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Analytics as a Service Market by Solution (Financial Analytics, Risk Analytics, Customer Analytics), Services, Analytics Type (Prescriptive, Predictive), Deployment Model, Organization Size, Verticals, and Regions - Global Forecast to 2021

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Date: 29-Jun-2016
No. of pages: 189
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“Increased ability of technologies to process huge workload through cloud is one of the drivers driving analytics-as-a-service market”

The global analytics-as-a-service market size is estimated to grow from USD 4.76 billion in 2016 to USD 23.49 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 37.6%. There is increase in data traffic due to the exponential growth of big data, analytics, and other technological modules. Hence there is a huge demand for advanced analytical solution to analyze the data and get the actionable insights.

“The analytics-as-a-service solution market accounts for the largest market share during the forecast period”

The analytics-as-a-service market by solution is estimated to grow with the largest market share during the forecast period. These solutions are being used in various verticals and provide tremendous applications. For example, the financial analytics is being used for asset & liability management, budgetary control management, general ledger management, payables & receivables management, and profitability management.

“APAC is projected to grow at the highest rate during the forecast period”

North America holds the largest market share in 2016 and the trend is expected to continue in the coming years. The analytics-as-a-service market is showing strong positive trends in the region as several companies and industries are adopting analytics-as- a-service at various levels as a part of their strategy in order to strive in the market and to increase their productivity. The APAC market is expected to witness exponential growth and projected to be the fastest-growing region for the global analytics-as-a-service market. This is due to the rising demand for analytics-as-a-service solutions and services in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:


  • By Company Type: Tier 1:30%, Tier 2: 10%, and Tier 3:60%

  • By Designation: C-level:20%, Director level:30%, and Others:50%

  • By Region: North America:60%, Europe:10%, APAC:30%,


The various key vendors profiled in the report are as follows:


  • International Business Machine Corporation (U.S.)

  • Oracle Corporation (U.S.)

  • Computer Science Corporation (U.S.)

  • Hewlett-Packard Enterprise (U.S.)

  • Google Incorporation (U.S.)

  • SAS Institute (U.S.)

  • Amazon Web Service (U.S.)

  • EMC Corporation (U.S.)

  • Good data (U.S.)

  • Microsoft Corporation (U.S.)


The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the analytics-as-a-service market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different verticals and regions.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to better understand the competitor and gain more insights to better their position in the business. The competitive landscape section includes new product launches, partnerships, agreements & collaborations, mergers & acquisitions, and expansions.

Analytics as a Service Market by Solution (Financial Analytics, Risk Analytics, Customer Analytics), Services, Analytics Type (Prescriptive, Predictive), Deployment Model, Organization Size, Verticals, and Regions - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in Analytics-as-a-Service Market
4.2 Market Share of Top Three Solutions and Regions
4.3 Lifecycle Analysis, By Region
4.4 Market Investment Scenario
4.5 Analytics-as-a-Service Market : Top Three Verticals

5 Analytics-as-a-Service Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Solution
5.2.2 By Service
5.2.3 By Analytics Type
5.2.4 By Deployment Model
5.2.5 By Orgnaization Size
5.2.6 By Vertical
5.2.7 By Region
5.3 Evolution
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increased Ability of Technologies to Process Huge Workload Through Cloud
5.4.1.2 Business Intelligence Maturation
5.4.1.3 Lower Cost of Ownership
5.4.2 Restraints
5.4.2.1 Data Security and Availability Issues
5.4.2.2 Complex Analytical Workflow
5.4.3 Opportunities
5.4.3.1 Increased Usage of Machine Generated Data
5.4.3.2 Growing Demand of Mobile Devices for Analytics
5.4.3.3 Increase in the Amount of Data Across Various Verticals
5.4.4 Challenges
5.4.4.1 Data Diversity
5.4.4.2 Lack of Analytical Knowledge

6 Analytics-as-a-Service Market: Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Technology Trends and Standards
6.3.1 Standard and Guidelines for Cloud
6.3.1.1 Cloud Standard Customer Council (CSCC)
6.3.1.2 Cloud Security Alliance (CSA)
6.3.1.3 Fair Credit Reporting Act
6.4 Strategic Benchmarking

7 Analytics-as-a-Service Market Analysis, By Component
7.1 Introduction
7.2 Solutions
7.2.1 Financial Analytics
7.2.1.1 Major Applications
7.2.1.1.1 Asset and Liability Management
7.2.1.1.2 Budgetary Control Management
7.2.1.1.3 General Ledger Management
7.2.1.1.4 Payables and Receivables Management
7.2.1.1.5 Profitability Management
7.2.1.1.6 Others
7.2.2 Risk Analytics
7.2.2.1 Major Applications
7.2.2.1.1 Cyber Risk Management
7.2.2.1.2 Operational Risk Management
7.2.2.1.3 Credit and Market Risk Management
7.2.3 Customer Analytics
7.2.3.1 Major Applications
7.2.3.1.1 Customer Segmentation and Clustering
7.2.3.1.2 Customer Behavior Analysis
7.2.3.1.3 Loyalty and Customer Experience Management
7.2.4 Marketing Analytics
7.2.4.1 Major Applications
7.2.4.1.1 Marketing Campaign Monitoring
7.2.4.1.2 Predictive Modeling
7.2.4.1.3 Yield Management
7.2.4.1.4 Product Or Service Development Strategies
7.2.5 Sales Analytics
7.2.5.1 Major Applications
7.2.5.1.1 Sales Lifecycle Management
7.2.5.1.2 Sales Reps Efficiency Optimization
7.2.6 Web and Social Media Analytics
7.2.6.1 Major Applications
7.2.6.1.1 Social Media Management
7.2.6.1.2 Search Engine Optimization
7.2.6.1.3 Performance Monitoring
7.2.7 Supply Chain Analytics
7.2.7.1 Major Applications
7.2.7.1.1 Supply Chain Planning and Procurement
7.2.7.1.2 Sales and Operations Planning
7.2.7.1.3 Distribution and Logistics Optimization
7.2.7.1.4 Inventory Optimization
7.2.7.1.5 Manufacturing Analysis
7.2.8 Network Analytics
7.2.8.1 Major Applications
7.2.8.1.1 Intelligent Network Optimization
7.2.8.1.2 Traffic Management
7.2.9 Others
7.3 Services
7.3.1 Consulting Services
7.3.2 Managed Services
7.3.3 Support and Maintenance Services

8 Analytics-as-a-Service Market Analysis, By Analytics  Type
8.1 Introduction
8.2 Predictive Analytics
8.3 Prescriptive Analytics
8.4 Diagnostic Analytics
8.5 Descriptive Analytics

9 Analytics-as-a-Service Market Analysis, By Deployment Model
9.1 Introduction
9.2 Public Cloud
9.3 Private Cloud
9.4 Hybrid Cloud

10 Analytics-as-a-Service Market Analysis, By Organization Size
10.1 Introduction
10.2 Small and Medium Businesses
10.3 Large Enterprises

11 Analytics-as-a-Service Market Analysis, By Vertical
11.1 Introduction
11.2 Banking, Financial Services and Insurance
11.3 Retail and Wholesale
11.4 Government
11.5 Healthcare and Life Sciences
11.6 Manufacturing
11.7 Telecommunication and It
11.8 Energy and Utility
11.9 Travel and Hospitality
11.10 Transportation and Logistics
11.11 Media and Entertainment
11.12 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East and Africa (MEA)
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Portfolio Comparison
13.3 Competitive Situation and Trends
13.3.1 New Product Launches
13.3.2 Partnerships, Collaborations, and Agreements
13.3.3 Acquisitions

14 Company Profiles
14.1 Introduction
14.2 IBM Corporation
14.2.1 Business Overview
14.2.2 Products Offered
14.2.3 Recent Developments
14.2.4 MnM View
14.2.4.1 Key Strategies
14.2.4.2 SWOT Analysis
14.3 Oracle Corporation
14.3.1 Business Overview
14.3.2 Products Offered
14.3.3 Recent Developments
14.3.4 MnM View
14.3.4.1 Key Strategies
14.3.4.2 SWOT Analysis
14.4 Computer Science Corporation (CSC)
14.4.1 Business Overview
14.4.2 Products Offered
14.4.3 Recent Developments
14.4.4 MnM View
14.4.4.1 Key Strategies
14.4.4.2 SWOT Analysis
14.5 Hewlett-Packard Enterprise (HPE)
14.5.1 Business Overview
14.5.2 Products Offered
14.5.3 Recent Developments
14.5.4 MnM Views
14.5.4.1 Key Strategies
14.5.4.2 SWOT Analysis
14.6 SAS Institute
14.6.1 Business Overview
14.6.2 Products Offered
14.6.3 Recent Developments
14.6.4 MnM View
14.6.4.1 Key Strategies
14.6.4.2 SWOT Analysis
14.7 Google, Inc.
14.7.1 Business Overview
14.7.2 Products Offered
14.7.3 Recent Developments
14.8 Amazon Web Services (AWS)
14.8.1 Business Overview
14.8.2 Products Offered
14.8.3 Recent Developments
14.9 EMC Corporation
14.9.1 Business Overview
14.9.2 Products Offered
14.9.3 Recent Developments
14.10 Gooddata Corporation
14.10.1 Business Overview
14.10.2 Products Offered
14.10.3 Recent Developments
14.11 Microsoft Corporation
14.11.1 Business Overview
14.11.2 Services Offered
14.11.3 Recent Developments
14.12 Other Major Vendors
14.12.1 Bigml, Inc.
14.12.2 Cloudera, Inc.
14.12.3 Hitachi, Ltd.
14.12.4 Guavus, Inc.
14.12.5 1010data, Inc.

15 Appendix
15.1 Key Insights From Industry Experts
15.2 Discussion Guide
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customization
15.5 Related Reports

List of Tables

Table 1 Analytics-as-a-Service Market Size and Growth Rate, 2014–2021 (USD Billion, Y-O-Y %)
Table 2 Analytics-as-a-Service, By Component, 2014–2021 (USD Billion)
Table 3 Market Size, By Solution, 2014–2021 (USD Million)
Table 4 Financial Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Risk Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Customer Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Marketing Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Sales Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 9 Web and Social Media Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 10 Supply Chain Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 11 Network Analytics: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 12 Others: Analytics-as-a-Service Solutions Market Size, By Region, 2014–2021 (USD Million)
Table 13 Analytics-as-a-Service Market Size, By Service, 2014–2021 (USD Million)
Table 14 Consulting Services: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Support and Maintenance Services: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Analytics-as-a-Service Market Size, By Type, 2014–2021 (USD Billion)
Table 18 Predictive Analytics: Market Size, By Vertical, 2014–2021 (USD Million)
Table 19 Prescriptive Analytics : Market Size, By Vertical, 2014–2021 (USD Million)
Table 20 Diagnostic Analytics: Market Size, By Vertical, 2014–2021 (USD Million)
Table 21 Descriptive Analytics: Market Size, By Vertical, 2014–2021 (USD Million)
Table 22 Analytics-as-a-Service Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 23 Public Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Private Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Hybrid Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Analytics-as-a-Service Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 27 Small and Medium Businesses: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Analytics-as-a-Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 30 BFSI: Market Size, By Component, 2014–2021 (USD Million)
Table 31 BFSI: Market Size, By Solution, 2014–2021 (USD Million)
Table 32 BFSI: Market Size, By Service, 2014–2021 (USD Million)
Table 33 Retail and Wholesale: Market Size, By Component, 2014–2021 (USD Million)
Table 34 Retail and Wholesale: Market Size, By Solution, 2014–2021 (USD Million)
Table 35 Retail and Wholesale: Market Size, By Service, 2014–2021 (USD Million)
Table 36 Government: Market Size, By Component, 2014–2021 (USD Million)
Table 37 Government: Market Size, By Solution, 2014–2021 (USD Million)
Table 38 Government: Market Size, By Service, 2014–2021 (USD Million)
Table 39 Healthcare and Life Sciences: Market Size, By Component, 2014–2021 (USD Million)
Table 40 Healthcare and Life Sciences: Market Size, By Solution, 2014–2021 (USD Million)
Table 41 Healthcare and Life Sciences: Market Size, By Service, 2014–2021 (USD Million)
Table 42 Manufacturing: Market Size, By Component, 2014–2021 (USD Million)
Table 43 Manufacturing: Market Size, By Solution, 2014–2021 (USD Million)
Table 44 Manufacturing: Market Size, By Service, 2014–2021 (USD Million)
Table 45 Telecommunication and It: Market Size, By Component, 2014–2021 (USD Million)
Table 46 Telecommunication and It: Market Size, By Solution, 2014–2021 (USD Million)
Table 47 Telecommunication and It: Market Size, By Service, 2014–2021 (USD Million)
Table 48 Energy and Utility: Analytics-as-a-Service Market Size, By Component, 2014–2021 (USD Million)
Table 49 Energy and Utility: Market Size, By Solution, 2014–2021 (USD Million)
Table 50 Energy and Utility: Market Size, By Service, 2014–2021 (USD Million)
Table 51 Travel and Hospitality: Market Size, By Component, 2014–2021 (USD Million)
Table 52 Travel and Hospitality: Market Size, By Solution, 2014–2021 (USD Million)
Table 53 Travel and Hospitality: Market Size, By Service, 2014–2021 (USD Million)
Table 54 Transportation and Logistics: Market Size, By Component, 2014–2021 (USD Million)
Table 55 Transportation and Logistics: Market Size, By Solution, 2014–2021 (USD Million)
Table 56 Transportation and Logistics: Market Size, By Service, 2014–2021 (USD Million)
Table 57 Media and Entertainment: Market Size, By Component, 2014–2021 (USD Million)
Table 58 Media and Entertainment: Market Size, By Solution, 2014–2021 (USD Million)
Table 59 Media and Entertainment: Market Size, By Service, 2014–2021 (USD Million)
Table 60 Others : Market Size, By Component, 2014–2021 (USD Million)
Table 61 Others : Market Size, By Solution, 2014–2021 (USD Million)
Table 62 Others : Market Size, By Service, 2014–2021 (USD Million)
Table 63 Analytics-as-a-Service Market Size, By Region, 2014-2021 (USD Billion)
Table 64 North America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 65 North America: Market Size, By Solution, 2014-2021 (USD Million)
Table 66 North America: Market Size, By Service, 2014-2021 (USD Million)
Table 67 North America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 68 North America: Market Size, By Type, 2014-2021 (USD Million)
Table 69 Europe: Analytics-as-a-Service Market Size, By Organization Size , 2014-2021 (USD Million)
Table 70 Europe: Market Size, By Solution, 2014-2021 (USD Million)
Table 71 Europe: Market Size, By Service, 2014-2021 (USD Million)
Table 72 Europe: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 73 Europe: Market Size, By Type, 2014-2021 (USD Million)
Table 74 Asia-Pacific: Market Size, By Organization Size , 2014-2021 (USD Million)
Table 75 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million)
Table 76 Asia-Pacific: Market Size, By Service, 2014-2021 (USD Million)
Table 77 Asia-Pacific: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 78 Asia-Pacific: Market Size, By Type, 2014-2021 (USD Million)
Table 79 Middle East and Africa: Market Size, By Organization Size , 2014-2021 (USD Million)
Table 80 Middle East and Africa: Market Size, By Solution, 2014-2021 (USD Million)
Table 81 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million)
Table 82 Middle East and Africa: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 83 Middle East and Africa: Market Size, By Type, 2014-2021 (USD Million)
Table 84 Latin America: Market Size, By Organization Size , 2014-2021 (USD Million)
Table 85 Latin America: Market Size, By Solution, 2014-2021 (USD Million)
Table 86 Latin America: Market Size, By Service, 2014-2021 (USD Million)
Table 87 Latin America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 88 Latin America: Analytics-as-a-Service Market Size, By Type, 2014-2021 (USD Million)
Table 89 New Product Launches, 2011–2016
Table 90 Partnerships, Collaborations, and Agreements, 2011–2016
Table 91 Acquisitions, 2013–2016

List of Figures

Figure 1 Analytics-as-a-Service Market: Market Segmentation
Figure 2 Analytics-as-a-Service Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Analytics-as-a-Service Market: Assumptions
Figure 8 Top Three Segments for Analytics-as-a-Service Market, 2016–2021
Figure 9 North America is Estimated to Hold the Largest Market Share in 2016
Figure 10 Growth Trend of Analytics-as-a-Service Market (2016–2021)
Figure 11 Geographic Lifecycle Analysis (2016): Asia-Pacific Market is Increasing With the Highest Growth Rate
Figure 12 Market Investment Scenario: Asia-Pacific Rise as the Best Opportunity Market for Investment in the Next 5 Years
Figure 13 BFSI is Estimated to Hold the Largest Market Size in 2016
Figure 14 Analytics-as-a-Service Market: By Solution
Figure 15 Market: By Service
Figure 16 Market: By Analytics Type
Figure 17 Market: By Deployment Model
Figure 18 Market: By Organization Size
Figure 19 Market: By Vertical
Figure 20 Market: By Region
Figure 21 Market: Evolution
Figure 22 Analytics-as-a-Service: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Analytics-as-a-Service Market: Value Chain Analysis
Figure 24 Strategic Benchmarking: Analytics-as-a-Service Market
Figure 25 Solution Component is Expected to Have the Largest Market Size in 2016
Figure 26 Analytics-as-a-Service Solution is Expected to Have the Largest Market Size in 2016
Figure 27 Consulting Services Segment has the Highest Market Size and the Trend is Expected to Continue
Figure 28 Descriptive Analytics Segment is Expected to Hold the Largest Market Share in 2016
Figure 29 Hybrid Cloud Deployment Model is Expected to Hold the Largest Market Share in 2016
Figure 30 Large Enterprises Segment is Expected to Hold the Largest Market Share in 2016
Figure 31 BFSI Vertical is Expected to Hold the Largest Market Share Among Verticals in the Analytics-as-a-Service Market in 2016
Figure 32 North America is Expected to Have the Largest Market Size in 2016
Figure 33 North America Analytics-as-a-Service Market Snapshot
Figure 34 Asia-Pacific Analytics-as-a-Service Market Snapshot
Figure 35 Companies Adopted New Product Launch as the Key Growth Strategy Over the Period of 2011–2016
Figure 36 Analytics-as-a-Service Market: Portfolio Comparison
Figure 37 Market Evaluation Framework
Figure 38 Battle for Market Share: Partnerships, Collaborations, and Agreements Was the Key Strategy Adopted By Top Players in the Market
Figure 39 Geographic Revenue Mix of Top Market Players
Figure 40 IBM Corporation: Company Snapshot
Figure 41 IBM Corporation: SWOT Analysis
Figure 42 Oracle Corporation: Company Snapshot
Figure 43 Oracle Corporation: SWOT Analysis
Figure 44 Computer Science Corporation (CSC): Company Snapshot
Figure 45 Computer Science Corporation (CSC): SWOT Analysis
Figure 46 Hewlett-Packard Enterprises (HPE): Company Snapshot
Figure 47 Hewlett-Packard Enterprise (HPE): SWOT Analysis
Figure 48 SAS Institute: Company Snapshot
Figure 49 SAS Institute: SWOT Analysis
Figure 50 Google, Inc.: Company Snapshot
Figure 51 Amazon Web Services: Company Snapshot
Figure 52 EMC Corporation: Company Snapshot
Figure 53 Gooddata Corporation: Company Snapshot
Figure 54 Microsoft Corporation: Company Snapshot

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