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US demand to rise 7.3% annually through 2019
Demand for active and intelligent packaging in the US is forecast to increase 7.3 percent per year to $4.0 billion in 2019, stimulated by the need to develop more advanced packaging to suit beverages, foods, and pharmaceuticals with sensitivity to moisture, temperature, or chemicals. While many active and intelligent packaging applications are mature, ongoing developments make production and usage more efficient. Additionally, new products and applications have been introduced as printed electronics, chemical additives, and natural materials are developed and scaled for use in packaging.
Products that track, interact, & prolong shelf life lead the way
Recent concerns regarding food safety and the trafficking of counterfeit pharmaceuticals will spur demand for packaging products such as time-temperature indicators (TTIs) and other intelligent components that can be used to trace products throughout the supply chain to monitor temperature abuse or physical tampering. Developments in printed electronics have lowered the price of advanced TTIs that provide a digital record of package temperature, leading to greater industry adoption.
Demand for product interaction will bolster gains for packaging that provides feedback regarding the condition of the contents as well as information about source or brand identity. As all products become more connected through the Internet of Things, packaging will advance to provide consumers with a way to both send data to and receive information from producers and distributors. Demand for smartphone-enabled interactive packaging products, color indicating inks, and other intelligent packaging components will continue to post rapid gains through 2019 as this trend continues to evolve.
Products that can help to extend the shelf life of packaged foods will also register healthy growth. The development of monolayer oxygen scavenger bottle systems has led to greater use in singleserve beverages and newer technologies such as oxygen scavenging films will further aid growth for gas scavenging products. Additionally, preference for foods with fewer additives has led to the integration of products, such as ethylene scavenging films and moisture control pads with added capabilities, which can extend the shelf life for fresh foods.
Food & beverage markets stay on top
Food and beverage applications will continue to lead through 2019 with a combined share of over 66 percent of active and intelligent packaging demand. These applications require active packaging that interacts with stored contents to provide specialized gas scavenging, moisture control, or heating solutions. The development of gas scavenging films and bottle resins, absorbent pouches, and self-venting films for microwave cooking has spurred healthy advances for active packaging. Intelligent packaging product demand will grow faster, albeit from a smaller base, as manufactureers look to enhance shelf appeal through the use of products such as color-indicating inks and smartphone-enabled packaging and to prolong shelf life through the usage of advanced temperature monitoring and other freshness indicators.
Company Profiles
Profiles 59 US industry players such as CSP Technologies, Clariant International, Graphic Packaging, Novipax & Reynolds Group
Additional Information
This study examines the market for active and intelligent packaging in the United States. Active packaging is broadly defined as packaging that performs a function beyond the protection and identification of its contents. Intelligent packaging refers to packaging technology that provides external data and/or relays information relative to the status of the contents. Product segments covered include gas scavengers, corrosion control packaging, moisture control packaging, susceptor packaging, other active packaging (e.g., antimicrobial packaging, flavor and fragrance control packaging, and selfventing and air-releasing packaging), color indicating packaging, time temperature indicators (TTIs), smart phone-enabled interactive packaging, and other intelligent packaging (e.g., pharmaceutical compliance packaging, assistive packaging, and other niche products). Markets for these products include food, beverages, pharmaceuticals, primary metals, motor vehicles, electronics, and other (e.g., industrial machinery, military equipment and supplies, diagnostic and medical equipment, aerospace products, cosmetics and toiletries, cut flowers, and metal packaging). Excluded from this study are radio frequency identification (RFID) tags, data loggers, readers, software, and similar products serving security and supply chain tracking and monitoring functions. Also excluded are TTIs for nonpackaging uses, such as temperature testing labels for industrial equipment. However, RFID tags used for diagnostic or informational functions are included.
Historical data (2004, 2009, and 2014) and forecasts for 2019 and 2024 are provided for active and intelligent packaging demand in current dollars (including inflation). “Demand” (or “sales,” or “apparent consumption”) is defined as all shipments from US plants, plus imports, minus exports. The term “shipments” includes production from all US manufacturing establishments that is then shipped to both US and foreign markets. In addition, the key strategic variables affecting the active and intelligent packaging industry are discussed, and the industry’s key players are identified and profiled. US market share is also presented. The entire study is framed within the context of overall economic conditions, as well as developments and technologies influencing the active and intelligent packaging industry and its end users.