asia Others, Germany, Uk, France, Spain, Turkey, Russia, Europe Others, Us, Canada, Mexico, Brazil, Iran and RoW Others
Note 2: Vehicle Type Considered are Passenger Car, LCV, Truck, Bus
15.6 Related Reports
15.7 Author Details

List of Tables

Table 1 Currency Exchange Rates (W.R.T. USD)
Table 2 Ford-150: Engine Downsizing vs Fuel Economy
Table 3 Comparison of Old & New Car Engines
Table 4 Key Premium Vehicle Manufacturers & Their Vehicle Sales in China, Germany, the Us, & the Uk, 2015–2017 (Units)
Table 5 VOC Concentration Limit, By Product Category
Table 6 Automotive Specialty Coatings Market, By Application, 2016–2025 (KT)
Table 7 Market, By Application, 2016–2025 (USD Million)
Table 8 Engine & Exhaust: Market, By Region, 2016–2025 (KT)
Table 9 Engine & Exhaust: Market, By Region, 2016–2025 (USD Million)
Table 10 Interior: Coatings Market, By Region, 2016–2025 (KT)
Table 11 Interior: Market, By Region, 2016–2025 (USD Million)
Table 12 Transmission: Market, By Region, 2016–2025 (KT)
Table 13 Transmission: Market, By Region, 2016–2025 (USD Million)
Table 14 Wheel Rims: Automotive Specialty Coatings Market, By Region, 2016–2025 (KT)
Table 15 Wheel Rims: Market, By Region, 2016–2025 (USD Million)
Table 16 Other Applications: Market, By Region, 2016–2025 (KT)
Table 17 Other Applications: Market, By Region, 2016–2025 (USD Million)
Table 18 Market, By Technology, 2016–2025 (KT)
Table 19 Market, By Technology, 2016–2025 (USD Million)
Table 20 Solvent-Borne: Market, By Application, 2016–2025 (KT)
Table 21 Solvent-Borne: Market, By Application, 2016–2025 (USD Million)
Table 22 Waterborne: Market, By Application, 2016–2025 (KT)
Table 23 Waterborne: Market, By Application, 2016–2025 (USD Million)
Table 24 Powder Coating: Market, By Application, 2016–2025 (KT)
Table 25 Powder Coating: Market, By Application, 2016–2025 (USD Million)
Table 26 Automotive Specialty Coatings Market, By Resin Type, 2016–2025 (KT)
Table 27 Market, By Resin Type, 2016–2025 (USD Million)
Table 28 Polyurethane: Automotiive Specialty Coating Resin Market, By Region, 2016–2025 (KT)
Table 29 Polyurethane: Automotive Specialty Coatings Resin Market, By Region, 2016–2025 (USD Million)
Table 30 Epoxy: Automotiive Specialty Coating Resin Market, By Region, 2016–2025 (KT)
Table 31 Epoxy: Automotiive Specialty Coating Resin Market, By Region, 2016–2025 (USD Million)
Table 32 Acrylic: Automotive Specialty Coatings Resin Market, By Region, 2016–2025 (KT)
Table 33 Acrylic: Automotive Specialty Coatings Resin Market, By Region, 2016–2025 (USD Million)
Table 34 Others: Automotive Specialty Coatings Resin Market, By Region, 2016–2025 (KT)
Table 35 Others: Automotive Specialty Coatings Resin Market, By Region, 2016–2025 (USD Million)
Table 36 Automotive Specialty Coatings Market, By Substrate, 2016–2025 (KT)
Table 37 Market, By Substrate, 2016–2025 (USD Million)
Table 38 Metal: Market, By Application, 2016–2025 (KT)
Table 39 Metal: Market, By Application, 2016–2025 (USD Million)
Table 40 Plastic & Others: Market, By Application, 2016–2025 (KT)
Table 41 Plastic & Others: Market, By Application, 2016–2025 (USD Million)
Table 42 Market, By Electric and Hybrid Vehicle, 2016–2025 (Tons)
Table 43 Automotive Specialty Coatings Market, By Electric and Hybrid Vehicle, 2016–2025 (USD Million)
Table 44 BEV: Market, By Region, 2016–2025 (Tons)
Table 45 BEV: Market, By Region, 2016–2025 (USD Thousand)
Table 46 HEV: Market, By Region, 2016–2025 (Tons)
Table 47 HEV: Market, By Region, 2016–2025 (USD Thousand)
Table 48 PHEV: Market, By Region, 2016–2025 (Tons)
Table 49 PHEV: Market, By Region, 2016–2025 (USD Thousand)
Table 50 Market, By Ice Vehicle Type, 2016–2025 (KT)
Table 51 Automotive Specialty Coatings Market, By Ice Vehicle Type, 2016–2025 (USD Million)
Table 52 Passenger Car: Market, By Region, 2016–2025 (KT)
Table 53 Passenger Car: Market, By Region, 2016–2025 (USD Million)
Table 54 LCV: Market, By Region, 2016–2025 (KT)
Table 55 LCV: Market, By Region, 2016–2025 (USD Million)
Table 56 Truck: Market, By Region, 2016–2025 (KT)
Table 57 Truck: Market, By Region, 2016–2025 (USD Million)
Table 58 Bus: Automotive Specialty Coatings Market, By Region, 2016–2025 (KT)
Table 59 Bus: Market, By Region, 2016–2025 (USD Million)
Table 60 Global Market, By Region, 2016–2025 (KT)
Table 61 Global Market, By Region, 2016–2025 (USD Million)
Table 62 Asia Oceania: Market, By Country, 2016–2025 (KT)
Table 63 Asia Oceania: Market, By Country, 2016–2025 (USD Million)
Table 64 China: Market, By Applications, 2016–2025 (KT)
Table 65 China: Market, By Applications, 2016–2025 (USD Million)
Table 66 Japan: Automotive Specialty Coatings Market, By Applications, 2016–2025 (KT)
Table 67 Japan: Market, By Applications, 2016–2025 (USD Million)
Table 68 South Korea: Market, By Applications, 2016–2025 (KT)
Table 69 South Korea: Market, By Applications, 2016–2025 (USD Million)
Table 70 India: Market, By Applications, 2016–2025 (KT)
Table 71 India: Market, By Applications, 2016–2025 (USD Million)
Table 72 Thailand: Market, By Applications, 2016–2025 (KT)
Table 73 Thailand: Market, By Applications, 2016–2025 (USD Million)
Table 74 Asia Oceania Others: Market, By Applications, 2016–2025 (KT)
Table 75 Asia Oceania Others: Market, By Applications, 2016–2025 (USD Million)
Table 76 North America: Automotive Specialty Coatings Market, By Country, 2016–2025 (KT)
Table 77 North America: Market, By Country, 2016–2025 (USD Million)
Table 78 US: Market, By Applications, 2016–2025 (KT)
Table 79 US: Market, By Applications, 2016–2025 (USD Million)
Table 80 Canada: Market, By Applications, 2016–2025 (KT)
Table 81 Canada: Market, By Applications, 2016–2025 (USD Million)
Table 82 Mexico: Market, By Applications, 2016–2025 (KT)
Table 83 Mexico: Market, By Applications, 2016–2025 (USD Million)
Table 84 Europe: Market, By Country, 2016–2025 (KT)
Table 85 Europe: Market, By Country, 2016–2025 (USD Million)
Table 86 Germany: Automotive Specialty Coatings Market, By Applications, 2016–2025 (KT)
Table 87 Germany: Market, By Applications, 2016–2025 (USD Million)
Table 88 France: Market, By Applications, 2016–2025 (KT)
Table 89 France: Market, By Applications, 2016–2025 (USD Million)
Table 90 UK: Market, By Applications, 2016–2025 (KT)
Table 91 UK: Market, By Applications, 2016–2025 (USD Million)
Table 92 Spain: Market, By Applications, 2016–2025 (KT)
Table 93 Spain: Market, By Applications, 2016–2025 (USD Million)
Table 94 Turkey: Market, By Applications, 2016–2025 (KT)
Table 95 Turkey: Market, By Applications, 2016–2025 (USD Million)
Table 96 Russia: Automotive Specialty Coatings Market, By Applications, 2016–2025 (KT)
Table 97 Russia: Market, By Applications, 2016–2025 (USD Million)
Table 98 Europe Others: Market, By Applications, 2016–2025 (KT)
Table 99 Europe Others: Market, By Applications, 2016–2025 (USD Million)
Table 100 RoW: Market, By Country, 2016–2025 (KT)
Table 101 RoW: Market, By Country, 2016–2025 (USD Million)
Table 102 Brazil: Market, By Application, 2016–2025 (KT)
Table 103 Brazil: Market, By Application, 2016–2025 (USD Million)
Table 104 Iran: Market, By Application, 2016–2025 (KT)
Table 105 Iran: Market, By Application, 2016–2025 (USD Million)
Table 106 RoW Others: Market, By Application, 2016–2025 (KT)
Table 107 RoW Others: Automotive Specialty Coatings Market, By Application, 2016–2025 (USD Million)
Table 108 Expansions, 2015–2017
Table 109 Mergers & Acquisitions, 2016–2017
Table 110 New Product Launches/New Product Developments, 2017
Table 111 Partnerships/Joint Ventures, 2014–2018

List of Figures

Figure 1 Automotive Specialty Coatings Market Segmentation
Figure 2 Market: Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews
Figure 5 Automotive Specialty Coatings Market: Bottom-Up Approach
Figure 6 Top-Down Approach: Technology & Resin Type
Figure 7 Data Triangulation
Figure 8 Market: Market Outlook
Figure 9 Market, By Region, 2018 vs 2025 (USD Million)
Figure 10 The Growing Vehicle Production and Increasing Coating Applications to Drive the Market, 2018–2025
Figure 11 Asia Oceania to Hold the Largest Share of the Market During the Forecast Period, By Value
Figure 12 Waterborne Technology to Be the Largest Segment in Market By 2025, By Value
Figure 13 Metal Coating Market to Be the Largest Market, 2018 vs 2025, By Value
Figure 14 Passenger Car Segment to Be the Largest Market and Truck Segment to Be the Fastest Growing Market for Automotive Specialty Coatings, 2018—2025, By Value
Figure 15 Wheel Rims Application to Be the Largest Market and Transmission Applications to Be the Fastest Growing Market for Automotive Specialty Coatings, 2018–2025, By Value
Figure 16 Polyurethane to Be the Largest and the Fastest Growing Market in Automotive Specialty Coatings Market, 2018—2025, By Value
Figure 17 Additional Applications and Higher Sales Figures Expected to Make HEV the Largest Segment of Automotive Specialty Coatings Market, 2018 vs 2025, By Value
Figure 18 Market Dynamics: Market
Figure 19 Vehicle Production, 2012—2017 (Million Units)
Figure 20 Sales of BEV, 2017 vs 2022 vs 2025
Figure 21 HEV & PHEV Sales, 2017 vs 2022 vs 2025 (’000 Units)
Figure 22 Automotive Specialty Coatings Market, By Application, 2018 vs 2022 vs 2025 (USD Million)
Figure 23 Market, By Technology, 2018 vs 2025 (USD Million)
Figure 24 Market, By Resin Type, 2018 vs 2022 vs 2025 (USD Million)
Figure 25 Market, By Substrate, 2018 vs 2022 vs 2025 (USD Million)
Figure 26 Market, By Electric & Hybrid Vehicle, 2018 vs 2022 vs 2025 (USD Thousand)
Figure 27 Market, By Ice Vehicle Type, 2018 vs 2022 vs 2025 (USD Million)
Figure 28 Automotive Specialty Coatings Market, By Region, 2018 vs 2022 vs 2025 (USD Million)
Figure 29 Asia Oceania: Market Snapshot
Figure 30 North America: Market, By Country, 2018 vs 2022 vs 2025 (USD Million)
Figure 31 Europe: Market Snapshot
Figure 32 RoW: Market, By Country (USD Million)
Figure 33 Companies Adopted Expansions as the Key Growth Strategy From January 2014 to April 2018
Figure 34 Automotive Specialty Coatings Market Ranking Analysis in 2017
Figure 35 PPG: Company Snapshot
Figure 36 PPG: SWOT Analysis
Figure 37 BASF: Company Snapshot
Figure 38 BASF: SWOT Analysis
Figure 39 Axalta: Company Snapshot
Figure 40 Axalta: SWOT Analysis
Figure 41 Akzo Nobel: Company Snapshot
Figure 42 Akzo Nobel: SWOT Analysis
Figure 43 Sherwin-Williams: Company Snapshot
Figure 44 Sherwin-Williams: SWOT Analysis
Figure 45 Kansai: Company Snapshot
Figure 46 Solvay: Company Snapshot
Figure 47 Covestro: Company Snapshot
Figure 48 DOW Chemical: Company Snapshot
Figure 49 KCC: Company Snapshot
Figure 50 Nippon Paint: Company Snapshot

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