AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023

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Date: 05-Jun-2018
No. of pages: 179
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The Artificial Intelligence (AI) in social media market is expected to grow at a CAGR of 28.3% during the forecast period

MarketsandMarkets forecasts the global AI in social media market to grow from USD 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The increasing adoption of the AI technology for various applications in the social media sector and the utilization of AI-enabled smart phones are expected to drive the growth of the AI in social media market. The limited number of AI experts and slow digitalization rate are affecting the adoption of the AI technology in the emerging economies, which in turn, are restraining the growth of the market.

The predictive risk assessment segment is expected to grow at the highest CAGR during the forecast period

On the basis of applications, the AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. AI-enabled predictive risk assessment applications include competitive intelligence, fraud detection and prevention, compliance, and public safety and law enforcement.

Among technologies, the machine learning and deep learning segment is expected to have the largest market size during the forecast period

The machine learning and deep learning technology is gaining importance in social media platforms, because it determines data patterns using AI, big data, and analytics from unstructured data that is generated on the social media.The growth of the machine learning and deep learning technology is expected to have fueled, due to its utilization in self-learning services and automating social media applications.

North America is expected to have the largest market size during the forecast period

Among regions, North America is expected to have the largest market size in the AI in social media market during the forecast period. The North American region has shown increased investments in the market. A considerable growth is expected in the region during the forecast period.The US is one of the biggest markets for AI-based solutions in this region.In this region, the enterprises and governments have adopted AI in social media technologies for providing better customer experience.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the AI in social media market.


  • By Company Type: Tier I:24%, Tier II:40%, and Tier III:36%

  • By Designation:C-Level:24%, Director Level:36%, and Others:40%

  • By Region: North America:28%, EMEA: 38%, and APAC:34%


The report includes the study of the key players offering AI in social media solutions and services. Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (CANADA), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg)are a few companies that have been profiled in the report.The report includes an in-depth competitive analysis of these key AI in social media market players, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The AI in social media market has been segmented on the basis of technologies, applications, components (solutions and services), enterprise size, end-user, and regions. The technology segment of the AI in social media market includes machine learning and deep learning, and NLP. The application segment includes sales and marketing, customer experience management, and predictive risk assessment. The solutions segment includes software tools and platforms, while the services segment includes support and maintenance, training, and system integration. On the basis of enterprise size, the AI in social media market has been divided into Small and Medium-sized Enterprises(SMEs) and large enterprises. Finally, on the basis of regions, the AI in social media market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the AI in social media market in the following ways:


  • The report segments the market into various sub segments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its sub segments. The market numbers are further split across various end-users and regions.

  • The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

  • The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the AI in Social Media Market
4.2 Market Applications
4.3 Market Leading Applications and Regions
4.4 Market Potential, By Region
4.5 Market By Component
4.6 Market By Region

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing User Engagement on Social Media Using Smartphones
5.2.1.2 Utilization of the AI Technology in Social Media to Understand Market Trends and Gain A Competitive Edge
5.2.1.3 Integration of the AI Technology With Social Media for Effective Advertising
5.2.2 Restraints
5.2.2.1 Limited Number of AI Experts
5.2.2.2 Slow Digitalization Rate Affecting the Adoption of the AI Technology in Emerging Economies
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.4 Challenges
5.2.4.1 Lack of Standards to Manage the Increasing Unstructured Data
5.2.4.2 Concerns Related to the Data Privacy
5.3 AI in Social Media Market: Use Cases
5.3.1 Introduction
5.3.2 Use Case: Scenario 1
5.3.3 Use Case: Scenario 2
5.3.4 Use Case: Scenario 3
5.3.5 Use Case: Scenario 4
5.3.6 Use Case: Scenario 5
5.3.7 Use Case: Scenario 6
5.4 Types of Social Media Platforms
5.4.1 Introduction
5.4.2 Social Networking
5.4.3 Microblogging
5.4.4 Photo Sharing
5.4.5 Video

6 AI in Social Media Market, By Technology
6.1 Introduction
6.2 Machine Learning and Deep Learning
6.3 Natural Language Processing

7 AI in Social Media Market, By Application
7.1 Introduction
7.2 Sales and Marketing
7.3 Customer Experience Management
7.4 Predictive Risk Assessment
7.4.1 Competitive Intelligence
7.4.2 Fraud Detection and Prevention
7.4.3 Compliance
7.4.4 Public Safety and Law Enforcement

8 Market By Component
8.1 Introduction
8.2 Solutions
8.2.1 Software Tools
8.2.2 Platforms
8.3 Services
8.3.1 Support and Maintenance
8.3.2 System Integration
8.3.3 Training

9 AI in Social Media Market, By Enterprise Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises

10 AI in Social Media Market, By End-User
10.1 Introduction
10.2 Retail and Ecommerce
10.3 Banking, Financial Services, and Insurance
10.4 Media and Advertising
10.5 Education
10.6 Public Utilities
10.7 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 Middle East and Africa
11.6.1 United Arab Emirates
11.6.2 South Africa
11.6.3 Rest of Middle East and Africa

12 Competitive Landscape
12.1 Overview
12.2 Top Players Operating in the AI in Social Media Market
12.3 Competitive Scenario
12.3.1 New Product/Service Launches and Product/Service Enhancements
12.3.2 Agreements and Partnerships
12.3.3 Acquisitions
12.3.4 Expansions

13 Company Profiles
13.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 Google
13.3 Facebook
13.4 Microsoft
13.5 AWS
13.6 IBM
13.7 Adobe Systems
13.8 Baidu
13.9 Salesforce
13.10 Twitter
13.11 Snap
13.12 Clarabridge
13.13 Converseon
13.14 Sprinklr
13.15 Unmetric
13.16 Isentium
13.17 Cluep
13.18 Netbase
13.19 Spredfast
13.20 Synthesio
13.21 Crimson Hexagon
13.22 Hootsuite
13.23 Sprout Social
13.24 Vidora
13.25 Meltwater
13.26 Talkwalker

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Industry Excerpts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Global Market Size and Growth Rate, 2016–2023
Table 3 AI in Social Media Market Size, By Technology, 2016–2023 (USD Million)
Table 4 Machine Learning and Deep Learning: Market Size By Region, 2016–2023 (USD Million)
Table 5 Natural Language Processing: Market Size By Region, 2016–2023 (USD Million)
Table 6 AI in Social Media Market Size, By Application, 2016–2023 (USD Million)
Table 7 Sales and Marketing: Market Size By Region, 2016–2023 (USD Million)
Table 8 Customer Experience Management: Market Size By Region, 2016–2023 (USD Million)
Table 9 Predictive Risk Assessment: Market Size By Region, 2016–2023 (USD Million)
Table 10 AI in Social Media Market Size, By Component, 2016–2023 (USD Million)
Table 11 Solutions: Market Size By Type, 2016–2023 (USD Million)
Table 12 Software Tools: Market Size By Region, 2016–2023 (USD Million)
Table 13 Platforms: Market Size By Region, 2016–2023 (USD Million)
Table 14 Services: Market Size By Type, 2016–2023 (USD Million)
Table 15 Support and Maintenance: Market Size By Region, 2016–2023 (USD Million)
Table 16 System Integration: Market Size By Region, 2016–2023 (USD Million)
Table 17 Training: Market Size By Region, 2016–2023 (USD Million)
Table 18 AI in Social Media Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 20 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 21 AI in Social Media Market Size, By End-User, 2016–2023 (USD Million)
Table 22 Retail and Ecommerce: Market Size By Region, 2016–2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 24 Media and Advertising: Market Size By Region, 2016–2023 (USD Million)
Table 25 Education: Market Size By Region, 2016–2023 (USD Million)
Table 26 Public Utilities: Market Size By Region, 2016–2023 (USD Million)
Table 27 Others: Market Size By Region, 2016–2023 (USD Million)
Table 28 AI in Social Media Market Size, By Region, 2016–2023 (USD Million)
Table 29 Internet Users in North America, 2017–2023 (Million)
Table 30 Smartphone Users in North America, 2017–2023 (Million)
Table 31 North America: Market Size By Country, 2016–2023 (USD Million)
Table 32 North America: Market Size By Technology, 2016–2023 (USD Million)
Table 33 North America: Market Size By Application, 2016–2023 (USD Million)
Table 34 North America: Market Size By Component, 2016–2023 (USD Million)
Table 35 North America: Market Size By Solution, 2016–2023 (USD Million)
Table 36 North America: Market Size By Service, 2016–2023 (USD Million)
Table 37 North America: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 38 North America: Market Size By End-User, 2016–2023 (USD Million)
Table 39 Internet Users in Europe, 2017–2023 (Million)
Table 40 Smartphone Users in Europe, 2017–2023 (Million)
Table 41 Europe: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Technology, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Solution, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 48 Europe: Market Size By End-User, 2016–2023 (USD Million)
Table 49 Internet Users in Asia Pacific, 2017–2023 (Million)
Table 50 Smartphone Users in Asia Pacific, 2017–2023 (Million)
Table 51 Asia Pacific: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Technology, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Solution, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By End-User, 2016–2023 (USD Million)
Table 59 Internet Users in Latin America, 2017–2023 (Million)
Table 60 Smartphone Users in Latin America, 2017–2023 (Million)
Table 61 Latin America: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Technology, 2016–2023 (USD Million)
Table 63 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 65 Latin America: Market Size By Solution, 2016–2023 (USD Million)
Table 66 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 67 Latin America: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 68 Latin America: Market Size By End-User, 2016–2023 (USD Million)
Table 69 Internet Users in the Middle East and Africa, 2017–2023 (Million)
Table 70 Smartphone Users in Middle East and Africa, 2017–2023 (Million)
Table 71 Middle East and Africa: AI in Social Media Market Size, By Country, 2016–2023 (USD Million)
Table 72 Middle East and Africa: Market Size By Technology, 2016–2023 (USD Million)
Table 73 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 74 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 75 Middle East and Africa: Market Size By Solution, 2016–2023 (USD Million)
Table 76 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 77 Middle East and Africa: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 78 Middle East and Africa: Market Size By End-User, 2016–2023 (USD Million)
Table 79 Market Ranking for AI in Social Media Market, 2018
Table 80 New Product/Service Launches and Product/Service Enhancements, 2015–2018
Table 81 Agreements and Partnerships, 2016–2017
Table 82 Acquisitions, 2015–2018
Table 83 Expansions, 2017–2018

List of Figures

Figure 1 Global AI in Social Media Market Segmentation
Figure 2 Global Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 North America is Estimated to Have the Largest Market Share in 2018
Figure 8 AI in Social Media Market Snapshot, By Technology, 2017
Figure 9 Market Snapshot By Application, 2017
Figure 10 Market Snapshot By Component, 2017
Figure 11 Market Snapshot By Solution, 2017
Figure 12 Market Snapshot By Service, 2017
Figure 13 Market Snapshot By Enterprise Size, 2017
Figure 14 ia Market Snapshot By End-User, 2017
Figure 15 The Global AI in Social Media Market is Expected to Witness Significant Growth During the Forecast Period
Figure 16 Predictive Risk Assessment Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Sales and Marketing and North America Region are Estimated to Have the Largest Market Shares in the AI in Social Media Market in 2018
Figure 18 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 19 Solutions Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 20 North America Region is Estimated to Have the Largest Market Share in 2018
Figure 21 Market Investment Scenario: Asia Pacific is Expected to Be the Best Region for Investment During the Forecast Period
Figure 22 AI in Social Media Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Global Social Network Penetration Rate, By Region (Till January 2018)
Figure 24 Global Smartphone Users, By Major Country, 2018 and 2023
Figure 25 Global Data Traffic Through Smartphones, 2016-2023(Peta Bytes Per Month)
Figure 26 Global Number of Social Media Users (Billion) 2017-2023
Figure 27 Global Active Usage Penetration Rate, By Major Social Media Platform (Till January 2018)
Figure 28 Natural Language Processing Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Predictive Risk Assessment Segment is Expected to Witness the Highest CAGR During the Forecast Period
Figure 30 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 31 Platforms Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 32 Support and Maintenance Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 34 Retail and Ecommerce End-User is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 36 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 37 North America: Market Snapshot
Figure 38 North America: AI in Social Media Market, By End-User
Figure 39 Americas: Social Network Penetration Rate, By Region, Till January 2018
Figure 40 Europe Market By End-User
Figure 41 Europe: Social Network Penetration Rate, By Region, Till January 2018
Figure 42 Asia Pacific: Market Snapshot
Figure 43 Asia Pacific Market By End-User
Figure 44 Asia Pacific: Social Network Penetration Rate, By Region (Till January 2018)
Figure 45 Latin America Market By End-User
Figure 46 Middle East and Africa Market By End-User
Figure 47 Africa: Social Network Penetration Rate, By Region (Till January 2018)
Figure 48 Key Developments By Leading Players in the AI in Social Media Market, 2015–2018
Figure 49 Google: Company Snapshot
Figure 50 Facebook: Company Snapshot
Figure 51 Microsoft: Company Snapshot
Figure 52 Company Snapshot: AWS
Figure 53 IBM: Company Snapshot
Figure 54 Adobe Systems: Company Snapshot
Figure 55 Baidu: Company Snapshot
Figure 56 Salesforce: Company Snapshot
Figure 57 Twitter: Company Snapshot
Figure 58 Snap : Company Snapshot

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