Automotive Seat Market by Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Truck, bus), Type (Split Bench/Bench, Bucket), Technology (Powered, Heated, Powered & Heated, Standard), Cover Material (Genuine Leather, Synthetic Leather, Fabric), & by Region - Forecast to 2020

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Date: 01-Sep-2015
No. of pages: 190
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The automotive seats market is undergoing change on two fronts: a shift in the industry landscape (including developing seat markets and increasingly stringent environment regulations) and changing consumer behavior and demand patterns. To remain competitive, seat manufacturers require insights that provide clear direction with regard to the growth of today’s markets and future consumer demands.

The automotive seats market is expected to witness considerable growth in countries such as China, India, the U.S., and Mexico. Asia-Oceania is estimated to grow at the highest CAGR, by value, of 5.59% from 2015 to 2020. The depletion of energy resources and issues related to global warming are compelling automobile manufacturers to explore new materials and develop new products and technologies for the automotive industry. Automotive seats can consume up to 8.3% of plastics; this has prompted major market players to develop natural fiber composites that will likely replace plastics in coming years. Factors driving the market for automotive seats include the growing demand for fuel-efficient vehicles, increasingly stringent passenger safety regulations, the need to develop raw materials that reduce cost and improve efficiency, and the increasing demand for comfort and luxury.

This report segments the automotive seats market as follows: by vehicle type (hatchback, sedan, SUV/MUV, LCV, truck, and bus), by region (North America, Asia-Oceania, Europe, and RoW), by type (split bench/bench and bucket), by technology (powered, heated, powered and heated, and standard), and by seat cover material (genuine leather, synthetic leather, and fabric). The key players in the market have also been identified and profiled.

The report classifies and defines the global automotive seats market, in terms of volume and value. Market size, in terms of volume, is provided in thousand units from 2013 to 2020, while the market size, by value, is provided in terms of USD million.

The report also provides a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the global automotive seats market. Apart from the quantitative aspects of these markets, the report also covers qualitative aspects, such as a value chain analysis, and Porter’s Five Forces analysis of the automotive seats market.

The automotive seats market is dominated by a few major players, such as Johnson Controls (U.S.), Faurecia (France), Lear Corporation (U.S.), Toyota Boshoku Corporation (Japan), and TS Tech Co., Ltd. (Japan).The key strategies adopted by these market players are expansion, mergers & acquisitions, and new product development.

Automotive Seat Market by Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Truck, bus), Type (Split Bench/Bench, Bucket), Technology (Powered, Heated, Powered & Heated, Standard), Cover Material (Genuine Leather, Synthetic Leather, Fabric), & by Region - Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitation
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Sampling Techniques & Data Collection Methods
2.3.2 Primary Participants
2.4 Factor Analysis
2.4.1 Introduction
2.4.2 Demand Side Analysis
2.4.2.1 Impact of Gdp on Commercial Vehicle Sales
2.4.2.2 Urbanization vs Passenger Cars Per 1,000 People
2.4.2.3 Infrastructure: Roadways
2.4.2.4 Vehicle Production Increasing in Developing Countries
2.4.3 Supply Side Analysis
2.4.3.1 Technological Advancements
2.4.3.2 Influence of Other Factors
2.5 Market Estimation
2.5.1 Bottom-Up Approach
2.5.2 Data Triangulation
2.5.3 Assumptions
2.5.3.1 Additional Assumptions

3 Executive Summary

4 Premium Insights
4.1 Life Cycle Analysis
4.2 Who Supplies to Whom

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Automotive Seats Market Segmentation: By Type
5.2.2 Automotive Seats Market Segmentation: By Technology
5.2.3 Automotive Seats Market Segmentation: By Seat Cover Material
5.2.4 Automotive Seats Market Segmentation : By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Vehicle Weight Reduction for Optimized Efficiency
5.3.1.2 Increased Demand for Comfort and Luxury
5.3.2 Restraints
5.3.2.1 Short Technology Life Cycle
5.3.2.2 Lack of Standardization of Seating Systems
5.3.3 Opportunities
5.3.3.1 Substituting Conventional Raw Materials With Lightweight Ones
5.3.4 Challenges
5.3.4.1 Increasingly Stringent Passenger Safety Regulations
5.3.4.2 Balance Between Low Production Costs and Customer Perceived Value
5.4 Burning Issue
5.4.1 Creating Balance Between Profitability, Sustainability, and Regulatory Framework
5.5 Porter’s Five Forces Analysis
5.5.1 Threat of New Entrants
5.5.2 Threat of Substitutes
5.5.3 Bargaining Power of Buyers
5.5.4 Bargaining Power of Suppliers
5.5.5 Intensity of Competitive Rivalry
5.6 Value Chain
5.7 ASP Analysis
5.8 Future Automotive Seat Technologies
5.8.1 Lightweight Seat Frames
5.8.2 Self-Adjusting and Connected Seats
5.8.3 Massage Seats
5.8.4 Comfort Thin Seats (By Johnson Controls)
5.8.5 Active Wellness Seat (By Faurecia)
5.8.6 E-Folding Seats (Rear)
5.8.7 Greener Seating Material
5.8.8 Automotive Seat Fabrication

6 Automotive Seats Market, By Seat Cover Material
6.1 Introduction
6.2 Genuine Leather Market
6.3 Synthetic Leather Market
6.4 Fabric Market

7 Automotive Seats Market, By Technology
7.1 Introduction
7.2 Automotive Powered Seats Market
7.3 Automotive Heated Seats Market
7.4 Automotive Powered & Heated Seats Market
7.5 Automotive Standard Seats Market

8 Automotive Seats Market, By Region
8.1 Introduction
8.2 Split Bench/Bench Type Automotive Seats Market
8.3 Bucket Type Automotive Seats Market
8.4 Asia-Oceania
8.4.1 Pest Analysis
8.4.1.1 Political Factors
8.4.1.2 Economic Factors
8.4.1.3 Social Factors
8.4.1.4 Technological Factors
8.4.2 China
8.4.3 Japan
8.4.4 India
8.4.5 South Korea
8.4.6 Rest of Asia-Oceania
8.5 Europe
8.5.1 Pest Analysis
8.5.1.1 Political Factors
8.5.1.2 Economic Factors
8.5.1.3 Social Factors
8.5.1.4 Technological Factors
8.5.2 Germany
8.5.3 France
8.5.4 U.K.
8.5.5 Rest of Europe
8.6 North America
8.6.1 Pest Analysis
8.6.1.1 Political Factors
8.6.1.2 Economic Factors
8.6.1.3 Social Factors
8.6.1.4 Technological Factors
8.6.2 U.S.
8.6.3 Canada
8.6.4 Mexico
8.7 RoW
8.7.1 Pest Analysis
8.7.1.1 Political Factors
8.7.1.2 Economic Factors
8.7.1.3 Social Factors
8.7.1.4 Technological Factors
8.7.2 Brazil
8.7.3 Russia
8.7.4 Rest of RoW
(Note: The Market for Automotive Seats, By Region, is Represented By Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Trucks, Buses, and Others) and By Seat Type (Split Bench/Bench and Bucket) for Each Vehicle Type and Country)

9 Competitve Landscape
9.1 Market Share Analysis, Automotive Seats Market
9.2 Competitve Situation and Trends
9.3 New Product Launches
9.4 Expansions
9.5 Mergers & Acquisitons and Other Developments
9.6 Agreements/Joint Ventures/Partnerships

10 Company Profiles
10.1 Introduction
10.2 Johnson Controls
10.2.1 Business Overview
10.2.2 Products and Services
10.2.3 Key Strategy
10.2.4 Recent Developments
10.2.5 SWOT Analysis
10.2.6 MnM View
10.3 Faurecia
10.3.1 Business Overview
10.3.2 Products and Services
10.3.3 Key Strategy
10.3.4 Recent Developments
10.3.5 SWOT Analysis
10.3.6 MnM View
10.4 Lear Corporation
10.4.1 Business Overview
10.4.2 Products and Services
10.4.3 Key Strategy
10.4.4 Recent Developments
10.4.5 SWOT Analysis
10.4.6 MnM View
10.5 Toyota Boshoku Corporation
10.5.1 Business Overview
10.5.2 Products and Services
10.5.3 Key Strategy
10.5.4 Recent Developments
10.5.5 SWOT Analysis
10.5.6 MnM View
10.6 TS Tech Co., Ltd.
10.6.1 Business Overview
10.6.2 Products and Services
10.6.3 Key Strategy
10.6.4 Recent Developments
10.6.5 SWOT Analysis
10.6.6 MnM View
10.7 Magna International Inc.
10.7.1 Business Overview
10.7.2 Products and Services
10.7.3 Key Strategy
10.7.4 Recent Developments
10.8 Aisin Seiki Co. Ltd.
10.8.1 Business Overview
10.8.2 Products and Services
10.8.3 Key Strategy
10.8.4 Recent Developments
10.9 Tachi-S Co., Ltd.
10.9.1 Business Overview
10.9.2 Products and Services
10.9.3 Key Strategy
10.9.4 Recent Developments
10.10 NHK Springs Co., Ltd.
10.10.1 Business Overview
10.10.2 Products and Services
10.10.3 Key Strategy
10.10.4 Recent Developments
10.11 Gentherm
10.11.1 Business Overview
10.11.2 Products and Services
10.11.3 Key Strategy
10.11.4 Recent Developments

11 Appendix
11.1 Available Customizations
11.1.1 Automotive Seats Market, By Vehicle Type
11.1.1.1 Off-Road Vehicles
11.1.2 Automotive Seats Market, By Components
11.1.2.1 Seat Recliner
11.1.2.2 Seat Frame
11.1.2.3 Seat Adjuster
11.2 Insights of Industry Experts
11.3 Discussion Guide
11.4 Introducing RT: Real Time Market Intelligence

List of Tables

Table 1 Weight Savings Per Seat
Table 2 Use of Plastics in Automotive
Table 3 ASP Analysis of Automotive Seats, By  Type, 2014 (USD)
Table 4 ASP Analysis of Automotive Seats, By Technology, 2014 (USD)
Table 5 ASP Analysis of Automotive Seats, By Seat Cover Material, 2014 (USD)
Table 6 Automotive Seats Market Size, By Seat Cover Material, 2013–2020 (‘000 Units)
Table 7 Automotive Seats Market Size , By Seat Cover Material, 2013–2020 (USD Million)
Table 8 Genuine Leather Seat Cover Market Size, By Region , 2013–2020-P, (‘000 Units)
Table 9 Genuine Leather Seat Cover Market Size, By Region , 2013–2020-P, (USD Million)
Table 10 Synthetic Leather Seat Cover Market Size, By Region , 2013–2020-P, (‘000 Units)
Table 11 Synthetic Leather Seat Cover Market Size, By Region , 2013–2020-P, (USD Million)
Table 12 Fabric Seat Cover Market Size, By Region, 2013–2020-P, (‘000 Units)
Table 13 Fabric Seat Cover Market Size, By Region, 2013–2020-P, (USD Million)
Table 14 Automotive Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 15 Automotive Seats Market Size, By Region, 201 3–2020 (USD Million)
Table 16 Powered Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 17 Powered Seats Market Size, By Region, 2013–2020 (USD Million)
Table 18 Heated Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 19 Heated Seats Market Size, By Region, 2013–2020 (USD Million)
Table 20 Powered & Heated Seats Market Size, By Region , 2013–2020 (‘000 Units)
Table 21 Powered & Heated Seats Market Size, By Region , 2013–2020 (USD Million)
Table 22 Standard Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 23 Standard Seats Market Size, By Region, 2013–2020 (USD Million)
Table 24 Automotive Seats Market Size, By Region, 2013-2020 (‘000 Units)
Table 25 Automotive Seats Market Size, By Region, 2013-2020 (USD Million)
Table 26 Automotive Split Bench/Bench Seats Market Size, By Region, 2013-2020 (‘000 Units)
Table 27 Automotive Split Bench/Bench Seats Market Size, By Region, 2012-2020 (USD Million)
Table 28 Automotive Bucket Seats Market Size, By Region, 2013-2020 (‘000 Units)
Table 29 Automotive Bucket Seats Market Size, By Region, 2012-2020 (USD Million)
Table 30 Asia-Oceania Automotive Seats Market Size, By Country, 2013-2020 (‘000 Units)
Table 31 Asia-Oceania Automotive Seats Market Size, By Country, 2013-2020 (USD Million)
Table 32 China: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 33 China: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 34 Japan: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 35 Japan: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 36 India: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 37 India: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 38 South Korea: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 39 South Korea: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 40 Rest of Asia-Oceania: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 41 Rest of Asia-Oceania: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 42 Europe Automotive Seats Market Size, By Country, 2013-2020 (‘000 Units)
Table 43 Europe Automotive Seats Market Size, By Country, 2013-2020 (USD Million)
Table 44 Germany: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 45 Germany: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 46 France: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 47 France: Automotive Seats Market Size , By Vehicle and Seat Type , 2013-2020 (USD Million)
Table 48 U.K.: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 49 U.K.: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 50 Rest of Europe: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 51 Rest of Europe: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 52 North America Automotive Seats Market Size, By Country, 2013-2020 (‘000 Units)
Table 53 North America Automotive Seats Market Size, By Country, 2013-2020 (USD Million)
Table 54 U.S: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 55 U.S: Automotive Seats Market Size , By Vehicle and Seat Type , 2013-2020 (USD Million)
Table 56 Canada: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 57 Canada: Automotive Seats Market Size, By Vehicle and Seat Type, 2012-2020 (USD Million)
Table 58 Mexico: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 59 Mexico: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 60 Rest of RoW Automotive Seats Market Size, By Country, 2013-2020 (‘000 Units)
Table 61 Rest of RoW  Automotive Seats Market Size, By Country, 2013-2020 (USD Million)
Table 62 Brazil: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 63 Brazil: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 64 Russia: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 65 Russia: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 66 Rest of RoW: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (‘000 Units)
Table 67 Rest of RoW: Automotive Seats Market Size, By Vehicle and Seat Type, 2013-2020 (USD Million)
Table 68 New Product Launches, 2014–2015
Table 69 Expansions, 2014–2015
Table 70 Mergers & Acqusitions and Other Developments, 2013–2015
Table 71 Agreements/Joint Ventures/Partnerships, 2014–2015

List of Figures

Figure 1 Research Design
Figure 2 Research Methodology Model
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 4 Gross Domestic Product vs Commercial Vehicle Production
Figure 5 Urbanization vs Passenger Cars Per 1,000 People
Figure 6 Road Network vs Total Vehicle Sales
Figure 7 Vehicle Production, 2009–2013
Figure 8 Micro and Macro Factor Analysis
Figure 9 Market Size Estimation Methodology: Bottom-Up Approach
Figure 10 Data Triangulation
Figure 11 Asia-Oceania to Hold the Largest Market Share, By Volume, 2015 (‘000 Units)
Figure 12 Automotive Seats Market, By Type, 2015 vs 2020
Figure 13 Standard Seats to Hold the Largest Share in Asia-Oceania, 2015 (‘000 Units)
Figure 14 Asia-Oceania to Hold the Largest Share of the Synthetic Seat Cover Material Market, 2015 (‘000 Units)
Figure 15 Automotive Seats Market: Asia-Oceania to Be the Fastest-Growing Market During the Forecast Period
Figure 16 Attractive Opportunities in the Automotive Seats Market
Figure 17 Automotive Seats Market, By Country, CAGR 2015–2020
Figure 18 Split Bench/Bench Seats to Dominate the Automotive Seats Market
Figure 19 Synthetic Leather to Constitute the Largest Seat Cover Material Market, By Value
Figure 20 Automotive Seats Market Size, By Technology, 2015 (USD Million)
Figure 21 Life Cycle Analysis, By Seat Type, 2015
Figure 22 Life Cycle Analysis, By Technology, 2015
Figure 23 Automotive Seats Market – Market Dynamics
Figure 24 Premium Car Production 2013–2020, (‘000 Units)
Figure 25 Porter’s Five Forces Analysis: Automotive Seats Market
Figure 26 Automotive Seats Market: Value Chain Analysis
Figure 27 Seat Cover Material Market, By Region, 2015-E vs 2020-P, (‘000 Units)
Figure 28 Genuine Seat Cover Market, By Region, 2015-E vs 2020-P, (‘000 Units)
Figure 29 Synthetic Seat Cover Market, By Region, 2015-E vs 2020-P, (‘000 Units)
Figure 30 Fabric Seat Cover Market, By Region, 2015-E vs 2020-P, (‘000 Units)
Figure 31 Automotive Seats Maret Size, By Region, 2015 vs 2020, (‘000 Units)
Figure 32 Powered Seats Market Size, By Region, 2015  vs 2020, (‘000 Units)
Figure 33 Heated Seats Market Size , By Region, 2013–2015 , (‘000 Units)
Figure 34 Powered & Heated Seats Market Size, By Region, 2013 – 2020 (‘000 Units)
Figure 35 Standard Seats Market Size, By Region, 2015 vs 2020, (‘000 Units)
Figure 36 Region-Wise Snapshot of Automotive Seats Market Size, By Volume (2015)
Figure 37 Automotive Seats Market: Asia-Oceania to Be the Largest Market, 2015 vs 2020
Figure 38 Asia-Oceania Automotive Seats Market: Regional Snapshot (2015)
Figure 39 Germany is the Largest Market for Automotive Seats (2015)
Figure 40 U.S. is the Fastest-Growing Market for Automotive Suspension Systems
Figure 41 RoW Automotive Seats Market: Regional Snapshot (2015 vs 2020)
Figure 42 Companies Adopted Expansion as the Key Growth Strategy
Figure 43 Lear Corporation Registered the Fastest Growth Rate From 2010 to 2014
Figure 44 Automotive Seats Market Share, 2014
Figure 45 Market Evaluation Framework: Expansions Fuelled the Demand for Automotive Seats From 2012 to 2015
Figure 46 Battle for Market Share: Expansion Was the Key Strategy
Figure 47 Region-Wise Revenue Mix of Top Five Players
Figure 48 Competitive Benchmarking of Key Market Players
Figure 49 Johnson Controls:  Business Overview
Figure 50 SWOT Analysis – Johnson Controls
Figure 51 Faurecia: Business Overview
Figure 52 SWOT Analysis- Faurecia
Figure 53 Lear Corporation: Business Overview
Figure 54 SWOT Analysis – Lear Corporation
Figure 55 Toyota Boshoku Corporation: Business Overview
Figure 56 SWOT Analysis – Toyota Boshoku Corporation
Figure 57 TS Tech Co., Ltd.: Business Overview
Figure 58 SWOT Analysis – TS Tech Co., Ltd
Figure 59 Magna International Inc.: Business Overview
Figure 60 Aisin Seiki Co. Ltd.: Business Overview
Figure 61 Tachi-S Co. Ltd.: Business Overview
Figure 62 NHK Springs Co. Ltd.: Business Overview
Figure 63 Gentherm: Business Overview

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