Automotive Coating Market by Resin Type (Polyurethane, Epoxy, Acrylic), Technology (Solvent-Borne, Water-Borne, Powder Coating), Coat Type (Clearcoat, Basecoat, Primer, E-Coat) - Global Forecast to 2021

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Date: 14-Sep-2016
No. of pages: 149
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“Consumer preference for different color, sales supportive policies ,and rising purchasing power in emerging economies to drive the automotive coating market”

The global automotive coating market size is estimated to reach USD 16.24 billion by 2021, registering a CAGR of 7.02% between 2016 and 2021. Demand for different color & texture, enhancement of sales supportive policies, and increasing purchasing power parity (PPP) in emerging economies is driving the automotive coating market.

“Basecoat is the fastest-growing segment in the automotive coating market”

Basecoat is the third layer applied to a car’s body after e-coat and primer layer. Basecoat is the fastest-growing segment among all the coat type considered. The growth is high as new and innovative technologies are being developed by automotive coating manufacturers. For instance, in new integrated system, the primer layer is omitted and is replace with two layers of basecoat. One layer of basecoat absorbs UV radiation and other is advanced basecoat. This kind of technological developments are expected to drive the basecoat segment in the automotive coating market.  

“Epoxy automotive coating segment to witness highest growth”

Automotive coating makes use of various resins such as polyurethane, epoxy, acrylic, and others. These are the major resin type considered in the report. Epoxy resin is projected to be the fastest-growing segment among them, in terms of volume, between 2016 and 2021. This growth is driven by increasing demand of this resin in water-borne and powder coating technologies. End-use industries are demanding environment friendly products as regulatory laws are becoming stringent. Hence, the growth of epoxy resin segment is projected to be high compare to other resins used in the automotive coating industry.

“Rising demand from end users in Asia-Pacific is the key driver of the global automotive coating market“

Asia-Pacific is the fastest-growing market for automotive coating, in terms of both value and volume. High economic growth rate, growing purchasing power, developing infrastructure, increasing demand from end-use industries, and global shift in production capacity from developed markets to emerging markets are the major factors leading to the growth of the automotive coating market in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted. The breakdown of primary interviews is given below.


  • By Company Type - Tier 1 –40%, Tier 2 – 35%, and Tier 3–25%

  • By Designation - C level –55%, D level – 25%, and Others –20%

  • By Region - North America –35%, Europe – 25%, Asia-Pacific – 15%, South America– 10%, and the Middle East & Africa – 10%


The key companies profiled in this market research report are BASF SE (Germany), Axalta Coating Systems (U.S.), PPG Industries, Inc. (U.S.), Kansai Paint Co., Ltd (Japan), Nippon Paint Holdings Co., Ltd. (Japan), The Valspar Corporation (U.S.), KCC Corporation (South Korea), Sherwin-Williams (U.S.), AkzoNobel (Netherlands), and Jotun A/S (Norway).

Key Target Audience:


  • Automotive coating manufacturers

  • Raw material suppliers

  • Traders, distributors, and suppliers of automotive coating

  • Regional manufacturers’ associations and general coating associations

  • Government and regional agencies and research organizations

  • Investment research firms


Scope of the report:

This research report categorizes the global automotive coating market based on resin type, technology type, coat type, and region.

Based on resin type:


  • Polyurethane

  • Epoxy

  • Acrylic

  • Others


Based on technology type:


  • Solvent-borne

  • Water-borne

  • Powder coating & others


Based on coat type:


  • Clearcoat

  • Basecoat

  • E-coat

  • Primer


Based on region:


  • North America

  • Europe

  • Asia-Pacific

  • Middle East & Africa

  • South America


The market is further analyzed for the key countries in each of these regions.

Automotive Coating Market by Resin Type (Polyurethane, Epoxy, Acrylic), Technology (Solvent-Borne, Water-Borne, Powder Coating), Coat Type (Clearcoat, Basecoat, Primer, E-Coat) - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Markets Covered
1.2.2 Years Considered for the Study
1.3 Currency and Pricing
1.4 Package Size
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Key Data From Primary Sources
2.3.2 Key Industry Insights
2.3.3 Breakdown of Primary Interviews
2.4 Market Size Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Market Breakdown and Data Triangulation
2.6 Assumptions and Limitations
2.6.1 Assumptions
2.6.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in Automotive Coating Market
4.2 Automotive Coating Market Growth, By Resin Type
4.3 Automotive Coating Market, By Coat Type
4.4 Automotive Coating Market, Developed vs Developing Countries
4.5 Life Cycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand From End-Use Industry in Asia-Pacific
5.2.1.2 Green, Environment-Friendly & Healthier Coating Systems
5.2.1.3 Benefits of Automotive Coating
5.2.2 Restraints
5.2.2.1 Volatility of Raw Material Prices
5.2.2.2 Environmental Regulation in Developed Nations
5.2.3 Opportunities
5.2.3.1 Advancement in Coating Technology
5.2.3.2 Process Optimization
5.2.4 Challenges
5.2.4.1 Changes in Consumer Demand

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Buyers
6.3.4 Bargaining Power of Suppliers
6.3.5 Intensity of Competitive Rivalry

7 Automotive Coating Market, By Resin Type*
7.1 Introduction
7.2 Polyurethane
7.2.1 Overview
7.2.2 Market Analysis, By Region
7.3 Epoxy
7.3.1 Overview
7.3.2 Solid
7.3.3 Liquid
7.3.4 Solution
7.3.5 Market Analysis, By Region
7.4 Acrylic
7.4.1 Overview
7.4.2 Market Analysis, By Region
7.5 Others
7.5.1 Overview
7.5.2 Melamine
7.5.3 Saturated Polyester Resin
7.5.4 Alkyd
7.5.5 Market Analysis, By Region

8 Automotive Coating Market, By Technology*
8.1 Introduction
8.2 Solvent-Borne
8.2.1 Overview
8.2.2 Advantages and Disadvantages
8.2.3 High Solids
8.2.4 Market Analysis, By Region
8.3 Water-Borne
8.3.1 Overview
8.3.2 Types of Water-Borne Coatings
8.3.3 Advantages and Disadvantages
8.3.4 Market Analysis, By Region
8.4 Powder Coating and Others
8.4.1 Overview
8.4.2 Market Analysis, By Region

9 Automotive Coating Market, By Coat Type*
9.1 Introduction
9.1.1 Overview
9.1.2 Internal Coating
9.1.2.1 Steering Wheels
9.1.2.2 Underbody
9.1.2.3 Door Interior Frames
9.1.2.4 Others
9.1.3 External Coating
9.1.3.1 Bonnet
9.1.3.2 Door
9.1.3.3 Side Panel
9.1.3.4 Others
9.2 E-Coat
9.2.1 Overview
9.2.2 Market Analysis, By Region
9.3 Primer
9.3.1 Overview
9.3.2 Market Analysis, By Region
9.4 Basecoat
9.4.1 Overview
9.4.2 Market Analysis, By Region
9.5 Clearcoat
9.5.1 Overview
9.5.2 Market Analysis, By Region

10 Automotive Coating Market, By Region
10.1 Introduction
10.1.1 Market Analysis, By Region
10.2 Asia-Pacific
10.2.1 Market Analysis, By Resin Type
10.2.2 Market Analysis, By Technology
10.2.3 Market Analysis, By Coat Type
10.2.4 Market Analysis, By Country
10.2.5 China
10.2.5.1 China Macroeconomic Indicators
10.2.6 Japan
10.2.6.1 Japan Macroeconomic Indicators
10.2.7 South Korea
10.2.7.1 South Korea Macroeconomic Indicators
10.2.8 India
10.2.8.1 India Macroeconomic Indicators
10.2.8 Thailand
10.2.9.1 Thailand Macroeconomic Indicators
10.2.10 Indonesia
10.2.10.1 Indonesia Macroeconomic Indicators
10.2.11 Malaysia
10.2.11.1 Malaysia Macroeconomic Indicators
10.2.12 Rest of Asia-Pacific
10.3 North America
10.3.1 Market Analysis, By Resin Type
10.3.2 Market Analysis, By Technology
10.3.3 Market Analysis, By Coat Type
10.3.4 Market Analysis, By Country
10.3.5 U.S.
10.3.5.1 U.S. Macroeconomic Indicators
10.3.6 Canada
10.3.6.1 Canada Macroeconomic Indicators
10.3.7 Mexico
10.3.7.1 Mexico Macroeconomic Indicators
10.4 Europe
10.4.1 Market Analysis, By Resin Type
10.4.2 Market Analysis, By Technology
10.4.3 Market Analysis, By Coat Type
10.4.4 Market Analysis, By Country
10.4.5 Germany
10.4.5.1 Germany Macroeconomic Indicators
10.4.6 Russia
10.4.6.1 Russia Macroeconomic Indicators
10.4.7 Turkey
10.4.7.1 Turkey Macroeconomic Indicators
10.4.8 Spain
10.4.8.1 Spain Macroeconomic Indicators
10.4.9 U.K.
10.4.9.1 U.K. Macroeconomic Indicators
10.4.10 France
10.4.10.1 France Macroeconomic Indicators
10.4.11 Rest of Europe
10.5 South America
10.5.1 Market Analysis, By Resin Type
10.5.2 Market Analysis, By Technology
10.5.3 Market Analysis, By Coat Type
10.5.4 Market Analysis, By Country
10.5.5 Brazil
10.5.5.1 Brazil Macroeconomic Indicators
10.5.6 Argentina
10.5.6.1 Argentina Macroeconomic Indicators
10.5.7 Colombia
10.5.7.1 Colombia Macroeconomic Indicators
10.5.8 Rest of South America
10.6 Middle East & Africa
10.6.1 Market Analysis, By Resin Type
10.6.2 Market Analysis, By Technology
10.6.3 Market Analysis, By Coat Type
10.6.4 Market Analysis, By Country
10.6.5 South Africa
10.6.5.1 South Africa Macroeconomic Indicators
10.6.6 Morocco
10.6.6.1 Morocco Macroeconomic Indicators
10.6.7 Egypt
10.6.7.1 Egypt Macroeconomic Indicators
10.6.8 Rest of the Middle East & Africa

11 Competitive Landscape
11.1 Overview
11.2 Investments & Expansions
11.3 Contracts & Agreements
11.4 New Product Launches
11.5 Joint Ventures
11.6 Partnerships

12 Company Profiles**
12.1 BASF SE
12.2 Axalta Coating Systems
12.3 PPG Industries, Inc.
12.4 Kansai Paint Co., Ltd
12.5 Nippon Paint Holdings Co., Ltd.
12.6 The Valspar Corporation
12.7 KCC Corporation
12.8 The Sherwin-Williams Company
12.9 Akzonobel N.V.
12.10 Jotun A/S

13 Appendix
13.1 Insights From Industry Experts
13.2 Discussion Guide
13.3 Ntroducing RT : Real Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports

*Market Analysis/Data Might Not Be Provided in the Report for Second Level Segmentation (E.G. Chapter 7.5, 8.2 & 9.1). the Sub-Segmentation is Provided to Understand Scope/Definition of Each Segment. However, Market Size & Insight for These Segments Can Be Provided in Additional Customization/Consult Study.

**Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

List of Tables

Table 1 Automotive Coating Market Snapshot (2016 vs 2021)
Table 2 Car Production Data
Table 3 Automotive Coating VOC Content Limit:
Table 4 List of Major Suppliers of Automotive Coating Component/Technology
Table 5 Automotive Coating Market Size, By Resin Type, 2014–2021 (Kiloton)
Table 6 Automotive Coating Market Size, By Resin Type, 2014–2021 (USD Million)
Table 7 Polyurethane Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 8 Polyurethane Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 9 Epoxy Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 10 Epoxy Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 11 Acrylic Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 12 Acrylic Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 13 Other Resins Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 14 Other Resins Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 15 Automotive Coating Market Size, By Technology, 2014–2021 (Kiloton)
Table 16 Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 17 Solvent-Borne Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 18 Solvent-Borne Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 19 Water-Borne Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 20 Water-Borne Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 21 Powder Coating & Other Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 22 Powder Coating & Other Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 23 Automotive Coating Market Size, By Coat Type, 2014–2021 (Kiloton)
Table 24 Automotive Coating Market Size, By Coat Type, 2014–2021 (USD Million)
Table 25 E-Coat Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 26 E-Coat Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 27 Primer Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 28 Primer Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 29 Basecoat Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 30 Basecoat Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 31 Clearcoat Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 32 Clearcoat Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 33 Automotive Coating Market Size, By Region, 2014–2021 (Kiloton)
Table 34 Automotive Coating Market Size, By Region, 2014–2021 (USD Million)
Table 35 Asia-Pacific: Automotive Coating Market Size, By Resin Type, 2014–2021 (Kiloton)
Table 36 Asia-Pacific: Automotive Coating Market Size, By Resin Type, 2014–2021 (USD Million)
Table 37 Asia-Pacific: Automotive Coating Market Size, By Technology, 2014–2021 (Kiloton)
Table 38 Asia-Pacific: Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 39 Asia-Pacific: Automotive Coating Market Size, By Coat Type, 2014–2021 (Kiloton)
Table 40 Asia-Pacific: Automotive Coating Market Size, By Coat Type, 2014–2021 (USD Million)
Table 41 Asia-Pacific: Automotive Coating Market Size, By Country, 2014–2021 (Kiloton)
Table 42 Asia-Pacific: Automotive Coating Market Size, By Country, 2014–2021 (USD Million)
Table 43 China Macroeconomic Indicators, 2010–2014
Table 44 Japan Macroeconomic Indicators, 2010–2014
Table 45 South Korea Macroeconomic Indicators, 2010–2014
Table 46 India Macroeconomic Indicators, 2010–2014
Table 47 Thailand Macroeconomic Indicators, 2010–2014
Table 48 Indonesia Macroeconomic Indicators
Table 49 Malaysia Macroeconomic Indicators
Table 50 North America: Automotive Coating Market Size, By Resin Type, 2014–2021 (Kiloton)
Table 51 North America: Automotive Coating Market Size, By Resin Type, 2014–2021 (USD Million)
Table 52 North America: Automotive Coating Market Size, By Technology, 2014–2021 (Kiloton)
Table 53 North America: Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 54 North America: Automotive Coating Market Size, By Coat Type, 2014–2021 (Kiloton)
Table 55 North America: Automotive Coating Market Size, By Coat Type, 2014–2021 (USD Million)
Table 56 North America: Automotive Coating Market Size, By Country, 2014–2021 (Kiloton)
Table 57 North America: Automotive Coating Market Size, By Country, 2014–2021 (USD Million)
Table 58 U.S. Macroeconomic Indicators, 2010–2014
Table 59 Canada Macroeconomic Indicators, 2010–2014
Table 60 Mexico Macroeconomic Indicators, 2010–2014
Table 61 Europe: Automotive Coating Market Size, By Resin Type, 2014–2021 (Kiloton)
Table 62 Europe: Automotive Coating Market Size, By Resin Type, 2014–2021 (USD Million)
Table 63 Europe: Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 64 Europe: Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 65 Europe: Automotive Coating Market Size, By Coat Type, 2014–2021 (Kiloton)
Table 66 Europe: Automotive Coating Market Size, By Coat Type, 2014–2021 (USD Million)
Table 67 Europe: Automotive Coating Market Size, By Country, 2014–2021 (Kiloton)
Table 68 Europe: Automotive Coating Market Size, By Country, 2014–2021 (USD Million)
Table 69 Germany Macroeconomic Indicators, 2010–2014
Table 70 Russia Macroeconomic Indicators, 2010–2014
Table 71 Turkey Macroeconomic Indicators, 2010–2014
Table 72 Spain Macroeconomic Indicators
Table 73 U.K. Macroeconomic Indicators, 2010–2014
Table 74 France Macroeconomic Indicators, 2010–2014
Table 75 South America: Automotive Coating Market Size, By Resin Type, 2014–2021 (Kiloton)
Table 76 South America: Automotive Coating Market Size, By Resin Type, 2014–2021 (USD Million)
Table 77 South America: Automotive Coating Market Size, By Technology, 2014–2021 (Kiloton)
Table 78 South America: Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 79 South America: Automotive Coating Market Size, By Coat Type, 2014–2021 (Kiloton)
Table 80 South America: Automotive Coating Market Size, By Coat Type, 2014–2021 (USD Million)
Table 81 South America: Automotive Coating Market Size, By Country, 2014–2021 (Kiloton)
Table 82 South America: Automotive Coating Market Size, By Country, 2014–2021 (USD Million)
Table 83 Brazil Macroeconomic Indicators
Table 84 Argentina Macroeconomic Indicators
Table 85 Colombia Macroeconomic Indicators
Table 86 Middle East & Africa: Automotive Coating Market Size, By Resin Type, 2014–2021 (Kiloton)
Table 87 Middle East & Africa: Automotive Coating Market Size, By Resin Type, 2014–2021 (USD Million)
Table 88 Middle East & Africa: Automotive Coating Market Size, By Technology, 2014–2021 (Kiloton)
Table 89 Middle East & Africa: Automotive Coating Market Size, By Technology, 2014–2021 (USD Million)
Table 90 Middle East & Africa: Automotive Coating Market Size, By Coat Type, 2014–2021 (Kiloton)
Table 91 Middle East & Africa: Automotive Coating Market Size, By Coat Type, 2014–2021 (USD Million)
Table 92 Middle East & Africa: Automotive Coating Market Size, By Country, 2014–2021 (Kiloton)
Table 93 Middle East & Africa: Automotive Coating Market Size, By Country, 2014–2021 (USD Million)
Table 94 South Africa Macroeconomic Indicators
Table 95 Morocco Macroeconomic Indicators
Table 96 Egypt Macroeconomic Indicators
Table 97 Investments & Expansions, 2011–2016
Table 98 Contracts & Agreements, 2011–2016
Table 99 New Product Launches, 2011–2016
Table 100 Joint Ventures, 2011-2016
Table 101 Partnerships, 2011-2016

List of Figures

Figure 1 Automotive Coating Market Segmentation
Figure 2 Automotive Coating Market: Research Design
Figure 3 Bottom-Up Approach
Figure 4 Top-Down Approach
Figure 5 Automotive Coating Market: Data Triangulation
Figure 6 Asia-Pacific Automotive Coating Market to Register Highest Growth During Forecast Period
Figure 7 Clear-Coat Segment to Witness High Growth Between 2016 and 2021
Figure 8 Epoxy Resin Segment to Register Highest CAGR in Automotive Coating Market During Forecast Period
Figure 9 Asia-Pacific Accounted for Largest Share of the Automotive Coating Market, 2015
Figure 10 Automotive Coating Market to Register A High CAGR  Between 2016 and 2021
Figure 11 Epoxy to Lead Automotive Coating Market, 2014–2021
Figure 12 Clearcoat Segment Accounted for the Largest Share of the Overall Market, 2015
Figure 13 Market in Developing Countries to Witness Rapid Growth
Figure 14 Asia-Pacific Expected to Witness Rapid Growth
Figure 15 Drivers, Restraints, Opportunities, and Challenges for Automotive Coating Market
Figure 16 Value Chain: Automotive Coating
Figure 17 Porter’s Five Forces Analysis
Figure 18 Polyurethane Resin to Dominate the Automotive Coating Market, 2016–2021
Figure 19 Advantages of Acrylic Resins
Figure 20 Other Resins and Their Properties
Figure 21 Solvent-Borne Technology to Be the Dominant Segment in the Automotive Coating Market
Figure 22 Automotive Coating Technologies
Figure 23 Waterborne Coatings Adoption in Markets, 1970 to Present
Figure 24 Water-Borne Coatings: Types
Figure 25 Powder Coating: Types
Figure 26 Clearcoat Segment to Dominate Automotive Coating Market, 2016–2021
Figure 27 Different Automotive Coating Layers
Figure 28 Asia-Pacific: Largest Market for Automotive Coating in 2015
Figure 29 Asia-Pacific: Attractive Destination for All Automotive Coating Resin
Figure 30 Water-Borne is the Dominant Technology in the Automotive Coating Market
Figure 31 Clearcoat Dominate the Global Automotive Coating Market
Figure 32 Asia-Pacific Market Snapshot: China Accounts for Largest Share of the Market in the Region
Figure 33 North America Market Snapshot: Clearcoat and Basecoat Segments to Drive Automotive Coating Market
Figure 34 Companies Adopted Investments & Expansions as the Key Growth Strategy Between 2011 and 2016
Figure 35 Market Evaluation Framework: Significant Number of Investments  & Expansions Fueled Growth and Innovation, 2011–2016
Figure 36 Battle for Market Share: Investments & Expansions Was the Key Strategy
Figure 37 BASF SE: Company Snapshot
Figure 38 BASF SE: SWOT Analysis
Figure 39 Axalta Coating Systems: Company Snapshot
Figure 40 Axalta Coating Systems: SWOT Analysis
Figure 41 PPG Industries, Inc.: Company Snapshot
Figure 42 PPG Industries, Inc.: SWOT Analysis
Figure 43 Kansai Paint Co., Ltd : Company Snapshot
Figure 44 Nippon Paint Holdings Co., Ltd.: Company Snapshot
Figure 45 Nippon Paint Holdings Co., Ltd.: SWOT Analysis
Figure 46 The Valspar Corporation: Company Snapshot
Figure 47 KCC Corporation: Company Snapshot
Figure 48 The Sherwin-Williams Company: Company Snapshot
Figure 49 Akzonobel N.V.: Company Snapshot
Figure 50 Jotun A/S: Company Snapshot

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    This new report from VPGMarketResearch provides insightful analysis of Henkel’s capabilities, goals and strategies in the global paint and coatings market. The report presents a worldwide strategic overview of the paint and coatings market, including: Sales forecasts for major market segments. Sales forecasts for key geographic regions: North America, Europe, Asia Pacific,  Latin America, Africa, Mideast. ......
  • Kansai Paint: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Paint and Coatings Industry
    Published: 09-Sep-2016        Price: US 2750 Onwards        Pages: 13
    This new report from VPGMarketResearch provides insightful analysis of Kansai Paint’s capabilities, goals and strategies in the global paint and coatings market. The report presents a worldwide strategic overview of the paint and coatings market, including: Sales forecasts for major market segments. Sales forecasts for key geographic regions: North America, Europe, Asia Pacific,  Latin America, Africa, Mideast.......
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