Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023

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Date: 11-Jul-2018
No. of pages: 142
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Growing focus on competitive intelligence, and increasing user engagement on digital platforms are expected to drive the audience analytics market

The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Increasing need to improve the audience experience, and targeting the right audience for successful marketing campaigns and advertising are the major growth factors for the market. However, lack of awareness about the benefits of audience analytics solution could affect the growth of audience analytics market.

Service type is expected to grow at a higher rate during the forecast period

Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.

Small and Medium-sized Enterprises (SMEs) is expected to grow at a higher rate during the forecast period

SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.

North America is expected to hold the largest market size, and Asia Pacific (APAC) to grow the fastest

North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies. Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations. APAC is expected to be the fastest-growing region in the global audience analytics market, owing to the positive economic outlook, and increasing spending on Information Technology (IT) infrastructure and digital marketing tools.

The break-up profiles of primary participants are given below:


  • By company: Tier 1 – 43%, Tier 2 – 35%, and Tier 3 – 22%

  • By designation: C-level – 60%, Director level – 25%, and Others – 15%

  • By region: North America – 44%, Europe – 25%, APAC – 21%, and RoW –10%


The following key players in the ATS market are profiled in the report:


  • comScore (US)

  • Adobe (US)

  • Oracle (US)

  • IBM (US)

  • Google (US)

  • Unifi Software (US)

  • SAS (US)

  • Akamai (US)

  • Cxense (Norway)

  • NetBase Solutions (US)

  • Cadreon (US)

  • Socialbakers (Czech Republic)

  • Crimson Hexagon (US)

  • Quividi (France)

  • 3DiVi (US)

  • Flytxt (Netherlands)

  • Telmar (US)

  • StoryFit (US)

  • Brandchats (Spain)

  • Verto Analytics (US)

  • AnalyticsOwl (US)

  • Verimatrix (US)

  • Brandwatch (UK)

  • Sightcorp (Netherlands)

  • Lotame Solutions (US)


Research Coverage

The audience analytics market has been segmented on the basis of components, applications, organization size, verticals, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews, services, key strategies, new product launches, partnerships, agreements and collaborations, business expansions, and competitive landscape associated with the audience analytics market.

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the audience analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub segments across major regions.

  • This report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

  • This report helps stakeholders in better understanding the competitors and gaining more insights to better their position in the business. The competitive landscape section includes the vendor comparison of the major players in the audience analytics market.

Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Audience Analytics Market
4.2 Market By Solution (2018 vs 2023)
4.3 Market Shares of Top 3 Verticals and Regions, 2018
4.4 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing User Engagement on Digital Platforms
5.2.1.2 Growing Focus on Competitive Intelligence
5.2.1.3 Increasing Need to Improve the Audience Experience
5.2.2 Restraints
5.2.2.1 Complexities in Analytical Workflows
5.2.2.2 High Initial Upfront Cost of Analytics Platforms
5.2.3 Opportunities
5.2.3.1 Growing Efforts for the Development of Smart Cities
5.2.3.2 Increasing Adoption of Audience Analytics Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Concerns

6 Audience Analytics Market, By Component
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Professional Services
6.3.1.1 Training, Education, and Consulting
6.3.1.2 Support and Maintenance
6.3.2 Managed Services

7 Market By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence

8 Market By Organization Size
8.1 Introduction
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises

9 Audience Analytics Market, By Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Telecommunications and Ites
9.4 Healthcare and Life Sciences
9.5 Government and Public Sector
9.6 Manufacturing
9.7 Media and Entertainment
9.8 Retail and Consumer Goods
9.9 Travel and Hospitality
9.10 Others

10 Audience Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 Singapore
10.4.4 Australia and New Zealand
10.4.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 Qatar
10.5.4 South Africa
10.5.5 Rest of Mea
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America

11 Competitive Scenario
11.1 New Product Launches/Product Upgradations
11.2 Partnerships, Agreements, and Collaborations
11.3 Mergers and Acquisitions
11.4 Business Expansions

12 Company Profiles
12.1 Adobe
12.1.1 Business Overview
12.1.2 Products and Services Offered
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MnM View
12.2 IBM
12.2.1 Business Overview
12.2.2 Products and Services Offered
12.2.3 Recent Developments
12.2.4 SWOT Analysis
12.2.5 MnM View
12.3 Google
12.3.1 Business Overview
12.3.2 Products and Services Offered
12.3.3 Recent Developments
12.3.4 SWOT Analysis
12.3.5 MnM View
12.4 Oracle
12.4.1 Business Overview
12.4.2 Products and Services Offered
12.4.3 Recent Developments
12.4.4 SWOT Analysis
12.4.5 MnM View
12.5 SAS
12.5.1 Business Overview
12.5.3 Products and Services Offered
12.5.4 Recent Developments
12.5.5 MnM View
12.6 Akamai
12.6.1 Business Overview
12.6.2 Products and Services Offered
12.6.3 Recent Developments
12.6.4 MnM View
12.7 Comscore
12.7.1 Business Overview
12.7.3 Products and Services Offered
12.7.4 Recent Developments
12.7.5 SWOT Analysis
12.7.6 MnM View
12.8 Cxense
12.8.1 Business Overview
12.8.3 Products and Services Offered
12.8.4 Recent Developments
12.8.5 MnM View
12.9 Netbase Solutions
12.9.1 Products/Services Offered
12.9.2 Recent Developments
12.10 Unifi Software
12.11 Cadreon
12.12 Socialbakers
12.13 Crimson Hexagon
12.14 Quividi
12.15 3DIVI
12.16 Flytxt
12.17 Telmar
12.18 Storyfit
12.19 Brandchat
12.20 Verto Analytics
12.21 Analytic Owl
12.22 Verimatrix
12.23 Brandwatch
12.24 Lotame
12.25 Sightcorp

List of Tables

Table 1 Audience Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 2 Solution: Market Size By Region, 2016–2023 (USD Million)
Table 3 Market Size By Service, 2016–2023 (USD Million)
Table 4 Services: Market Size By Region, 2016–2023 (USD Million)
Table 5 Professional Services: Market Size By Region, 2016–2023 (USD Million)
Table 6 Audience Analytics Market Size, By Professional Service, 2016–2023 (USD Million)
Table 7 Training, Education, and Consulting: Market Size By Region, 2016–2023 (USD Million)
Table 8 Support and Maintenance: Market Size By Region, 2016–2023 (USD Million)
Table 9 Managed Services: Market Size By Region, 2016–2023 (USD Million)
Table 10 Audience Analytics Market Size, By Application, 2016–2023 (USD Million)
Table 11 Sales and Marketing Management: Market Size By Region, 2016–2023 (USD Million)
Table 12 Customer Experience Management: Market Size By Region, 2016–2023 (USD Million)
Table 13 Competitive Intelligence: Market Size By Region, 2016–2023 (USD Million)
Table 14 Market Size By Organization Size, 2016–2023 (USD Million)
Table 15 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 16 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 17 Audience Analytics Market Size, By Vertical, 2016–2023 (USD Million)
Table 18 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 19 Telecommunication and Ites: Market Size By Region, 2016–2023 (USD Million)
Table 20 Healthcare and Lifesciences: Market Size By Region, 2016–2023 (USD Million)
Table 21 Government & Public Sector: Market Size By Region, 2016–2023 (USD Million)
Table 22 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 23 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 24 Retail and Consumer Goods: Market Size By Region, 2016–2023 (USD Million)
Table 25 Transportation and Logistics: Market Size By Region, 2016–2023 (USD Million)
Table 26 Others: Market Size By Region, 2016–2023 (USD Million)
Table 27 Audience Analytics Market Size, By Region, 2016–2023 (USD Million)
Table 28 North America: Market Size By Component, 2016–2023 (USD Million)
Table 29 North America: Market Size By Services, 2016–2023 (USD Million)
Table 30 North America: Market Size By Professional Services, 2016–2023 (USD Million)
Table 31 North America: Market Size By Application 2016–2023 (USD Million)
Table 32 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 33 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 34 North America: Market Size By Country, 2016–2023 (USD Million)
Table 35 Europe: Audience Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 36 Europe: Market Size By Services, 2016–2023 (USD Million)
Table 37 Europe: Market Size By Professional Services, 2016–2023 (USD Million)
Table 38 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 39 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 40 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 41 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 42 Asia Pacific: Audience Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 43 Asia Pacific: Market Size By Services, 2016–2023 (USD Million)
Table 44 Asia Pacific: Market Size By Professional Services, 2016–2023 (USD Million)
Table 45 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 46 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 47 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 48 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 49 Middle East and Africa: Audience Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 50 Middle East and Africa: Market Size By Services, 2016–2023 (USD Million)
Table 51 Middle East and Africa: Market Size By Professional Services, 2016–2023 (USD Million)
Table 52 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 53 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 54 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 55 Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
Table 56 Latin America: Audience Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 57 Latin America: Market Size By Services, 2016–2023 (USD Million)
Table 58 Latin America: Market Size By Professional Services, 2016–2023 (USD Million)
Table 59 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 60 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 61 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Country, 2016–2023 (USD Million)
Table 63 New Product Launches/Product Upgradations, 2016–2018
Table 64 Mergers and Acquisitions, 2016–2017
Table 65 Business Expansions, 2016–2018

List of Figures

Figure 1 Audience Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Audience Analytics Market: Assumptions
Figure 9 Market Size and Growth, 2016–2023 (USD Million, Y-O-Y %)
Figure 10 Top 3 Segments With the Largest Market Shares in the Market
Figure 11 Audience Analytics Market: Regional Snapshot
Figure 12 Increasing User Engagement on Digital Platforms is Expected to Drive the Global Market
Figure 13 Solution Segment is Estimated to Have A Larger Market Size in 2018
Figure 14 Media and Entertainment Vertical and North America are Expected to Have the Largest Market Shares in 2018
Figure 15 Asia Pacific is Expected to Emerge as the Best Market for Investment Over the Next 5 Years
Figure 16 Audience Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Solutions Segment is Estimated to Have the Larger Market Size in 2018
Figure 18 Professional Services is Estimated to Have the Largest Market Size in 2018
Figure 19 Training, Education, and Consulting is Estimated to Have the Largest Market Size in 2018
Figure 20 Sales and Marketing Management is Estimated to Have the Largest Market Size in 2018
Figure 21 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 22 Media and Entertainment Vertical is Estimated to Have the Largest Market Size in 2018
Figure 23 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Adobe: Company Snapshot
Figure 27 Adobe: SWOT Analysis
Figure 28 IBM: Company Snapshot
Figure 29 IBM: SWOT Analysis
Figure 30 Google: Company Snapshot
Figure 31 Google: SWOT Analysis
Figure 32 Oracle : Company Snapshot
Figure 33 Oracle: SWOT Analysis
Figure 34 SAS: Company Snapshot
Figure 35 Akamai: Company Snapshot
Figure 36 Comscore: Company Snapshot
Figure 37 Comscore: SWOT Analysis
Figure 38 Cxense: Company Snapshot

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