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Augmented Reality and Virtual Reality Market by Offering (Hardware & Software), Device Type (HMD, HUD, Handheld Device, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Geography - Global Forecast to 2023

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Date: 28-Feb-2018
No. of pages: 295
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“Increasing demand for AR in healthcare and retail & e-commerce is the major driver for the augmented reality market”

The augmented reality market was valued at USD 11.14 billion in 2018 and is expected to reach USD 60.55 billion by 2023, growing at a CAGR of 40.29% during the forecast period. The increasing demand for AR devices in healthcare, growing demand for AR in retail and e-commerce, and rising investment in the augmented reality market are the major drivers for the augmented reality market. The limited user interface (UI) affecting the navigation performance of AR applications, limited processing power, less storage, and restricted size of the memory card in mobile phones, and varied infrastructure quality of digital network will restrain the growth of AR.

“Increasing use of VR in gaming and entertainment is the major driver for the virtual reality market”

The virtual reality market was valued at USD 7.90 billion in 2018 and is expected to reach USD 34.08 billion by 2023, growing at a CAGR of 33.95% during the forecast period. The high penetration of HMDs in gaming and entertainment, huge investments in the VR market, advancement of technology and digitization, and availability of affordable VR devices are the major drivers of the VR market. The health concerns relating to low resolution and lack of movement and display latency and energy consumption affecting the overall performance of VR devices are the major restraints in the VR market.

“Augmented reality and virtual reality market for the head-mounted displays is expected to grow at a high rate during the forecast period”

The use of HMDs in the enterprises for instructions and training purposes is likely to boost the growth of HMDs in the AR market. AR smart glasses are expected to be mainly used HMDs in the augmented reality market. The major applications for VR HMDs have been gaming and entertainment, and are expected to dominate the market during the forecast period. The head-mounted devices from companies such as Sony, Oculus, HTC, Samsung, Google, TLC Alcatel, and Osterhout Design Group are already in use and have received an overwhelming response from the users.

“Augmented reality market for enterprise application is expected to witness high growth during the forecast period”

Augmented reality is used in enterprises for training personnel, providing information about the industrial facility, remodeling and redesigning, and industrial simulations. The enterprise applications would witness a high growth for HMDs in the near future. The use of HMDs in the manufacturing setups is the major driver for the growth of enterprise application in the augmented reality market.

“Virtual reality market for consumer application is expected to lead the market during the forecast period”

Virtual reality technology is used mainly for consumer applications such as gaming and entertainment. Virtual reality is used in various gaming types such as PC gaming, gaming consoles, Internet games, smart phones, and tablets. In all these game types, virtual reality is used to enhance a user’s gaming experience.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with key experts in the augmented reality and virtual reality industry. The breakup of the profiles of primary participants has been shown below:


  • By Company Type: Tier 1 = 36%, Tier 2 = 44%, and Tier 3 = 20%

  • By Designation: C-Level Executives = 17%, Directors = 44%, and Others = 39%

  • By Region: North America = 35%, Europe = 32%, APAC = 21%, South America = 7%, Middle East & Africa = 5%.


The report also profiles the key players in the augmented reality and virtual reality market. These key players are Sony (Japan), Oculus (US), Samsung (South Korea), Google (US), HTC (Taiwan), PTC (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara, (US), Blippar (UK), Osterhout Design Group (US), Magic Leap (US), Upskill (US), Continental (Germany), Visteon (US), Eon Reality (US), and Vuzix (US).

Research Coverage

This research categorizes the augmented reality and virtual reality market on the basis of technology, device type, offering (hardware& software), application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report

The report would help leaders/new entrants in this market in the following ways:


  • This report segments the augmented reality and virtual reality market comprehensively and provides the closest market size estimation for major industries across various regions.

  • The report would helps take holders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.

  • This report would helps take holders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.

Augmented Reality and Virtual Reality Market by Offering (Hardware & Software), Device Type (HMD, HUD, Handheld Device, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Geography - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Breakdown of Primaries
2.1.2.3 Key Data From Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Augmented Reality Market, 2017–2023 (USD Billion)
4.2 Virtual Reality Market, 2017–2023 (USD Billion)
4.3 Virtual Reality Market in APAC
4.4 Virtual Reality Market: Developed vs Developing Markets, 2017 and 2023 (USD Billion)
4.5 Augmented Reality Market Analysis, By Country (2018–2023)
4.6 Augmented Reality Market, By Application (USD Million)
4.7 VR Market, By Device Type

5 Market Overview
5.1 Introduction
5.2 History and Evolution of AR and VR Technology
5.3 Market Dynamics: AR Market
5.3.1 Drivers
5.3.1.1 Increasing Demand for AR Devices in Patient Care Management, and Medical Training and Education
5.3.1.2 Trend of Online Shopping has Increased the Demand for AR in Retail and E-Commerce
5.3.1.3 Increased Interest of Tech Giants in the AR Market has Resulted in an Upsurge of Investment
5.3.2 Restraints
5.3.2.1 Limited User Interface (Ui) Affecting Navigation Performance of AR Applications
5.3.2.2 Limited Processing Power, Less Storage, and Restricted Size of Memory Card in Mobile Phones
5.3.2.3 Varied Infrastructure Quality of Digital Network Will Restrain the Growth of AR
5.3.3 Opportunities
5.3.3.1 Increasing Demand to Portray Digital Information Using AR in Architecture
5.3.3.2 Opportunity in the Enterprise Industry With Increased Trend of Smart Manufacturing
5.3.3.3 High Growth of the Travel and Tourism Industry Will Boost the Growth of the AR Market
5.3.4 Challenges
5.3.4.1 Overcoming Social Challenges to Increase the Adoption Rate
5.3.4.2 Reconfiguration of Applications for Different Platforms
5.4 Market Dynamics: VR Market
5.4.1 Drivers
5.4.1.1 Penetration of Hmds in the Gaming and Entertainment Sector
5.4.1.2 Huge Investments in the VR Market
5.4.1.3 Advancement of Technology and Growing Digitization
5.4.1.4 Availability of Affordable VR Devices
5.4.2 Restraints
5.4.2.1 Display Latency and Energy Consumption Affect the Overall Performance of VR Devices
5.4.2.2 Health Concerns Relating to Low Resolution and Lack of Movement
5.4.3 Opportunities
5.4.3.1 Penetration of Hmds in Healthcare and Architectural Applications
5.4.3.2 Use of VR in Aerospace & Defense for Training and Simulation
5.4.4 Challenges
5.4.4.1 Developing User-Friendly VR Systems
5.5 Value Chain Analysis

6 Augmented Reality and Virtual Reality Market, By Technology
6.1 Introduction
6.2 Augmented Reality Technology
6.2.1 Marker-Based Augmented Reality
6.2.1.1 Passive Marker
6.2.1.2 Active Marker
6.2.2 Markerless Augmented Reality
6.2.2.1 Model-Based Tracking
6.2.2.2 Image-Based Processing
6.3 Virtual Reality Technology
6.3.1 Nonimmersive Technology
6.3.2 Semi-Immersive and Fully Immersive Technology

7 Augmented Reality and Virtual Reality Market, By Offering
7.1 Introduction
7.1.1 Hardware
7.1.1.1 Sensors
7.1.1.1.1 Accelerometer
7.1.1.1.2 Gyroscope
7.1.1.1.3 Magnetometer
7.1.1.1.4 Proximity Sensor
7.1.1.2 Semiconductor Component
7.1.1.2.1 Controller and Processor
7.1.1.2.2 Integrated Circuits
7.1.1.3 Displays and Projectors
7.1.1.4 Position Trackers
7.1.1.5 Cameras
7.1.1.6 Others
7.2 Software
7.2.1 Introduction
7.2.1.1 Software Development Kits
7.2.1.2 Cloud-Based Services
7.2.2 AR Software
7.2.2.1 AR Remote Collaboration
7.2.2.2 Workflow Optimization
7.2.2.3 Documentation
7.2.2.4 Visualization
7.2.2.5 3d Modeling
7.2.2.6 Navigation
7.2.3 VR Content Creation

8 Augmented Reality and Virtual Reality Market, By Device Type
8.1 Introduction
8.2 Augmented Reality Devices
8.2.1 Head-Mounted Display
8.2.1.1 AR Smart Glasses
8.2.1.2 Smart Helmets
8.2.2 Head-Up Display
8.2.3 Handheld Device
8.3 Virtual Reality Devices
8.3.1 Head-Mounted Display
8.3.2 Gesture-Tracking Device
8.3.2.1 Data Gloves
8.3.2.2 Others
8.3.3 Projector & Display Wall

9 Augmented Reality and Virtual Reality Market, By Application
9.1 Introduction
9.2 Augmented Reality Applications
9.2.1 Consumer
9.2.1.1 Gaming
9.2.1.2 Sports & Entertainment
9.2.1.2.1 Entertainment Applications
9.2.1.2.1.1 Museums (Archaeology)
9.2.1.2.1.2 Theme Parks
9.2.1.2.1.3 Art Gallery & Exhibitions
9.2.1.3 Use-Cases in Consumer
9.2.2 Commercial
9.2.2.1 Tourism & Sightseeing
9.2.2.2 E-Learning
9.2.2.3 Retail & E-Commerce
9.2.2.3.1 Jewelry
9.2.2.3.2 Beauty & Cosmetics
9.2.2.3.3 Apparel Fitting
9.2.2.3.4 Furniture & Lighting Design
9.2.2.3.5 Grocery Shopping
9.2.2.3.6 Footwear
9.2.2.4 Use-Cases in Commercial
9.2.3 Enterprise
9.2.3.1 Use-Cases in Enterprise
9.2.4 Healthcare
9.2.4.1 Surgery
9.2.4.2 Fitness Management
9.2.4.3 Patient Care Management
9.2.4.4 Pharmacy Management
9.2.4.5 Medical Training and Education
9.2.4.6 Others
9.2.4.7 Use-Cases in Healthcare
9.2.5 Aerospace & Defense
9.2.5.1 Use-Cases in Aerospace & Defense
9.2.6 Energy
9.2.6.1 Use-Cases in Energy
9.2.7 Automotive
9.2.7.1 Use-Cases in Automotive
9.2.8 Others
9.2.8.1 Agriculture
9.2.8.2 Construction
9.2.8.3 Transportation and Logistics
9.2.8.4 Public Safety
9.2.8.5 Telecom and It/Data Centers
9.2.8.6 Use-Cases in Other Applications
9.3 Virtual Reality Applications
9.3.1 Consumer
9.3.1.1 Gaming and Entertainment
9.3.1.1.1 Sports
9.3.1.2 Use-Cases in Consumer
9.3.2 Commercial
9.3.2.1 Retail
9.3.2.2 Education and Training
9.3.2.3 Travel and Tourism
9.3.2.4 Advertising
9.3.2.5 Use-Cases in Commercial
9.3.3 Enterprise
9.3.3.1 Use-Cases in Enterprise
9.3.4 Healthcare
9.3.4.1 Surgery
9.3.4.2 Patient Care Management
9.3.4.3 Fitness Management
9.3.4.4 Pharmacy Management
9.3.4.5 Medical Training and Education
9.3.4.6 Use-Cases in Healthcare
9.3.5 Aerospace & Defense
9.3.5.1 Use-Cases in Aerospace & Defense
9.3.6 Others
9.3.6.1 Automotive
9.3.6.2 Real Estate (Architecture and Building Design)
9.3.6.3 Geospatial Mining
9.3.6.4 Use-Cases in Other Applications

10 Augmented Reality and Virtual Reality Market, Geographical Analysis
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 UK
10.3.4 Rest of Europe
10.4 APAC
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Rest of APAC
10.5 RoW
10.5.1 Middle East & Africa
10.5.2 South America

11 Competitive Landscape
11.1 Introduction
11.2 Competitive Scenario
11.2.1 Product Launches & Developments
11.2.2 Partnerships
11.2.3 Agreements, Collaborations, and Capital Funding
11.2.4 Acquisitions and Expansions

12 Company Profiles
12.1 Introduction
12.2 Google
12.2.1 Business Overview
12.2.2 Products Offered
12.2.3 Recent Developments
12.2.4 MnM View
12.2.5 SWOT Analysis:Google
12.3 Microsoft
12.3.1 Business Overview
12.3.2 Products Offered
12.3.3 Recent Developments
12.3.4 MnM View
12.3.5 SWOT Analysis: Microsoft
12.4 Oculus VR (Facebook)
12.4.1 Business Overview
12.4.2 Products Offered
12.4.3 Recent Developments
12.4.4 MnM View
12.4.5 SWOT Analysis: Oculus VR
12.5 Sony
12.5.1 Business Overview
12.5.2 Products Offered
12.5.3 Recent Developments
12.5.4 MnM View
12.5.5 SWOT Analysis: Sony
12.6 Samsung Electronics
12.6.1 Business Overview
12.6.2 Products Offered
12.6.3 Recent Developments
12.6.4 MnM View
12.6.5 SWOT Analysis
12.7 Htc
12.7.1 Business Overview
12.7.2 Products Offered
12.7.3 Recent Developments
12.7.4 MnM View
12.7.5 SWOT Analysis: Htc
12.8 Ptc
12.8.1 Business Overview
12.8.2 Products Offered
12.8.3 Recent Developments
12.8.4 MnM View
12.9 Wikitude GmbH
12.9.1 Business Overview
12.9.2 Products Offered
12.9.3 Recent Developments
12.9.4 MnM View
12.10 Magic Leap
12.10.1 Business Overview
12.10.2 Products Offered
12.10.3 Recent Developments
12.10.4 MnM View
12.11 Osterhout Design Group
12.11.1 Business Overview
12.11.2 Products Offered
12.11.3 Recent Developments
12.11.4 MnM View
12.12 Daqri
12.12.1 Business Overview
12.12.2 Products Offered
12.12.3 Recent Developments
12.12.4 MnM View
12.13 Blippar
12.13.1 Business Overview
12.13.2 Products Offered
12.13.3 Recent Developments
12.13.4 MnM View
12.14 Upskill
12.14.1 Business Overview
12.14.2 Product Offered
12.14.3 Recent Developments
12.14.4 MnM View
12.15 Continental
12.15.1 Business Overview
12.15.2 Products Offered
12.15.3 Recent Developments
12.15.4 MnM View
12.16 Visteon
12.16.1 Business Overview
12.16.2 Products Offered
12.16.3 Recent Developments
12.16.4 MnM View
12.17 Eon Reality
12.17.1 Business Overview
12.17.2 Products Offered
12.17.3 Recent Developments
12.17.4 MnM View
12.18 Vuzix
12.18.1 Business Overview
12.18.2 Products Offered
12.18.3 Recent Developments
12.18.4 MnM View
12.19 Zugara
12.19.1 Business Overview
12.19.2 Products Offered
12.19.3 Recent Developments
12.19.4 MnM View
12.20 Other Companies
12.20.1 Navdy
12.20.2 Cyberglove Systems
12.20.3 Sensics
12.20.4 Leap Motion
12.20.5 Sixense Entertainment
12.20.6 Atheer
12.20.7 Marxent Labs
12.20.8 Meta
12.20.9 Infinity Augmented Reality
12.20.10 Apple
12.21 Key Innovators
12.21.1 Nintendo
12.21.2 Snap
12.21.3 Niantic
12.21.4 Augment
12.21.5 Inglobe Technologies
12.21.6 Psious
12.21.7 Mindmaze
12.21.8 Firsthand Technology
12.21.9 Worldviz
12.21.10 Inde
12.21.11 Virtuix
12.21.12 Survios
12.21.13 Merge Labs
12.21.14 Spacevr
12.21.15 Virtually Live
12.21.16 Intel

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables

Table 1 VR Market, By Technology, 2015–2023 (USD Million)
Table 2 VR Market for Nonimmersive Technology, By Offering, 2015–2023 (USD Million)
Table 3 VR Market for Semi- and Fully Immersive Technologies, By Offering, 2015–2023 (USD Million)
Table 4 AR Market, By Offering, 2015–2023 (USD Million)
Table 5 VR Market, By Offering, 2015–2023 (USD Million)
Table 6 AR Market, Hardware, 2015–2023 (USD Million)
Table 7 VR Market, Hardware, 2015–2023 (USD Million)
Table 8 AR Market for Software, By Application, 2015–2023 (USD Million)
Table 9 VR Market for Software, By Application, 2015–2023 (USD Million)
Table 10 Augmented Reality Market, Device Type, 2015–2023 (USD Million)
Table 11 Augmented Reality Market, Device Type, 2015–2023 (Thousand Units)
Table 12 Augmented Reality Market for Hmds, By Application, 2015–2023 (USD Million)
Table 13 Augmented Reality Hud Market, By Application, 2015–2023 (USD Million)
Table 14 Augmented Reality Market for Handheld Devices, By Application, 2015–2023 (USD Thousand)
Table 15 Virtual Reality Market, Device Type, 2015–2023 (USD Million)
Table 16 Virtual Reality Market, Device Type, 2015–2023, (Thousand Units)
Table 17 Virtual Reality Hmd Market, By Application, 2015–2023 (USD Million)
Table 18 Virtual Reality Market for Gesture-Tracking Devices, By Application, 2015–2023 (USD Million)
Table 19 Virtual Reality Market for Projectors & Display Walls, By Application, 2015–2023 (USD Million)
Table 20 Augmented Reality Market, By Application, 2015–2023 (USD Million)
Table 21 Augmented Reality Market for Consumer Applications, By Device Type, 2015–2023 (USD Thousand)
Table 22 Augmented Reality Market for Consumer Applications, By Region, 2015–2023 (USD Million)
Table 23 Augmented Reality Market for Consumer Applications in North America, By Country, 2015–2023 (USD Million)
Table 24 Augmented Reality Market for Consumer Applications in Europe, By Country, 2015–2023 (USD Million)
Table 25 Augmented Reality Market for Consumer Applications in APAC, By Country, 2015–2023 (USD Million)
Table 26 Augmented Reality Market for Consumer Applications in RoW, By Country, 2015–2023 (USD Million)
Table 27 Augmented Reality Market for Commercial Applications, By Device Type, 2015–2023 (USD Thousand)
Table 28 Augmented Reality Market for Commercial Applications, By Region, 2015–2023 (USD Million)
Table 29 Augmented Reality Market for Commercial Applications in North America, By Country, 2015–2023 (USD Million)
Table 30 Augmented Reality Market for Commercial Applications in Europe, By Country, 2015–2023 (USD Million)
Table 31 Augmented Reality Market for Commercial Applications in APAC, By Country, 2015–2023 (USD Million)
Table 32 Augmented Reality Market for Commercial Applications in RoW, By Country, 2015–2023 (USD Million)
Table 33 Augmented Reality Market for Enterprise Applications, By Device Type, 2015–2023 (USD Thousand)
Table 34 Augmented Reality Market for Enterprise Applications, By Region, 2015–2023 (USD Million)
Table 35 Augmented Reality Market for Enterprise Applications in North America, By Country, 2015–2023 (USD Million)
Table 36 Augmented Reality Market for Enterprise Applications in Europe, By Country, 2015–2023 (USD Million)
Table 37 Augmented Reality Market for Enterprise Applications in APAC, By Country, 2015–2023 (USD Million)
Table 38 Augmented Reality Market for Enterprise Applications in RoW, By Country, 2015–2023 (USD Million)
Table 39 Augmented Reality Market for Healthcare Applications, By Device Type, 2015–2023 (USD Thousand)
Table 40 Augmented Reality Market for Healthcare Applications, By Region, 2015–2023 (USD Million)
Table 41 Augmented Reality Market for Healthcare Applications in North America, By Country, 2015–2023 (USD Million)
Table 42 Augmented Reality Market for Healthcare Applications in Europe, By Country, 2015–2023 (USD Million)
Table 43 Augmented Reality Market for Healthcare Applications in APAC, By Country, 2015–2023 (USD Million)
Table 44 Augmented Reality Market for Healthcare Applications in RoW, By Country, 2015–2023 (USD Million)
Table 45 Augmented Reality Market for Aerospace & Defense Applications, By Device Type, 2015–2023 (USD Thousand)
Table 46 Augmented Reality Market for Aerospace & Defense Applications, By Region, 2015–2023 (USD Million)
Table 47 Augmented Reality Market for Aerospace & Defense Applications in North America, By Country, 2015–2023 (USD Million)
Table 48 Augmented Reality Market for Aerospace & Defense Applications in Europe, By Country, 2015–2023 (USD Million)
Table 49 Augmented Reality Market for Aerospace & Defense Applications in APAC, By Country, 2015–2023 (USD Million)
Table 50 Augmented Reality Market for Aerospace & Defense Applications in RoW, By Country, 2015–2023 (USD Million)
Table 51 Augmented Reality Market for Energy Applications, By Device Type, 2015–2023 (USD Thousand)
Table 52 Augmented Reality Market for Energy Applications, By Region, 2015–2023 (USD Million)
Table 53 Augmented Reality Market for Energy Applications in North America, By Country, 2015–2023 (USD Million)
Table 54 Augmented Reality Market for Energy Applications in Europe, By Country, 2015–2023 (USD Million)
Table 55 Augmented Reality Market for Energy Applications in APAC, By Country, 2015–2023 (USD Million)
Table 56 Augmented Reality Market for Energy Applications in RoW, By Country, 2015–2023 (USD Million)
Table 57 Augmented Reality Market for Automotive Applications, By Device Type, 2015–2023 (USD Thousand)
Table 58 Augmented Reality Market for Automotive Applications, By Region, 2015–2023 (USD Million)
Table 59 Augmented Reality Market for Automotive Applications in North America, By Country, 2015–2023 (USD Million)
Table 60 Augmented Reality Market for Automotive Applications in Europe, By Country, 2015–2023 (USD Million)
Table 61 Augmented Reality Market for Automotive Applications in APAC, By Country, 2015–2023 (USD Million)
Table 62 Augmented Reality Market for Automotive Applications in RoW, By Country, 2015–2023 (USD Million)
Table 63 Augmented Reality Market for Other Applications, By Device Type, 2015–2023 (USD Thousand)
Table 64 Augmented Reality Market for Other Applications, By Region, 2015–2023 (USD Million)
Table 65 Augmented Reality Market for Other Applications in North America, By Country, 2015–2023 (USD Million)
Table 66 Augmented Reality Market for Other Applications in Europe, By Country, 2015–2023 (USD Million)
Table 67 Augmented Reality Market for Other Applications in APAC, By Country, 2015–2023 (USD Million)
Table 68 Augmented Reality Market for Other Applications in RoW, By Country, 2015–2023 (USD Million)
Table 69 Virtual Reality Market, By Application, 2015–2023 (USD Million)
Table 70 Virtual Reality Market for Consumer Applications, By Device Type, 2015–2023 (USD Million)
Table 71 Virtual Reality Market for Consumer Applications, By Region, 2015–2023 (USD Million)
Table 72 Virtual Reality Market for Consumer Applications in North America, By Country, 2015–2023 (USD Million)
Table 73 Virtual Reality Market for Consumer Applications in Europe, By Country, 2015–2023 (USD Million)
Table 74 Virtual Reality Market for Consumer Applications in APAC, By Country, 2015–2023 (USD Million)
Table 75 Virtual Reality Market for Consumer Applications in RoW, By Country, 2015–2023 (USD Million)
Table 76 Virtual Reality Market for Commercial Applications, By Device Type, 2015–2023 (USD Million)
Table 77 Virtual Reality Market for Commercial Applications, By Region, 2015–2023 (USD Million)
Table 78 Virtual Reality Market for Commercial Applications in North America, By Country, 2015–2023 (USD Million)
Table 79 Virtual Reality Market for Commercial Applications in Europe, By Country, 2015–2023 (USD Million)
Table 80 Virtual Reality Market for Commercial Applications in APAC, By Country, 2015–2023 (USD Million)
Table 81 Virtual Reality Market for Commercial Applications in RoW, By Country, 2015–2023 (USD Million)
Table 82 Virtual Reality Market for Enterprise Applications, By Device Type, 2015–2023 (USD Million)
Table 83 Virtual Reality Market for Enterprise Applications, By Region, 2015–2023 (USD Million)
Table 84 Virtual Reality Market for Enterprise Applications in North America, By Country, 2015–2023 (USD Million)
Table 85 Virtual Reality Market for Enterprise Applications in Europe, By Country, 2015–2023 (USD Million)
Table 86 Virtual Reality Market for Enterprise Applications in APAC, By Country, 2015–2023 (USD Million)
Table 87 Virtual Reality Market for Enterprise Applications in RoW, By Country, 2015–2023 (USD Million)
Table 88 Virtual Reality Market for Healthcare Applications, By Device Type, 2015–2023 (USD Million)
Table 89 Virtual Reality Market for Healthcare Applications, By Region, 2015–2023 (USD Million)
Table 90 Virtual Reality Market for Healthcare Applications in North America, By Country, 2015–2023 (USD Million)
Table 91 Virtual Reality Market for Healthcare Applications in Europe, By Country, 2015–2023 (USD Million)
Table 92 Virtual Reality Market for Healthcare Applications in APAC, By Country, 2015–2023 (USD Million)
Table 93 Virtual Reality Market for Healthcare Applications in RoW, By Country, 2015–2023 (USD Million)
Table 94 Virtual Reality Market for Aerospace & Defense Applications, By Device Type, 2015–2023 (USD Million)
Table 95 Virtual Reality Market for Aerospace & Defense Applications, By Region, 2015–2023 (USD Million)
Table 96 Virtual Reality Market for Aerospace & Defense Applications in North America, By Country, 2015–2023 (USD Million)
Table 97 Virtual Reality Market for Aerospace & Defense Applications in Europe, By Country, 2015–2023 (USD Million)
Table 98 Virtual Reality Market for Aerospace & Defense Applications in APAC, By Country, 2015–2023 (USD Million)
Table 99 Virtual Reality Market for Aerospace & Defense Applications in RoW, By Country, 2015–2023 (USD Million)
Table 100 Virtual Reality Market for Other Applications, By Device Type, 2015–2023 (USD Million)
Table 101 Virtual Reality Market for Other Applications, By Region, 2015–2023 (USD Million)
Table 102 Virtual Reality Market for Other Applications in North America, By Country, 2015–2023 (USD Million)
Table 103 Virtual Reality Market for Other Applications in Europe, By Country, 2015–2023 (USD Million)
Table 104 Virtual Reality Market for Other Applications in APAC, By Country, 2015–2023 (USD Million)
Table 105 Virtual Reality Market for Other Applications in RoW, By Country, 2015–2023 (USD Million)
Table 106 AR Market, By Region, 2015–2023 (USD Million)
Table 107 VR Market, By Region, 2015–2023 (USD Million)
Table 108 AR Market in North America, By Application, 2015–2023 (USD Million)
Table 109 VR Market in North America, By Application, 2015–2023 (USD Million)
Table 110 AR Market in North America, By Country, 2015–2023 (USD Million)
Table 111 VR Market in North America, By Country, 2015–2023 (USD Million)
Table 112 AR Market in Europe, By Application, 2015–2023 (USD Million)
Table 113 VR Market in Europe, By Application, 2015–2023 (USD Million)
Table 114 AR Market in Europe, By Country, 2015–2023 (USD Million)
Table 115 VR Market in Europe, By Country, 2015–2023 (USD Million)
Table 116 AR Market in APAC, By Application, 2015–2023 (USD Million)
Table 117 VR Market in APAC, By Application, 2015–2023 (USD Million)
Table 118 AR Market in APAC, By Country, 2015–2023 (USD Million)
Table 119 VR Market in APAC, By Country, 2015–2023 (USD Million)
Table 120 AR Market in RoW, By Application, 2015–2023 (USD Million)
Table 121 VR Market in RoW, By Application, 2015–2023 (USD Million)
Table 122 AR Market in RoW, By Country, 2015–2023 (USD Million)
Table 123 VR Market in RoW, By Country, 2015–2023 (USD Million)
Table 124 Ranking of the Top 5 Players in the Augmented Reality Market
Table 125 Ranking of the Top 5 Players in the Virtual Reality Market
Table 126 Product Launches & Developments: Augmented Reality and Virtual Reality Market, 2017 & 2018
Table 127 Partnerships: Augmented Reality and Virtual Reality Market, 2016 & 2017
Table 128 Agrements. Collaborations, and Capital Funding: Augmented Reality and Virtual Reality, 2014–2017
Table 129 Acquisitions and Expansions: Augmented Reality and Virtual Reality Market, 2014–2017

List of Figures

Figure 1 Market Segmentation
Figure 2 AR and VR Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality and Virtual Reality Market, 2015–2023 (USD Billion)
Figure 8 Augmented Reality Market, By Offering, 2017 vs 2023
Figure 9 Enterprise Application Expected to Witness the Highest Growth in Augmented Reality Market Between 2018 and 2023
Figure 10 Consumer Application Expected to Lead the Virtual Reality Market Between 2018 and 2023
Figure 11 North America Held the Largest Share of the Augmented Reality Market in 2017
Figure 12 APAC Expected to Hold the Largest Share of the Virtual Reality Market By 2023
Figure 13 North America Expected to Lead the AR and VR Market for Consumer Applications During the Forecast Period
Figure 14 Attractive Market Opportunities for Augmented Reality Market
Figure 15 Attractive Market Opportunities for Virtual Reality Market
Figure 16 China Expected to Hold the Largest Share of the Virtual Reality Market in APAC By 2023
Figure 17 China Expected to Grow at the Highest CAGR in the Virtual Reality Market By 2023
Figure 18 Augmented Reality Market in China Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Consumer Application Expected to Dominate the Augmented Reality Market During the Forecast Period
Figure 20 Head-Mounted Displays Expected to Dominate the VR Market By 2023
Figure 21 Evolution of the AR and VR Technology
Figure 22 Demand for AR Applications in Healthcare and Retail Sectors Will Drive the Growth of the AR Market
Figure 23 Demand for VR Applications in the Gaming and Entertainment Sector Will Drive the Growth of the VR Market
Figure 24 Value Chain Analysis (2016): Major Values are Added During Research and Product Development, and Manufacturing Stages
Figure 25 Elements of AR and VR Ecosystem
Figure 26 Semi- and Fully Immersive Technologies Dominate the Virtual Reality Market During the Forecast Period
Figure 27 AR Market for Hardware Expected to Grow at A Higher CAGR During the Forecast Period
Figure 28 VR Market for Software Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Displays and Projectors Dominate the AR Market During the Forecast Period
Figure 30 Virtual Reality Market for Displays and Projectors Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Consumer Application Expected to Hold the Largest Size of the AR Market for Software During the Forecast Period
Figure 32 VR Market for Enterprise Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 33 Augmented Reality Market for Head-Up Displays Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Head-Mounted Displays Expected to Lead the Augmented Reality Market in Unit Shipments During the Forecast Period (Thousand Units)
Figure 35 Virtual Reality Market for Gesture-Tracking Devices Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 Virtual Reality Market for Gesture-Tracking Devices Expected to Grow at the Highest CAGR During the Forecast Period
Figure 37 AR Market for Enterprise Applications Expected to Grow at the Highest CAGR Between 2018 and 2023
Figure 38 VR Market for Enterprise Applications Expected to Grow at the Highest CAGR Between 2018 and 2023
Figure 39 Geographic Snapshot: AR and VR Market in APAC to Witness the Highest Growth Rate During the Forecast Period
Figure 40 US Expected to Hold the Largest Size of the AR Market Between 2017 and 2023
Figure 41 US Expected to Hold the Largest of the VR Market Between 2017 and 2023
Figure 42 North America: Snapshot of Augmented Reality Market
Figure 43 North America: Snapshot of Virtual Reality Market
Figure 44 Europe: Snapshot of AR Market
Figure 45 Europe: Snapshot of VR Market
Figure 46 APAC: Snapshot of AR Market
Figure 47 APAC: Snapshot of VR Market
Figure 48 Companies Adopted Product Launches & Developments as Key Growth Strategies Between 2014 and 2018
Figure 49 Geographic Revenue Mix of Major Players
Figure 50 Google: Company Snapshot
Figure 51 Microsoft: Company Snapshot
Figure 52 Sony: Company Snapshot
Figure 53 Samsung Electronics: Company Snapshot
Figure 54 HTC: Company Snapshot
Figure 55 PTC: Company Snapshot
Figure 56 Continental: Company Snapshot
Figure 57 Visteon: Company Snapshot
Figure 58 Vuzix: Company Snapshot

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