AI in Education Market by Technology (Deep Learning and ML, NLP), Application (Virtual Facilitators and Learning Environments, ITS, CDS, Fraud and Risk Management), Component (Solutions, Services), Deployment, End-User, and Region - Global Forecast to 2023

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Date: 03-May-2018
No. of pages: 151
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The Artificial Intelligence (AI) in education market is expected to grow at a CAGR of 47.0% during the forecast period.

MarketsandMarkets forecasts the global AI in education market to grow from USD 537.3 million in 2018 to USD 3,683.5 million by 2023, at a Compound Annual Growth Rate (CAGR) of 47.0% during the forecast period. The increasing adoption of the AI technology for various applications in the education sector and growing need for multilingual translators integrated with the AI technology to enhance teachers’ and students’ experience and improve their knowledge are expected to drive the growth of the AI in education market. Whereas the slow digitization rate is affecting the adoption of the AI technology in the emerging countries. This factor is expected to act as a restraint for the growth of the market.

The machine learning and deep learning technology segment is expected to have the larger market size during the forecast period.

Based on technologies, the AI in education market is divided into machine learning and deep learning, and Natural Language Processing (NLP). The machine learning and deep learning technology segment is expected to have the larger market size during the forecast period.

The machine learning and deep learning technology offers a systematic way to analyze the progress of students from their performance data. This technology is becoming crucial for understanding educational patterns and suggesting changes and reforms to classrooms and teaching methods.

The solutions segment is expected to have the largest market size during the forecast period.

Based on components, the AI in education market is divided into solutions and services. The solutions segment is further divided into software tools and platforms. Whereas the services segment is classified into professional services and managed services. Among solutions, the software tools segment is expected to have the larger market size during the forecast period. Software tools are used in various educational applications to analyze the hidden patterns from students’ data for predicting the outcome of various problems.

North America is expected to have the largest market size during the forecast period.

In terms of regions, North America is expected to have the largest market size in the AI in education market during the forecast period. North America has shown growth potential due to the increasing investments in the region and various initiatives taken by AI solution providers. The region is expected to witness a considerable growth during the forecast period. In the North American region, various universities and schools have started deploying AI-powered solutions to enhance the overall learning experience and meet the changing demands of learners and teachers.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the AI in education market.


  • By Company Type: Tier I:24%, Tier II:40%, and Tier III:36%

  • By Designation: C-Level:28%, Director Level:34%, and Others:38%

  • By Region: North America:38%, EMEA: 32%, and APAC:30%


The report includes the study of the key players who offer AI in education solutions and services. These players include IBM (US), Microsoft (US), Bridge-U (UK), DreamBox Learning (US), Fishtree (US), Jellynote (France), Jenzabar (US), Knewton (US), Metacog (US), Querium Corporation (US), Google (US), AWS (US), Cognizant (US), Carnegie Learning (US), Century-Tech (UK), Cognii (US), Elemental Path (US), Liulishuo (China), Nuance Communications (US), Osmo (US), Pearson (UK), Third Space Learning (UK), Quantum Adaptive Learning (US), ALEKS (US), and Blackboard (US).The report also includes the in-depth competitive analysis of these key AI in education market players along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The AI in education market is segmented on the basis of technologies, applications, components (solutions and services), deployment modes, end-users, and regions. The technology segment of the AI in education market includes machine learning and deep learning, and NLP. The application segment includes virtual facilitators and learning environments, Intelligent Tutoring System (ITS), content delivery systems, fraud and risk management, and others (education data management, job recommendation, and training and development).On the basis of components, the solutions segment includes software tools and platforms, while the services segment includes professional services and managed services. The end-user segment comprises educational institutes, educational publishers, and others (Massive Open Online Courses (MOOCs), Virtual Learning Environments (VLEs), computer-based tests, adaptive learning, and immersive learning). On the basis of deployment modes, the AI in education market is divided into cloud and on-premises deployment modes. Based on regions, the AI in education market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the AI in education market in the following ways:


  • The report segments the market into various sub segments, hence it covers the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub segments. The market numbers are further split across various verticals and regions.

  • The report helps in understanding the overall growth of the market. It provides information on the key market drivers, restraints, challenges, and opportunities.

  • The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

AI in Education Market by Technology (Deep Learning and ML, NLP), Application (Virtual Facilitators and Learning Environments, ITS, CDS, Fraud and Risk Management), Component (Solutions, Services), Deployment, End-User, and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the AI in Education Market
4.2 Market Top 3 Applications
4.3 Market Top 3 Applications and Regions
4.4 Market Potential, By Region
4.5 Market By Deployment
4.6 Market By Region

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 AI Technology Enhancing and Improving Teachers’ and Students’ Experience and Knowledge Level
5.2.1.2 Increasing Adoption of the AI Technology for Various Applications in the Education Sector
5.2.1.3 Growing Need for Multilingual Translators Integrated With the AI Technology
5.2.2 Restraints
5.2.2.1 Slow Digitalization Rate Affecting the Adoption of the AI Technology in Emerging Economies
5.2.3 Opportunities
5.2.3.1 Increasing Investments in the Education Sector
5.2.3.2 Growing Demand of the AI Technology for Enhancing Education Systems
5.2.4 Challenges
5.2.4.1 Lack of Appropriateness of Ai-Enabled Assessment Processes
5.2.4.2 Insufficient Skills of Students and Teachers
5.3 Use Cases and Regulatory Implications
5.3.1 Introduction
5.3.2 AI in Education Market: Use Cases
5.3.2.1 Use Case: Scenario 1
5.3.2.2 Use Case: Scenario 2
5.3.2.3 Use Case: Scenario 3
5.3.2.4 Use Case: Scenario 4
5.4 Regulatory Implications
5.4.1 Introduction
5.4.2 Right to Education
5.4.3 National Science Education Standards
5.4.4 International Standard Classification of Education
5.4.5 European Network for Quality Assurance in Higher Education
5.4.6 Australian Education Act
5.4.7 Education Services for Overseas Students Act (ESOS)
5.4.8 Fundamental Law of Education
5.4.9 Compulsory Education Law of the People's Republic of China
5.4.10 South African Schools Act, No. 84 of 1996
5.4.11 The Education Act 2011
5.4.12 Every Student Succeeds Act

6 Educational Models
6.1 Introduction
6.2 Learner Model
6.3 Pedagogical Model
6.4 Domain Model

7 AI in Education Market, By Technology
7.1 Introduction
7.2 Machine Learning and Deep Learning
7.3 Natural Language Processing

8 AI in Education Market, By Application
8.1 Introduction
8.2 Virtual Facilitators and Learning Environments
8.3 Intelligent Tutoring Systems
8.4 Content Delivery Systems
8.5 Fraud and Risk Management
8.6 Others

9 AI in Education Market, By Component
9.1 Introduction
9.2 Solutions
9.2.1 Software Tools
9.2.2 Platforms
9.3 Services
9.3.1 Professional Services
9.3.2 Managed Services

10 AI in Education Market, By Deployment Mode
10.1 Introduction
10.2 Cloud
10.3 On-Premises

11 AI in Education Market, By End-User
11.1 Introduction
11.2 Educational Institutes
11.3 Educational Publishers
11.4 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.2 Canada
12.3 Europe
12.3.1 United Kingdom
12.3.2 Germany
12.3.3 Switzerland
12.3.4 Rest of Europe
12.4 Asia Pacific
12.4.1 China
12.4.2 Japan
12.4.3 Singapore
12.4.4 Rest of APAC
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.5.3 Rest of Latin America
12.6 Middle East and Africa
12.6.1 United Arab Emirates
12.6.2 South Africa
12.6.3 Qatar
12.6.4 Rest of Mea

13 Competitive Landscape
13.1 Overview
13.2 Top Players Operating in the AI in Education Market
13.3 Competitive Scenario
13.3.1 New Product/Service Launches and Product/Service Enhancements
13.3.2 Agreements and Partnerships
13.3.3 Acquisitions

14 Company Profiles
14.1 Introduction
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
14.2 Google
14.3 IBM
14.4 Pearson
14.5 Microsoft
14.6 AWS
14.7 Nuance Communications
14.8 Cognizant
14.9 OSMO
14.10 Quantum Adaptive Learning
14.11 Querium Corporation
14.12 Third Space Learning
14.13 Aleks
14.14 Blackboard
14.15 Bridgeu
14.16 Carnegie Learning
14.17 Century
14.18 Cognii
14.19 Dreambox Learning
14.20 Elemental Path
14.21 Fishtree
14.22 Jellynote
14.23 Jenzabar
14.24 Knewton
14.25 Luilishuo
14.26 Metacog

*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
15.1 Industry Excerpts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Global Market Size and Growth Rate, 2016–2023
Table 3 AI in Education Market Size, By Technology, 2016–2023 (USD Million)
Table 4 Machine Learning and Deep Learning: Market Size By Region, 2016–2023 (USD Million)
Table 5 Natural Language Processing: Market Size By Region, 2016–2023 (USD Million)
Table 6 AI in Education Market Size, By Application, 2016–2023 (USD Million)
Table 7 Virtual Facilitators and Learning Environments: Market Size, By Region, 2016–2023 (USD Million)
Table 8 Intelligent Tutoring Systems: Market Size By Region, 2016–2023 (USD Million)
Table 9 Content Delivery Systems: Market Size By Region, 2016–2023 (USD Million)
Table 10 Fraud and Risk Management: Market Size By Region, 2016–2023 (USD Million)
Table 11 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 12 AI in Education Market Size, By Component, 2016–2023 (USD Million)
Table 13 Solutions: Market Size By Type, 2016–2023 (USD Million)
Table 14 Software Tools Market Size, By Region, 2016–2023 (USD Million)
Table 15 Platforms Market Size, By Region, 2016–2023 (USD Million)
Table 16 Services: Market Size By Type, 2016–2023 (USD Million)
Table 17 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 18 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 19 AI in Education Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 20 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 21 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 22 AI in Education Market Size, By End-User, 2016–2023 (USD Million)
Table 23 Educational Institutes: Market Size By Region, 2016–2023 (USD Million)
Table 24 Educational Publishers: Market Size By Region, 2016–2023 (USD Million)
Table 25 Others: AI in Education Market Size, By Region, 2016–2023 (USD Million)
Table 26 AI in Education Market Size, By Region, 2016–2023 (USD Million)
Table 27 Internet Users in North America, 2017–2023 (Million)
Table 28 Mobile Connections in North America, 2017–2023 (Million)
Table 29 Smartphone Users in North America, 2017–2023 (Million)
Table 30 North America: AI in Education Market Size, By Country, 2016–2023 (USD Million)
Table 31 North America: Market Size By Technology, 2016–2023 (USD Million)
Table 32 North America: Market Size By Application, 2016–2023 (USD Million)
Table 33 North America: Market Size By Component, 2016–2023 (USD Million)
Table 34 North America: Market Size By Solution, 2016–2023 (USD Million)
Table 35 North America: Market Size By Service, 2016–2023 (USD Million)
Table 36 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 37 North America: Market Size By End-User, 2016–2023 (USD Million)
Table 38 Internet Users in Europe Region, 2017-2022 (Million)
Table 39 Mobile Connections in Europe Region, 2017-2022 (Million)
Table 40 Smarthphone Users in Europe Region, 2017-2022 (Million)
Table 41 Europe: AI in Education Market Size, By Country, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Technology, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Solution, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 48 Europe: Market Size By End-User, 2016–2023 (USD Million)
Table 49 Internet Users in Asia Pacific, 2017–2023 (Million)
Table 50 Mobile Connections in Asia Pacific, 2017–2023 (Million)
Table 51 Smartphone Users in Asia Pacific, 2017–2023 (Million)
Table 52 Asia Pacific: AI in Education Market Size, By Country, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Technology, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Solution, 2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 59 Asia Pacific: Market Size By End-User, 2016–2023 (USD Million)
Table 60 Internet Users in Latin America, 2017–2023 (Million)
Table 61 Mobile Connections in Latin America, 2017–2023 (Million)
Table 62 Smartphone Users in Latin America, 2017–2023 (Million)
Table 63 Latin America: AI in Education Market Size, By Country, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Technology, 2016–2023 (USD Million)
Table 65 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 66 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 67 Latin America: Market Size By Solution, 2016–2023 (USD Million)
Table 68 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 69 Latin America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 70 Latin America: Market Size By End-User, 2016–2023 (USD Million)
Table 71 Internet Users in Middle East and Africa, 2017–2023 (Million)
Table 72 Smartphone Users in Middle East and Africa, 2017–2023 (Million)
Table 73 Middle East and Africa: AI in Education Market Size, By Country, 2016–2023 (USD Million)
Table 74 Middle East and Africa: Market Size By Technology, 2016–2023 (USD Million)
Table 75 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 76 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 77 Middle East and Africa: Market Size By Solution, 2016–2023 (USD Million)
Table 78 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 79 Middle East and Africa: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 80 Middle East and Africa: Market Size By End-User, 2016–2023 (USD Million)
Table 81 Market Ranking for AI in Education Market, 2018
Table 82 New Product/Service Launches and Product/Service Enhancements, 2016–2018
Table 83 Agreements and Partnerships, 2016–2018
Table 84 Acquisitions, 2016–2018

List of Figures

Figure 1 Global AI in Education Market Segmentation
Figure 2 Global Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 North America is Estimated to Have the Largest Market Share in 2018
Figure 8 AI in Education Market Snapshot, By Technology, 2017
Figure 9 Market Snapshot By Application, 2017
Figure 10 Market Snapshot By Component, 2017
Figure 11 Market Snapshot By Solution, 2017
Figure 12 Market Snapshot By Service, 2017
Figure 13 Market Snapshot By Deployment Mode, 2017
Figure 14 Market Snapshot By End-User, 2017
Figure 15 The Global AI in Education Market is Expected to Witness Significant Growth During the Forecast Period
Figure 16 Virtual Facilitators and Learning Environments Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Virtual Facilitators and Learning Environments Application and North America Region are Estimated to Have the Largest Market Shares in the AI in Education Market in 2018
Figure 18 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 19 Services Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 20 North America Region is Estimated to Have the Largest Market Share in 2018
Figure 21 Market Investment Scenario: Asia Pacific is Expected to Be the Best Region for Investment During the Forecast Period
Figure 22 AI in Education Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Natural Language Processing Technology is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 24 Virtual Facilitators and Learning Environments Application is Expected to Witness the Highest CAGR During the Forecast Period
Figure 25 Services Component is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 26 Platforms Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 27 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 28 Cloud Deployment Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Educational Institutes End-User is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 North America is Estimated to Account for the Largest Market Size in 2018
Figure 31 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 32 North America: Market Snapshot
Figure 33 North America: AI in Education Market, By Application
Figure 34 Europe: AI in Education Market, By Application
Figure 35 Asia Pacific: Market Snapshot
Figure 36 Asia Pacific: Market By Application
Figure 37 Latin America: Market By Application
Figure 38 Middle East and Africa: AI in Education Market, By Application
Figure 39 Key Developments By Leading Players in the Market During 2016–2018
Figure 40 Market Evaluation Framework: Significant Business Strategies Have Fueled the Growth of the AI in Education Market
Figure 41 Geographic Revenue Mix of the Top 3 Market Players
Figure 42 Google: Company Snapshot
Figure 43 Google: SWOT Analysis
Figure 44 IBM: Company Snapshot
Figure 45 IBM: SWOT Analysis
Figure 46 Pearson: Company Snapshot
Figure 47 Pearson: SWOT Analysis
Figure 48 Microsoft: Company Snapshot
Figure 49 Microsoft: SWOT Analysis
Figure 50 AWS: Company Snapshot
Figure 51 AWS: SWOT Analysis
Figure 52 Nuance Communications: Company Snapshot
Figure 53 Nuance Communications: SWOT Analysis
Figure 54 Cognizant: Company Snapshot
Figure 55 Cognizant: SWOT Analysis

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