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Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Publisher Name :
Date: 21-Jan-2015
No. of pages: 73

Overview

This tables only report provides 148 statistical tables and 34 charts related to the broadband and digital media markets in Australia, as well as aspects of the related digital economy driven by emerging trends and the adoption of new technologies. Full details, commentaries and analyses are provided in separate annual reports listed at the end of the Contents section. The statistics shown are the latest available as of early 2015. They include telcos’ financial and operating data, market surveys, the ACMA Communications report 2013-14, and recent surveys and reports by government departments including the Australian Bureau of Statistics.

Executive Summary

Revised NBN with multi-technology architecture sees further use for DSL and cable networks

In common with other maturing markets, growth in the number of broadband subscribers has slowed in recent years in the wake of higher penetration. There has also been a shift in consumers adopting mobile-only broadband solutions, commonly associated with customers choosing to forgo fixed-line telephony services. This trend has helped dampen demand for fixed-line broadband. Nevertheless, access to fast broadband services has become a key consideration for most people. Following the decisions made in late 2014 regarding the multi-technology architecture of the NBN, there has been greater purpose in rolling out the network, while agreements have been reached with both Telstra and Optus for the continued use of their HFC networks, much of which will be incorporated within the NBN. There remains scope within the existing regulatory regime for competition among players in the fibre sector.

Revenue growth from broadband services is expected to remain low, at about 1.5% annually, during the next two to three years, partly due to effective competition in the DSL sector, as well as to consumer reluctance to accept unwarranted price increases. Opportunities remain in the mobile broadband sector where all three mobile network operators operate extensive Long-term Evolution (LTE) networks. Since the beginning of 2015, Telstra and Optus have been able to make national use of their concessions in the 700MHz band.

The DSL sector continues to show resilience in the marketplace, bolstered during the last year by an emphasis among operators to adopt new technologies which can deliver greater data capacity on legacy copper infrastructure. The anticipated introduction of standards for G.fast technologies promises improved downloads for customers on short copper loops. The amended NBN architecture, with less emphasis on FttP, has also meant that the number of customers expected to migrate from copper to fibre-based services is far lower than initial NBN Co forecasts. Many telcos have installed their own DSLAM infrastructure, enabling them to provide fairly high-speed internet services via ADSL2+.

In the cable sector, both Telstra and Optus have upgraded their cable networks with DOCSIS 3.0 technology, providing data at up to 100Mb/s. This investment has enabled the providers to meet consumer demand for faster broadband services. The NBN has also placed greater scope for HFC plant being part of the national broadband plan. In December 2014 the revised NBN agreement recognised that Telstra’s HFC network and elements of Optus’s HFC infrastructure will be deployed as part of the NBN, so reducing the cost of a rollout schedule which aims to reach some 3.6 million premises by June 2016.

There are fewer than one million cable broadband subscribers, accounting for less than 8% of the total broadband market in Australia. However, most of these subscribers are high-end users providing relatively high ARPU for the cable providers.

The digital media sector is set to undergo considerable changes into 2015, given the investment among operators for subscription VoD services. These changes will also emerge on the back of improved national fibre-backbone networks, as also on international cable networks capable of transferring the anticipated increase in data traffic in coming years. The VoD market will remain constrained by the relatively small size of the Australian market (compared to the UK and USA), which could make it difficult for some players to make a mark. The four key players are hoping to compete on content, given that each has set the same price for basic services. Stan, set up by Fairfax media and Nine entertainment, competes with Presto (set up by News Corp and Seven West Media) and Quickflix, while Netflix has set its sights on a March 2015 launch. The popularity of the medium is indicated by the many thousands of Australian subscribers to Netflix pre-launch, through the use of VPNs and geo-blocking apps.

Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Table of Contents

1. Broadband
1.1 DSL Market, overview, statistics and providers
1.1.1 DSL subscribers
1.1.2 DSL infrastructure
1.1.3 Operator statistics
1.2 HFC Cable networks
1.2.1 Subscribers
1.2.2 Optus statistics
1.3 Home Area Networks
1.4 Business Market Statistics
1.4.1 Internet subscribers
1.4.2 Broadband connections
1.4.3 Business market surveys
1.5 Residential Market Statistics
1.5.1 Internet household statistics
1.5.2 Subscribers
1.5.3 Household use of technology
1.5.4 Social networking
1.5.5 Market surveys

2. Mobile Broadband
2.1 Mobile broadband statistics
2.2 Major operators
2.3 LTE

3. National Broadband Network
3.1 Surveys, statistics and forecasts
3.1.1 Overview
3.2 NBN Co
3.3 Telstra statistics
3.4 The Roll out
3.4.1 Rollout plans
3.4.2 Initial results
3.4.3 Progress in 2014 by region

4. Digital media
4.1 Digital TV
4.2 IPTV
4.2.1 Market overview
4.2.2 Major Players
4.3 Music Industry
4.4 Gaming and Gambling
4.5 Newspaper Publishing
4.6 Social Networks

5. Digital economy
5.1 Business Market
5.1.1 Statistical surveys
5.2 Online Retailing
5.3 Advertising
5.3.1 General statistics
5.3.2 Market surveys
5.3.3 Mobile internet advertising
5.3.4 Website usage statistics
5.4 E-books
5.5 E-banking
5.6 E-education
5.7 E-government
5.8 E-health
5.8.1 Statistics
5.8.2 Personally Controlled Electronic Health Records (PCEHR)

List of Tables

Table 1 – Wholesale DSL pricing, per month per user – 2013 – 2014
Table 2 – Number of ADSL broadband subscribers – 2008 – 2014
Table 3 – Total business and residential broadband subscribers – 2006 - 2014
Table 4 – DSL subscribers and availability by state/territory – 2013
Table 5 – Number of infrastructure providers by number of ADSL-enabled exchanges – 2007 - 2008; 2010 - 2011
Table 6 – DSL premises affected by distance from exchange – 2013
Table 7 – Number of DSLAMs by major providers – 2009 – 2012; 2014
Table 8 – Total number of DSLAMs – 2006 - 2014
Table 9 – Number of ADSL and ADSL2+-enabled exchanges – 2013 - 2014
Table 10 – Fibre Access Broadband (FAB) exchanges – Dec 2014
Table 11 – Top Hat enabled exchanges – 2011 - 2013
Table 12 – Broadband DSL retail subscribers by major provider – 2010 - 2014
Table 13 – Telstra broadband subscribers by sector – 2007 – 2014
Table 14 – Cable broadband subscribers by major operator – 2002 - 2014
Table 15 – Cable subscribers versus other broadband technologies – 2009 - 2014
Table 16 – Optus financial data – 2011 - 2015
Table 17 – Optus financial data by sector – 2009 - 2015
Table 18 – Optus on-net broadband subscribers – 2009 - 2014
Table 19 – Estimates of home network penetration of households - 2005 - 2012; 2016
Table 20 – Business, government and household dial-up subscribers – 2009 - 2014
Table 21 – Business, government and household broadband subscribers – 2009 - 2014
Table 22 – Business, government and household total internet subscribers – 2009 - 2014
Table 23 – Business trends in internet connections – 1998 - 2014
Table 24 – SMEs internet access methods, by technology – 2010 - 2014
Table 25 – Business uptake of broadband by access type – 2010 - 2014
Table 26 – SME online trends – websites versus social media – 2010 - 2014
Table 27 – SME computer equipment ownership trends – 2005 - 2014
Table 28 – Computer hardware expenditure – SMEs and medium businesses – 2001 - 2013
Table 29 – Top uses of the internet by SMEs – 2010 - 2014
Table 30 – Meeting customer expectations using internet applications – 2011 - 2013; 2016-2018
Table 31 – Expectations of customer e-payments – 2011 - 2012; 2015-2017
Table 32 – Estimated telco product mix of business customer spend – 2014
Table 33 – Estimated business and government market spending – 2013
Table 34 – Revenue mix – total spend of telecoms – SME market – 2014
Table 35 – Revenue mix – total spend of telecoms – residential market – 2013
Table 36 – Service providers’ market share and revenue in the residential market – 2013
Table 37 – Dial-up vs broadband internet subscribers – 2005 - 2014
Table 38 – Total households versus internet enabled households – 2005 - 2014
Table 39 – Broadband component of internet enabled households – 2005 - 2015
Table 40 – Fixed-line broadband data usage by users – 2008 - 2014
Table 41 – Household uptake of broadband by access type – 2013 - 2014
Table 42 – Proportion of the population using social networking sites – 2011 - 2014
Table 43 – Social network site users – 2012 - 2014
Table 44 – Computerisation in the home – 2013
Table 45 – Proportion of internet households with children – 2005 - 2009; 2010 - 2013
Table 46 – Internet access households with children – 2005 - 2009; 2010 - 2013
Table 47 – Top 5 online applications - 2013
Table 48 – Use of internet applications – 2009 - 2013
Table 49 – Total new complaints to the TIO – 2006 - 2014
Table 50 – Number of investigations by the TIO, by levels – 2009 - 2014
Table 51 – Wireless broadband subscribers by access type – 2009 - 2014
Table 52 – Mobile broadband subscribers by mobile network operator – 2007 - 2014
Table 53 – Estimated mobile broadband data downloaded in Petabytes – 2007 - 2013; 2015
Table 54 – Estimated mobile broadband revenues and annual change – 2007 - 2015
Table 55 – Mobile broadband monthly ARPU – 2007 - 2015
Table 56 – Fixed wireless broadband subscribers by major operator – 2008 - 2013
Table 57 – Forecast mobile broadband and voice revenues – 2008; 2013; 2018
Table 58 – BigAir key financial indicators by sector– 2008 - 2013
Table 59 – BigAir key financial data – 2008 - 2013
Table 60 – Average 3G mobile broadband speed data in Australia – 2008 - 2014
Table 61 – Telstra 4G / LTE devices – voice versus mobile broadband – 2011 - 2013
Table 62 – Average 4G mobile broadband speed data in Australia – 2010 - 2013
Table 63 – Benefits of broadband for individual households – a national framework
Table 64 – Impacts of the NBN on industry output at 2020 (% change)
Table 65 – NBN Co’ key operational data – 2012 - 2013
Table 66 – Key NBN metrics for 30 June 2013
Table 67 – Capex and Opex savings for different network sharing deployment models
Table 68 – NBN budgeted and actual expenditure – 2008 - 2015
Table 69 – NBN pricing schedule for access virtual circuits
Table 70 – NBN pricing schedule for PoI connections
Table 71 – Total payments to be made to Telstra – 2012 - 2020
Table 72 – NBN deal valuation cash flows
Table 73 – NBN Co 2012 roll out schedule
Table 74 – Deployment schedule for 2011-15 corporate plan
Table 75 – Deployment schedule for 2016-21 corporate plan
Table 76 – Scenario forecasts of household penetration from NBN uptake – 2015; 2020
Table 77 – Overview of NBN fibre plans by selected provider – 2013
Table 78 – Overview of Commander (M2) NBN business fibre plans
Table 79 – Roll-out predictions at the end of the project
Table 80 – Numbers of premises passed – first release sites (incl. Tasmania)
Table 81 – NBN pre-sales take up rates first release sites
Table 82 – Communities in NSW where build preparation is underway – mid 2014
Table 83 – Communities in Victoria where build preparation is underway – mid 2014
Table 84 – Communities in Queensland where build preparation is underway – mid 2014
Table 85 – Communities in WA where build preparation is underway – mid 2014
Table 86 – Communities in Tasmania where build preparation in underway – mid 2014
Table 87 – Communities in South Australia where build preparation is underway – mid 2014
Table 88 – Household conversion to digital TV – 2009 - 2014
Table 89 – Percentage of digital TV households by region – 2009 - 2013
Table 90 – Preferred sources of entertainment
Table 91 – Video content viewing behaviours
Table 92 – Worldwide IPTV subscribers – 2010; 2012; 2014
Table 93 – Fetch TV subscribers 2012 - 2014
Table 94 – Hulu revenue – 2009- 2013
Table 95 – Quickflix subscribers – 2008 - 2014
Table 96 – Telstra Media Group financial results – 2012 - 2014
Table 97 – Telstra T-Box subscribers – 2011 – 2014; 2016
Table 98 – Value of recorded music and digital music sales – 2005 - 2014
Table 99 – Internet distribution recorded music market sales – 2006 - 2016
Table 100 – BigPond mobile music standard download pricing – 2014
Table 101 – Preferred devices for gaming
Table 102 – Gaming machine turnover versus machines in operation – 2002 - 2013
Table 103 – Worldwide online gambling revenue – 1997; 2001; 2004; 2006; 2008 - 2012; 2017
Table 104 – Fairfax Digital key financial performance indicators – 2013 - 2014
Table 105 – Global – subscribers to key social networks - 2014
Table 106 – Estimated social networking members by major sites in Australia – 2010 - 2014
Table 107 - Guestimates of Twitter users in Australia
Table 108 – Business internet income – 2002; 2007 - 2012
Table 109 – Spend above 25% of marketing budget in Australia versus selected Asian countries – 2012
Table 110 – Digital marketing adoption in Australia versus selected Asian countries – 2012
Table 111 – Methods of measuring digital media success in Australia – 2012
Table 112 – Top 5 uses of the internet by businesses – 2008 - 2013
Table 113 – The top 5 categories purchased by businesses using the internet – 2009 - 2013
Table 114 –Selling over the internet – 2009 - 2013
Table 115 – Selling over the internet by industry sector – 2013
Table 116 – Businesses with and the effectiveness of websites – 2009 - 2013
Table 117 – Top 5 uses of mobile internet – 2009 - 2013
Table 118 – Australians accessing the internet with a tablet – 2013
Table 119 – Top 5 internet applications used on a tablet in the past 12 months
Table 120 – Social networking use by businesses – 2010 - 2013
Table 121 – e-Trade Readiness Index rankings – 2014
Table 122 – What does a better broadband service look like?
Table 123 – Will better broadband increase your digital economy participation?
Table 124 – What do you value in a broadband service?
Table 125 – Estimated retail trade revenue online and traditional – by industry – 2012
Table 126 – Online shopping growth Year on Year (YoY) in transactions by day of week
Table 127 – Online shopping transactions by time of day and percentage growth YoY
Table 128 – Overview of online shopping activities by Australians – 2012
Table 129 – Estimated online paid search advertising revenue – 2005 - 2006; 2010 - 2013
Table 130 – Online advertising expenditure and forecasts – 2003 - 2015
Table 131 – General display industry categories market share – 2013
Table 132 – Market shares of key online advertising markets – 2008 - 2013
Table 133 – Use of social networking sites by age group – 2008 - 2013
Table 134 – Use of social networking sites by demographic – 2008 - 2013
Table 135 – Estimated mobile device advertising in Australia – 2008 - 2015
Table 136 – Top ten websites by unique Australian audiences – 2010 - 2013
Table 137 – Growth of e-reader sales – 2009 - 2015
Table 138 – Rapid uptake of tap-and-pay – September 2011 – March 2014
Table 139 – Estimated education and training revenue – 2012
Table 140 – Estimated government recurrent expenditure – 2012 - 2013
Table 141 - Government Cloud Computing examples
Table 142 – Comparison of Australian measurements in the Global Innovation Index – 2011 - 2014
Table 143 – Percentage of GDP and government spend on aged care – 2001; 2008 - 2010; 2040; 2050
Table 144 – The costs of healthcare (selected countries) – 2012
Table 145 – Expected total net benefits of the funded national PCEHR system (2010-2025)
Table 146 – Benefits of the national PCEHR system for priority health activities
Table 147 – Breakdown of PCEHR benefits by care setting
Table 148 – Doctors’ “Routine Use” of Healthcare IT Capabilities

List of Charts

Chart 1 – Overview of total business and residential broadband subscribers – 2006 - 2014
Chart 2 – Overview of number of DSLAMs by top six providers – 2009 - 2012
Chart 3 – Overview of cable broadband subscribers by operator and annual change – 2002 - 2014
Chart 4 – Overview of cable subscribers versus other broadband technologies – 2009 – 2014
Chart 5 – Optus financial data – 2011 – 2015
Chart 6 – Business uptake of broadband by access type – 2010 – 2014
Chart 7 – Overview of SME computer equipment ownership trends by type – 2005 - 2014
Chart 8 – Overview of SME versus medium-sized business computer expenditure – 2001 - 2013
Chart 9 – Overview of the decline in dial-up subscriptions – 2005 - 2014
Chart 10 – Overview of households with internet access – 2005 - 2014
Chart 11 – Overview of new complaints to the TIO – 2006 - 2014
Chart 12 – Overview of consumer and SME complaints by level – 2009 - 2014
Chart 13 – Overview of mobile broadband subscribers by mobile network operator – 2007 - 2014
Chart 14 – Overview of estimated mobile broadband data downloaded in petabytes – 2007 - 2013; 2015
Chart 15 – Overview of BigAir financial data – 2008 - 2013
Chart 16 – Overview of average 3G mobile broadband speeds – 2008 - 2014
Chart 17 – Overview of Telstra 4G / LTE devices – voice versus mobile broadband – 2011 - 2013
Chart 18 – Overview of average 4G mobile broadband speeds – 2010 - 2013
Chart 19 – Market share size of NBN trans-sector market – 2020
Chart 20 – NBN services revenue share estimates by market share – 2015
Chart 21 – NBN services revenue share estimates by market share – 2020
Chart 22 – Overview of overall Australian household conversion to digital TV – 2009 - 2014
Chart 23 – Overview of recorded music sales versus digital music sales – 2005 - 2014
Chart 24 – Overview of internet distributed recorded music market sales – 2006 - 2016
Chart 25 – Overview of business internet income and annual change – 2007 - 2012
Chart 26 – Overview of the top five uses of the internet by businesses – 2008 - 2013
Chart 27 – Overview of the top 5 categories purchased by businesses using the internet – 2009 - 2013
Chart 28 – Overview of percentages of businesses online – 2009 - 2013
Chart 29 – Overview of the trends of the top five uses of mobile internet – 2009 - 2013
Chart 30 – Overview of online shopping activities by Australians – 2012
Chart 31 – Overview of paid search advertising revenue – 2005 - 2006; 2010 - 2013
Chart 32 – Overview of online advertising expenditure and forecasts – 2003 – 2015
Chart 33 – Overview of social networking use by age group – 2010 - 2013
Chart 34 – Overview of GDP spent on aged care versus government spend – 2001; 2008 - 2010; 2040; 2050

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