KEY FINDINGS
Asia Pacific marketing automation software market was valued at $xx million in the year 2018 and is expected to reach $xx million by the end of the forecast period of 2019-2027 by exhibiting the highest CAGR of 10.41%. Availability of skilled talent, with investment favoring government regulations, and the growing number of outsourced projects are the main drivers of the IT sector in the Asia Pacific.
MARKET INSIGHTS
The marketing automation software market is segmented by application, verticals, end-users and deployment mode. The China marketing automation software market presently governs this region. The government of China is bringing policy change aimed towards investments in the service sector. IT software sales in China are being driven by low-cost computing. SaaS is a serious market in China, growing at a significant CAGR over the forecast period.
On the other hand, the Indian marketing automation software market is showing promise. According to OECD, India is the fastest growing G20 economy in the world. With positive economic outlook, and the introduction of new investment schemes like Make in India' and Digital India' by the government to aid in FDI investments, India's IT sector is expected to witness strong growth in the coming years.
COMPETITIVE INSIGHTS
Some of the established market players are Etrigue Corporation, Oracle Corporation, Act-On Software, Infusionsoft (KEAP), Greenrope, Cognizant Technology Solution, SAS Institute, Insidesales.Com Inc. (holding company of Inboundio), Hubspot Inc., International Business Machines Corporation, Sales Force, Hatchbuck, SAP SE, and Adobe Systems.
Asia Pacific Marketing Automation Software Market Forecast 2019-2027
Table of Contents
1. Research Scope
1.1. Study Goals
1.2. Scope Of The Market Study
1.3. Who Will Find This Report Useful?
1.4. Study And Forecasting Years
2. Research Methodology
2.1. Sources Of Data
2.1.1. Secondary Data
2.1.2. Primary Data
2.2. Top-Down Approach
2.3. Bottom-Up Approach
2.4. Data Triangulation
3. Executive Summary
3.1. Market Summary
3.2. Key Findings
3.2.1. Lead Nurturing And Lead Scoring Is The Fastest Growing Application In Marketing Automation Software Market
3.2.2. Cloud Is The Dominant Deployment Model In Marketing Automation Software Market
3.2.3. Sme Is The Fastest Growing End User In Marketing Automation Software Market
4. Market Dynamics
4.1. Market Definition & Scope
4.2. Market Drivers
4.2.1. Increasing Demand For Digital Marketing
4.2.2. Rising Demand To Integrate Marketing Efforts
4.2.3. Increasing Importance To Customer Experience
4.2.4. Growing Need For Lead Nurturing
4.2.5. Need For Higher Roi
4.3. Market Restraints
4.3.1. Data Related Concerns
4.3.2. Issues Related To Interoperability
4.4. Market Opportunities
4.4.1. Growth In Adoption Of Cloud-Based Technology
4.4.2. Growing Use Of Location-Based Marketing
4.5. Market Challenges
4.5.1. Incorporation With Existing Marketing System
4.5.2. Lack Of Knowledge And Skilled Employees
5. Market By Application
5.1. Campaign Management
5.2. E-Mail Marketing
5.3. Mobile Application
5.4. Inbound Marketing
5.5. Lead Nurturing And Lead Scoring
5.6. Reporting And Analytics
5.7. Social Media Marketing
5.8. Other Applications
6. Market By Verticals
6.1. Academic & Education
6.2. Advertising And Design
6.3. Bfsi
6.4. Healthcare
6.5. Manufacturing And Distribution
6.6. Media And Entertainment
6.7. Retail
6.8. Other Verticals
7. Market By Deployment
7.1. On-Premises
7.2. Cloud
8. Market By End-User
8.1. Smbs
8.2. Large Enterprises
9. Key Analytics
9.1. Porter's Five Force Model
9.1.1. Threat Of New Entrants
9.1.2. Threat Of Substitute
9.1.3. Bargaining Power Of Suppliers
9.1.4. Bargaining Power Of Buyers
9.1.5. Threat Of Competitive Rivalry
9.2. Opportunity Matrix
9.3. Vendor Landscape
9.4. Key Buying Criteria
10. Geographical Analysis
10.1. Asia Pacific
10.1.1. India
10.1.2. China
10.1.3. Japan
10.1.4. South Korea
10.1.5. Australia
10.1.6. Rest Of Asia Pacific (Roapac)
11. Competitive Landscape
11.1. Company Profile
11.1.1. International Business Machines Corporation
11.1.2. Oracle Corporation
11.1.3. Sales Force
11.1.4. Sap Se
11.1.5. Adobe Systems
11.1.6. Sas Institute
11.1.7. Act-On Software
11.1.8. Cognizant Technology Solution
11.1.9. Etrigue Corporation
11.1.10. Greenrope
11.1.11. Hatchbuck
11.1.12. Hubspot Inc.
11.1.13. Insidesales.Com Inc. (Holding Company Of Inboundio)
11.1.14. Infusionsoft (Keap)
List of Tables
Table 1 Asia Pacific Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
Table 2 Asia Pacific Marketing Automation Software Market, By Application, 2019-2027 (In $ Million)
Table 3 Asia Pacific Marketing Automation Software Market, By Verticals, 2019-2027 (In $ Million)
Table 4 Asia Pacific Marketing Automation Software Market, By Deployment, 2019-2027 (In $ Million)
Table 5 Asia Pacific Marketing Automation Software Market, By End-User, 2019-2027 (In $ Million)
Table 6 Opportunity Matrix
Table 7 Vendor Landscape
Table 8 Asia Pacific Marketing Automation Software Market, By Country, 2019-2027 (In $ Million)
List of Figures
Figure 1 Asia Pacific Marketing Automation Software Market Share, By Vertical 2018 & 2027 (%)
Figure 2 Asia Pacific Lead Nurturing And Lead Scoring Market, 2019 - 2027 (In $ Million)
Figure 3 Asia Pacific Cloud Market, 2019 - 2027 (In $ Million)
Figure 4 Asia Pacific Sme Market, 2019 - 2027 (In $ Million)
Figure 5 Asia Pacific Marketing Automation Software Market, By Campaign Management, 2019-2027 (In $ Million)
Figure 6 Asia Pacific Marketing Automation Software Market, By E-Mail Marketing, 2019-2027 (In $ Million)
Figure 7 Asia Pacific Marketing Automation Software Market, By Mobile Application, 2019-2027 (In $ Million)
Figure 8 Asia Pacific Marketing Automation Software Market, By Inbound Marketing, 2019-2027 (In $ Million)
Figure 9 Asia Pacific Marketing Automation Software Market, By Lead Nurturing And Lead Scoring, 2019-2027 (In $ Million)
Figure 10 Asia Pacific Marketing Automation Software Market, By Reporting And Analytics, 2019-2027 (In $ Million)
Figure 11 Asia Pacific Marketing Automation Software Market, By Social Media Marketing, 2019-2027 (In $ Million)
Figure 12 Asia Pacific Marketing Automation Software Market, By Other Applications, 2019-2027 (In $ Million)
Figure 13 Asia Pacific Marketing Automation Software Market, By Academic & Education, 2019-2027 (In $ Million)
Figure 14 Asia Pacific Marketing Automation Software Market, By Advertising And Design, 2019-2027 (In $ Million)
Figure 15 Asia Pacific Marketing Automation Software Market, By Bfsi, 2019-2027 (In $ Million)
Figure 16 Asia Pacific Marketing Automation Software Market, By Healthcare, 2019-2027 (In $ Million)
Figure 17 Asia Pacific Marketing Automation Software Market, By Manufacturing And Distribution, 2019-2027 (In $ Million)
Figure 18 Asia Pacific Marketing Automation Software Market, By Media And Entertainment, 2019-2027 (In $ Million)
Figure 19 Asia Pacific Marketing Automation Software Market, By Retail, 2019-2027 (In $ Million)
Figure 20 Asia Pacific Marketing Automation Software Market, By Other Verticals, 2019-2027 (In $ Million)
Figure 21 Asia Pacific Marketing Automation Software Market, By On-Premises, 2019-2027 (In $ Million)
Figure 22 Asia Pacific Marketing Automation Software Market, By Cloud, 2019-2027 (In $ Million)
Figure 23 Asia Pacific Marketing Automation Software Market, By Smbs, 2019-2027 (In $ Million)
Figure 24 Asia Pacific Marketing Automation Software Market, By Large Enterprises, 2019-2027 (In $ Million)
Figure 25 Porter's Five Force Model
Figure 26 Key Buying Criteria
Figure 27 Asia Pacific Marketing Automation Software Market, Regional Outlook, 2018 & 2027, (%)
Figure 28 India Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 29 China Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 30 Japan Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 31 South Korea Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 32 Australia Marketing Automation Software Market, 2019-2027 (In $ Million)
Figure 33 Rest Of Asia Pacific Marketing Automation Software Market, 2019-2027 (In $ Million)
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