Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025

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Date: 13-Feb-2018
No. of pages: 200
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Artificial intelligence (AI) in marketing market to grow at a CAGR of 29.79% between 2018 and 2025

The AI in marketing market is expected to be valued at USD 6.46 billion in 2018 and is likely to reach USD 40.09 billion by 2025, at a CAGR of 29.79% during the forecast period. Factors such as the growing adoption of customer-centric marketing strategies, increased use of social media for advertising, and increase in demand for virtual assistants are contributing to the growth of the AI in marketing market. For developing, managing, and implementing AI systems, companies require a workforce with certain skill sets. The limited number of AI experts is a major restraint for this market.

Search advertising to hold largest share of AI in marketing market in 2018

Search advertising applications are more sophisticated and deliver near-exact results to the search query. Improved algorithms, which now go beyond keyword matching, are fundamentally driving the growth of search advertising in small and medium-sized enterprises. Moreover, improved software to detect misspellings is further supplementing the growth of AI in search advertising. AI-enabled voice search is also among the fastest-growing applications. Improvements in natural language processing techniques are driving the growth of voice search.

Market for machine learning to grow at highest CAGR between 2018 and 2025

Machine learning holds a major share of the AI in marketing market. This is attributed to enormous availability of data, also called big data, and increasing adoption of ML by enterprises and federal agencies to gain useful insights. Machine learning’s ability to collect and handle big data, along with its increased ability to perform previously impossible calculations, is fueling the growth of the market for machine learning.

AI in marketing market in APAC to grow at highest CAGR between 2018 and 2025

China, Japan, South Korea, and India are among the major countries driving the AI in marketing market in APAC.The increasing adoption of deep learning and NLP technologies in finance, agriculture, marketing, and law applications is also driving the market in this region. Growing e-commerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries. Marketers are now looking for more sophisticated and state-of-the-art marketing solutions for large and ever-growing consumer base. This has resulted in the adoption of AI-enabled solutions for marketing in this region.

North America is expected to be a major contributor to the growth of the AI in marketing market in 2018.The top countries contributing to the AI in marketing market in North America include the US and Canada. The reason for the dominance of these countries is their well-established economies, which allows investments in new technologies to add more value to AI-based solutions.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across regions. The breakup of the profiles of primary participants has been given below.


  • By Company Type: Tier 1—25%, Tier 2—30%, and Tier 3—45%

  • By Designation: C-Level Executives—45%, Managers—35%, and Others (Sales, Marketing, and Product Managers)—20%

  • By Region: North America—50%, Europe—30%, APAC—10%, and RoW—10%


Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon(US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US).Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

Research Coverage

The AI in marketing market has been segmented on the basis of offerings, deployment types, applications, technologies, end-user industries, and regions. The market has been segmented on the basis of offerings into hardware, software, and services. The market, based on deployment types, has been segmented into cloud and on premises. On the basis of technologies, the market has been segmented into machine learning, context-aware computing, natural language processing, and computer vision. The market has been segmented on the basis of applications into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, and analytics platform, among others. The market has been segmented on the basis of end-user industries into BFSI, retail, consumer goods, media & entertainment, enterprise, and others (healthcare, manufacturing, education, and automotive).

Reasons to Buy the Report


  • This report segments the AI in marketing market comprehensively and provides the closest approximation of the size of the overall market and its sub segments for various applications across regions.

  • The report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities pertaining to the market.

Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for This Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in AI in Marketing Market
4.2 AI in Marketing Market, By Offering
4.3 AI in Marketing Market, By Deployment Type
4.4 AI in Marketing Market, By Technology
4.5 AI in Marketing Market, By Application and Region
4.6 AI in Marketing Market, By End-User Industry
4.7 AI in Marketing Market, By Country

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of Customer-Centric Marketing Strategies
5.2.1.2 Increased Use of Social Media for Advertising
5.2.1.3 Increase in Demand for Virtual Assistants
5.2.2 Restraints
5.2.2.1 Limited Number of AI Experts
5.2.3 Opportunities
5.2.3.1 Growth in Adoption of Cloud-Based Applications and Services
5.2.3.2 Evolution of Marketing Analytics
5.2.4 Challenges
5.2.4.1 Concerns Regarding Data Privacy
5.2.4.2 Unreliability of AI Algorithms

6 Artificial Intelligence in Marketing Market, By Offering
6.1 Introduction
6.2 Software
6.2.1 AI Solutions
6.2.2 AI Platforms
6.3 Hardware
6.3.1 Processor
6.3.2 Storage
6.3.3 Network
6.4 Services
6.4.1 Deployment & Integration
6.4.2 Support & Maintenance

7 Artificial Intelligence in Marketing Market, By Deployment Type
7.1 Introduction
7.2 Cloud Deployment
7.3 On-Premise Deployment

8 Artificial Intelligence in Marketing Market, By Technology
8.1 Introduction
8.2 Machine Learning
8.2.1 Deep Learning
8.2.2 Supervised Learning
8.2.3 Unsupervised Learning
8.2.4 Reinforcement Learning
8.2.5 Semi-Supervised Learning
8.3 Natural Language Processing (NLP)
8.4 Context-Aware Computing
8.5 Computer Vision

9 Artificial Intelligence in Marketing Market, By Application
9.1 Introduction
9.2 Search Advertising
9.3 Social Media Advertising
9.4 Dynamic Pricing
9.5 Virtual Assistant
9.6 Content Curation
9.7 Sales & Marketing Automation
9.8 Analytics Platform
9.9 Others

10 Artificial Intelligence in Marketing Market, By End-User Industry
10.1 Introduction
10.2 Enterprise
10.3 BFSI
10.4 Retail
10.5 Consumer Goods
10.6 Media & Advertising
10.7 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 Rest of Europe (RoE)
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 India
11.4.5 Rest of APAC (RoAPAC)
11.5 Rest of the World (RoW)
11.5.1 Middle East and Africa (MEA)
11.5.2 South America

12 Competitive Landscape
12.1 Overview
12.2 Market Ranking Analysis
12.3 Competitive Scenario
12.3.1 Product Launches
12.3.2 Partnerships and Collaborations
12.3.3 Acquisitions
12.3.4 Expansions

13 Company Profiles
13.1 Nvidia
13.1.1 Business Overview
13.1.2 Products Offered
13.1.3 Recent Developments
13.1.4 SWOT Analysis
13.1.5 MnM View
13.2 Intel
13.2.1 Business Overview
13.2.2 Products Offered
13.2.3 Recent Developments
13.2.4 SWOT Analysis
13.2.5 MnM View
13.3 Xilinx
13.3.1 Business Overview
13.3.2 Products Offered
13.3.3 Recent Developments
13.3.4 SWOT Analysis
13.3.5 MnM View
13.4 Samsung Electronics
13.4.1 Business Overview
13.4.2 Products Offered
13.4.3 Recent Developments
13.4.4 SWOT Analysis
13.4.5 MnM View
13.5 Micron
13.5.1 Business Overview
13.5.2 Products Offered
13.5.3 Recent Developments
13.5.4 SWOT Analysis
13.5.5 MnM View
13.6 IBM
13.6.1 Business Overview
13.6.2 Products Offered
13.6.3 Recent Developments
13.6.4 MnM View
13.7 Alphabet
13.7.1 Business Overview
13.7.2 Products Offered
13.7.3 Recent Developments
13.7.4 MnM View
13.8 Microsoft
13.8.1 Business Overview
13.8.2 Products Offered
13.8.3 Recent Developments
13.8.4 MnM View
13.9 Facebook
13.9.1 Business Overview
13.9.2 Products Offered
13.9.3 Recent Developments
13.9.4 MnM View
13.10 Amazon
13.10.1 Business Overview
13.10.2 Products Offered
13.10.3 Recent Developments
13.10.4 MnM View
13.11 Salesforce
13.11.1 Business Overview
13.11.2 Products Offered
13.11.3 Recent Developments
13.11.4 MnM View
13.12 Baidu
13.12.1 Business Overview
13.12.2 Products Offered
13.12.3 Recent Developments
13.12.4 MnM View
13.13 Sentient Technologies
13.13.1 Business Overview
13.13.2 Products Offered
13.13.3 Recent Developments
13.13.4 MnM View
13.14 Albert Technologies
13.14.1 Business Overview
13.14.2 Products Offered
13.14.3 Recent Developments
13.14.4 MnM View
13.15 Oculus360
13.15.1 Business Overview
13.15.2 Products Offered
13.15.3 MnM View
13.16 Other Key Companies
13.16.1 Twitter
13.16.2 Oracle
13.16.3 Insidesales
13.16.4 Persado
13.16.5 Mariana
13.16.6 Drawbridge
13.16.7 Narrative Science
13.16.8 Appier
13.16.9 Gumgum
13.16.10 Zensed

14 Appendix
14.1 Insights From Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports

List of Tables

Table 1 AI in Marketing Market, By Offering, 2015–2025 (USD Million)
Table 2 AI in Marketing Market, By Software, 2015–2025 (USD Million)
Table 3 AI in Marketing Market for Software, By AI Platform, 2015–2025 (USD Million)
Table 4 AI in Marketing Market for Software, By Region, 2015–2025 (USD Million)
Table 5 AI in Marketing Market, By Hardware, 2015–2025 (USD Million)
Table 6 AI in Marketing Market for Hardware, By Processor, 2015–2025 (USD Million)
Table 7 AI in Marketing Market for Hardware, By Region, 2015–2025 (USD Million)
Table 8 AI in Marketing Market, By Service, 2015–2025 (USD Million)
Table 9 AI in Marketing Market for Services, By Region, 2015–2025 (USD Million)
Table 10 AI in Marketing Market, By Deployment Type, 2015–2025 (USD Million)
Table 11 AI in Marketing Market for Cloud Deployment, By Region, 2015–2025 (USD Million)
Table 12 AI in Marketing Market for On-Premise Deployment, By Region, 2015–2025 (USD Million)
Table 13 AI in Marketing Market, By Technology, 2015–2025 (USD Million)
Table 14 AI in Marketing Market for Machine Learning, By Type, 2015–2025 (USD Million)
Table 15 AI in Marketing Market for Machine Learning, By Region, 2015–2025 (USD Million)
Table 16 AI in Marketing Market for NLP, By Type, 2015–2025 (USD Million)
Table 17 AI in Marketing Market for NLP, By Region, 2015–2025 (USD Million)
Table 18 AI in Marketing Market for Context-Aware Computing, By Type, 2015–2025 (USD Million)
Table 19 AI in Marketing Market for Context-Aware Computing, By Region, 2015–2025 (USD Million)
Table 20 AI in Marketing Market for Computer Vision, By Region, 2015–2025 (USD Million)
Table 21 AI in Marketing Market, By Application, 2015–2025 (USD Million)
Table 22 AI in Marketing Market for Search Advertising, By Region, 2015–2025 (USD Million)
Table 23 AI in Marketing Market for Social Media Advertising, By Region, 2015–2025 (USD Million)
Table 24 AI in Marketing Market for Dynamic Pricing, By Region, 2015–2025 (USD Million)
Table 25 AI in Marketing Market for Virtual Assistant, By Region, 2015–2025 (USD Million)
Table 26 AI in Marketing Market for Content Curation, By Region, 2015–2025 (USD Million)
Table 27 AI in Marketing Market for Sales & Marketing Automation, By Region, 2015–2025 (USD Million)
Table 28 AI in Marketing Market for Analytics Platform, By Region, 2015–2025 (USD Million)
Table 29 AI in Marketing Market for Others, By Region, 2015–2025 (USD Million)
Table 30 AI in Marketing Market, By End-User Industry, 2015–2025 (USD Million)
Table 31 AI in Marketing Market for Enterprise, By Region, 2015–2025 (USD Million)
Table 32 AI in Marketing Market for BFSI, By Region, 2015–2025 (USD Million)
Table 33 AI in Marketing Market for Retail, By Region, 2015–2025 (USD Million)
Table 34 AI in Marketing Market for Consumer Goods, By Region, 2015–2025 (USD Million)
Table 35 AI in Marketing Market for Media & Advertising, By Region, 2015–2025 (USD Million)
Table 36 AI in Marketing Market for Others, By Region, 2015–2025 (USD Million)
Table 37 AI in Marketing Market, By Region, 2015–2025 (USD Million)
Table 38 AI in Marketing Market in North America, By Country, 2015–2025 (USD Million)
Table 39 AI in Marketing Market in North America, By Application, 2015–2025 (USD Million)
Table 40 AI in Marketing Market in North America, By Deployment Type, 2015–2025 (USD Million)
Table 41 AI in Marketing Market in North America, By End-User Industry, 2015–2025 (USD Million)
Table 42 AI in Marketing Market in North America, By Technology, 2015–2025 (USD Million)
Table 43 AI in Marketing Market in North America, By Offering, 2015–2025 (USD Million)
Table 44 AI in Marketing Market in Europe, By Country, 2015–2025 (USD Million)
Table 45 AI in Marketing Market in Europe, By Application, 2015–2025 (USD Million)
Table 46 AI in Marketing Market in Europe, By Deployment Type, 2015–2025 (USD Million)
Table 47 AI in Marketing Market in Europe, By End-User Industry, 2015–2025 (USD Million)
Table 48 AI in Marketing Market in Europe, By Technology, 2015–2025 (USD Million)
Table 49 AI in Marketing Market in Europe, By Offering, 2015–2025 (USD Million)
Table 50 AI in Marketing Market in APAC, By Country, 2015–2025 (USD Million)
Table 51 AI in Marketing Market in APAC, By Application, 2015–2025 (USD Million)
Table 52 AI in Marketing Market in APAC, By Deployment Type, 2015–2025 (USD Million)
Table 53 AI in Marketing Market in APAC, By End-User Industry, 2015–2025 (USD Million)
Table 54 AI in Marketing Market in APAC, By Technology, 2015–2025 (USD Million)
Table 55 AI in Marketing Market in APAC, By Offering, 2015–2025 (USD Million)
Table 56 AI in Marketing Market in RoW, By Region, 2015–2025 (USD Million)
Table 57 AI in Marketing Market in RoW, By Application, 2015–2025 (USD Million)
Table 58 AI in Marketing Market in RoW, By Deployment Type, 2015–2025 (USD Million)
Table 59 AI in Marketing Market in RoW, By End-User Industry, 2015–2025 (USD Million)
Table 60 AI in Marketing Market in RoW, By Technology, 2015–2025 (USD Million)
Table 61 AI in Marketing Market in RoW, By Offering, 2015–2025 (USD Million)
Table 62 Top 5 Players in AI in Marketing Market for Hardware (2016)
Table 63 Top 5 Players in AI in Marketing Market for Solutions (2016)
Table 64 Product Launches, 2017
Table 65 Partnerships & Collaborations, 2017
Table 66 Acquisitions, 2016–2017
Table 67 Expansions, 2017

List of Figures

Figure 1 AI in Marketing Market: Research Methodology
Figure 2 Market Size Estimation Process Flow
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown & Data Triangulation
Figure 6 AI in Marketing Market, By Offering, 2018–2025
Figure 7 AI in Marketing Market, By Deployment Type, 2018–2025
Figure 8 AI in Marketing Market, By Technology, 2018 vs 2025
Figure 9 AI in Marketing Market, By Application, 2016–2025
Figure 10 AI in Marketing Market, By End-User Industry, 2016–2025
Figure 11 AI in Marketing Market, By Region, 2018–2025
Figure 12 Increasing Demand for Virtual Assistants Driving Growth of AI in Marketing Market
Figure 13 Software to Hold Largest Size of AI in Marketing Market Between 2018 and 2025
Figure 14 Cloud Deployment to Hold Largest Size of AI in Marketing Market Between 2018 and 2025
Figure 15 Market for Machine Learning to Grow at Highest CAGR During Forecast Period
Figure 16 Search Advertising to Hold Largest Share of AI in Marketing Market in 2018
Figure 17 Enterprise to Hold Largest Size of AI in Marketing Market By 2025
Figure 18 AI in Marketing Market in China to Grow at Highest CAGR During Forecast Period
Figure 19 AI in Marketing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Number of Social Media Users, 2010–2021
Figure 21 Time Spent on Social Networking By Internet Users Worldwide, 2012–2017 (Minutes)
Figure 22 Social Media Marketing Respondent Drivers
Figure 23 Software to Hold Largest Size of AI in Marketing Market in 2018
Figure 24 Machine Learning Framework to Hold Larger Size of AI Software in Marketing Market for AI Platforms in 2018
Figure 25 Processor to Hold Largest Size of AI in Marketing Market for Hardware in 2018
Figure 26 North America to Hold Largest Size of AI in Marketing Market for Services in 2018
Figure 27 Market for Cloud-Based Deployment to Grow at Higher CAGR During Forecast Period
Figure 28 Machine Learning to Hold Largest Share of AI in Marketing Market in 2018
Figure 29 Supervised Learning to Hold Largest Size of AI in Marketing Market for Machine Learning in 2018
Figure 30 Text Analytics to Hold Largest Size of AI in Marketing Market for NLP in 2018
Figure 31 User Context to Hold Largest Size of AI in Marketing Market for Context-Aware Computing in 2018
Figure 32 Search Advertising to Hold Largest Size of AI in Marketing Market in 2018
Figure 33 AI in Marketing Market for Dynamic Pricing in APAC to Grow at Highest CAGR During Forecast Period
Figure 34 North America to Hold Largest Size of AI in Marketing Market for Sales & Marketing Automation in 2018
Figure 35 Enterprise to Hold Largest Size of AI in Marketing Market By 2025
Figure 36 AI in Marketing Market for Retail in APAC to Grow at Highest CAGR During Forecast Period
Figure 37 North America to Hold Largest Size of AI in Marketing Market for Media & Advertising in 2018
Figure 38 North America to Hold Largest Size of AI in Marketing Market in 2018 and 2025
Figure 39 North America: AI in Marketing Market Snapshot
Figure 40 US to Hold Largest Size of AI in Marketing Market in North America in 2018
Figure 41 Europe: AI in Marketing Market Snapshot
Figure 42 UK to Hold Largest Size of AI in Marketing Market in Europe in 2018
Figure 43 APAC: AI in Marketing Market Snapshot
Figure 44 China to Hold Largest Size of AI in Marketing Market in APAC in 2018
Figure 45 South America to Hold Largest Size of AI in Marketing Market in RoW in 2018
Figure 46 Companies Adopted Product Launches as Key Growth Strategy Between 2015 and 2017
Figure 47 Nvidia: Company Snapshot
Figure 48 Intel: Company Snapshot
Figure 49 Xilinx: Company Snapshot
Figure 50 Samsung Electronics: Company Snapshot
Figure 51 Micron: Company Snapshot
Figure 52 IBM: Company Snapshot
Figure 53 Alphabet: Company Snapshot
Figure 54 Microsoft: Company Snapshot
Figure 55 Facebook: Company Snapshot
Figure 56 Amazon: Company Snapshot
Figure 57 Salesforce: Company Snapshot
Figure 58 Baidu: Company Snapshot
Figure 59 Albert Technologies: Company Snapshot

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